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Seen and noted
 Glue spreads further SYDNEY: The Glue Society has boosted its numbers to nine writers/directors working in both Sydney and New York as it sets its sights on global expansion. The latest member to join the creative collective is James Dive, a 26-year-old Australian creative who has been working at Grey London, under Dave Alberts, for two years. During that time, he has produced campaigns for Twix, Mars Delight and a high-profile campaign for Mothers Against Guns. The Glue Society will also be taking on a pair of AWARD students who worked during the recent Yahoo! Think Tank project. One of the collectives co-founders, Gary Freedman, relocated to New York in May this year and along with partner Jonathan Kneebone has been working on Canal+ for BETC Euro, Paris and writing and directing an upcoming 60-minute mini-feature through @radical.media New York. Story supplied by Australian Creative Magazine Gameboy Micro from Burnetts MelbourneWhybin TBWA does hardcore retail ... well. PlayStation asked for a hardcore retail ad for their Xmas bundle pack and that's exactly what they got. Creative Director: Mick Hunter Art Director: Madeline Smith Copywriter: Jen Speirs Agency Producer: Kaija Wall Director: Tony Sherwood Aussie Maccas ad to go global  Aussie Maccas ad to go global SYDNEY: One of Leo Burnetts first campaigns for McDonalds this year has been picked up by the Golden Arches HQ to air around the world. McDonalds headquarters in Chicago has signed on for the rights to the Leo Burnett-created cheeseburger "Simple" campaign. The deal means the ad could now air anywhere in the world. The campaign - which presented life as a complex problem and a cheeseburger as a simple pleasure - was also crowned Best TVC at this years McDonalds Global Creative Excellence Awards. Creatives on the campaign were Leo Burnetts Tim Bishop and Dave Smith. The work first launched in Australia in March 2005, and was the first of a series of Leo Burnett campaigns for the core McDonald's menu. Leo Burnett began on the McDonalds account only late last year, through a one-off project on the McDonalds crew campaign, ending a long stranglehold on the account by DDB. Since then, the Sydney agency has rolled out campaigns for the core menu, for Deli Choices, and for branding, including its "Inner Child" campaign. More Leo Burnett projects for McDonald's are said to be in the pipeline. Story supplied by Australian Creative Magazine. New Viral from Sputnik The Big Kitty ... a few words from the creatives: I love it when a client approves something that scares them. That's what's so good about viral it can get through without the intense scrutiny and psychoanalysis that often stultifies good ideas in mainstream. Sure, there's not always a budget or real actors or even catering but there's an idea. Big Kitty is one of those executions that ate the budget the moment we called the pre-production meeting, but everyone just chipped in for the idea and the chance to make something a little less formulaic. Writers, art directors, accounts, suppliers, directors, and freelancers worked together to build sets, cast kittens, act badly and make a real life kitten into something much larger. The viral budgets will get there and probably so too will the scrutiny, but in the meantime we aim to have some fun Sputnik Agency. & you can see the kitty at ...... http://www.thebigkitty.com.au To view the spot click .... HERE  Agent Provocator ... new spot from Spinach Melbourne Highlighting the cliched, self- centred nature of most real estate agents to sell .... other real estate agents. Creative Director: Frank Morabito Art Director: Doug Byrnes Copywriter: Andrew North Agency Producer: Georgina Toole Director: Tim Bullock Prodn Co: Prodigy Films  New spots for Ford Territory in Australia through JWT Melbourne Anyone who's done the morning drop off at school will recognise the sitaution. Mums behind the wheels of massive 4x4 trucks. Title: Mother truckers Agency: JWT Melbourne Writer: Scott Glennon Art Director; Alan Hubber Assoc. CD: Vince D'Angelo CD: Jeremy Wynne Director: Bruce Hunt Prod co: @radicalmedia  These commercials explore the effects of intense sensory overload - how strong flavours affect us physically and mentally. (all that in a chip!) Product: Sensations (crisps) Agency: Publicis Mojo New Zealand Executive Creative Director: Nick Worthington Art Director: Emmanuel Bougneres Copywriter: Guy Denniston Director: Greg Wood Agency Producer: Phil Liefting New Zealand vs. Australia
AUSTRALIA
November 11, 2005 20:14 (Edited: February 17, 2023 05:19)
 New Zealand vs. Australia | AWARD SMACK DOWN (For Aussies & Kiwis only) To view the spot click .... HERE Thick milk comes from um .... Unusual approach for a dairy product! From the CD ... "Supa shake is thick milk, where does thick milk come frome? Um thick cows?" To view the spot & credits click .... HERE Gobo Box & Clemengers team up for animated spots  Gobo box keeping themselves busy Train: Copywriter: Craig Moore Deputy Creative Director: Rocky Ranallo Agency Producer: Alison Chambers / Paul Johnston Director: Dik Jarman Producer: Pat Dedal Room Service: Art Director: Jules Webster Copywriter: Vanessa Reynolds Agency Producer: Alison Chambers / Paul Johnston Director: Daniel Kouts Producer: Pat Dedal  A fruit juice company with no personal space problems whatsoever I guess the name of the spt & the company's policy is one & the same ... "fitalotin" Executive Creative Director: Richard Maddocks Art Director: Anne Boothroyd Copywriter: Amie Fitzgibbon Agency Producer: Kay Airey Director: Michael Duignan Prodn Co: Film Construction  These creatives should read the headline in the next story Some out there work from M&C Saatchi Sydney. A series of teasers that invite you to create your own creature.(& then buy some mobile phone products). Creative Director: Ben Welsh Creative Group Head/ Art Director: Paul Dunne Art Director: Andrew Leftley Copywriter: Chris Johnson Agency Producer: Loren August Agency Producer: Natasha Emmanuel The Executives Introduction service ... and from Y&R New Zealand ... a nice simple idea for an internet dating site NZ style. If we find more credits we'll put them here: Creative Director: Jeneal Rohrback Agency v Agency
AUSTRALIA
November 03, 2005 02:04 (Edited: February 17, 2023 05:19)
 WORLD SERIES FOOSBALL!!!!(excluding most of the world) Two radio spots were written for the Radar Recruitment Foosball 2005 advertising agency grand final held at Home Nightclub in Sydney Australia on Thursday the 3rd November 2005. To hear one of these radio spots click .... HERE Copywriters: Sam Saunders / Hal Kirkland (pictured below getting ahead of the game) Engineered by Matt Perrott @ Beamo Talent: Matt Wills @ RMK / Saunders / Kirkland 
 Looking at road accident survivors, rather than deaths. A TWO MINUTE COMPILATION OF GREY MELBOURNE'S TAC COMMERCIALS THAT TELLS US THAT 46 PEOPLE A DAY ARE SERIOUSLY INJURED ON THE ROADS. From Nigel Dawson, CD, Grey Melb: A COMMERCIAL THAT TOOK 16 YEARS TO MAKE. ALL IT NEEDED WAS A MAGIC TRACK FROM POWDERFINGER. AND MANY THANKS TO THE DIRECTORS AND ALL THOSE INVOLVED IN THE 30 PLUS COMMERCIALS FEATURED. Crappy old ads
AUSTRALIA
November 02, 2005 00:51 (Edited: February 17, 2023 05:19)
 Find out which crappy old ads your creative director worked on (or starred in) & we'll try to track them down & post them. The good people at Xtreme Information have kindly offered to supply old ads from the zillion ads on their database. (mainly UK, Europe, & Aust/ NZ). So if you want to embarrass your CD, a colleague, the opposition, let us know the spot details & Xtreme will try to track it down. (By the way, bestads is non-downloadable, but if you need copies of any spots, these guys do it for a living: xtreme@xtremeinfo.com.au)  Samira Ansari & Amy Hollier send regards from Saatchis Paris If you've gotta work on laundry commercials, might as well do nice ones ... and in quite a nice place! From the creatives .... 'An idea in a laundry commercial? Vou etes joking! A 30 second ad informing the French that by washing in cold water, they'll have more money in their pockets.' 'Paris is everything it's cracked up to be and more. Liberte, egalite, and "do you speak English?".' Title: Entrepreneur Client: Procter & Gamble Product: Ariel Agency: Saatchi & Saatchi Paris Creative team: Samira Ansari & Amy Hollier Creative Director: Sarah Barclay Director: Sebastien Grousset Production company: i-screen Producer: Michel Israel Agency Producer: Christine Muller Rude buggers, the Kiwis ... but funnyFord falcon - a disappointing slot car. JWT Melbourne & Falcon Normally it's all too easy to crash the slot cars, but not so with the Falcon. Sticks to the track like glue, leading to major disappoinment for the car-wrecking kid though. Agency Producer: Tim Marxsen Art Director: Nick Weller, Phil Van Bruchem, Keith Nicolas Copywriter: Nick Weller, Phil Van Bruchem, Keith Nicolas Creative Director: Jeremy Wynne Director: Matt Murphy Scott Walker Joins Caravan Pictures Scott Walker joins Caravan New director Scott Walker has teamed up with producer Sarah Nichols and joined Sydney's Caravan Pictures. A former agency creative partner to Clemenger BBDO's Danny Searle, Scott's background gives him a wealth of experience and an understanding of comedic timing within a 30 second time frame. Having already completed campaigns for Rogaine, Mitsubishi and HBA Insurance, Scott's work shows huge potential, clarity and talent. Caravan is very excited to have Scott & Sarah as part of the team. bestads: We've got a pic of Scott & another from a recent spot that he directed. You can figure out which is which though. 
Mad World, good look. Strong images from Exit Love this song ... even if it was was used by a direct competitor first ...on an ABC news promo. To view the spot click .... HERE Following on from last week ... From creative Chris Kelly... This one wrote itself. The brief was something to really scrub your turnips for! Love is such a personal thing, so many people have commented on what was so great about the movie for them and they've all been different. That's Tony - he talks to everyone in a different way - he's a male that's cross-generational and cross-cultural. And women love him - even though he has a thing for visualizing rooting rabbits. It has 4 stories in one; Tony's love of Edna; Tony's strange 'scrapbook' like view of the world and what his world means to him; good love versus bad love; and erotic love versus heart felt love. Scott Otto Anderson from Independant Films directed this spot. On the bottom of his report card, I tick the box beside "FIGHT TO GET". Give me more brave clients (like Roses Only) that understand humour and it's power to move people. I think many clients believe creatives sit around unshaven coming up with wacky ideas. But the nature of this project couldn't be any further from that perception. We agonised over every little detail - right down to the very last pixel of the website interface - all with the consumer's next action in mind - buying roses and flowers To view the spot click (plus full credits) .... HERE Regional agency employs time lord This stylish series of ads features an enigmatic "Time Lord" who can manipulate time in order to demonstrate the benefits of TransACT's High-Tec. Agency: ZOO Creatives: Ken Buchan (Copywriter/Art Director) Roger McAuliffe (Copywriter) Creative Director: Ken Buchan Director: Serge Ou Production Company: Bearcage Productions Account Management: Fiona Boughton, Peter Ring. Producer: Doug Merriman Agency in house Producer: Paula Garner Editor: Chris Bamford Special Effects: Heather Cocquio & Luke Bicevskis Starting up a production company  From Baz Milas, producer at fledging production company Elevator Films bestads: So what lured you from the high flying life of a freelance producer to heading up a start-up production company? Baz: cos I figured I could make more money for less work but I seem to be working harder than ever before, for less, but its a lot of fun so thats cool. bestads: How did you select Bruce Allan as your director of choice? Baz: after a very rigorous and exhaustive list of multiple choice questions bestads: Is the director/ producer relationship a bit like a marriage & if so who wears the pants? Baz: I wear the pants 100% of the time and let Bruce think he actually wears them bestads: Im liking this marriage analogy. So .... A marriage of convenience? & how do the creatives fit in? (diagrams optional). Baz: we always create lots of space for them bestads: I happen to know youve done quite a few spots already in a very short time (because I read your blurb!). Whats the secret there? Do you think agencies are genuinely interested in trying new directors or does it come down to we wanted Noam Murro but you guys were cheaper? Baz: The good news is we arent cheaper. However we do strive to get the dollars up where they count . bestads: Do you find that the scripts coming through reflect your start-up status or can you be a bit more daring because of it? Baz: Love being daring getting a cow to run on the beach is pretty daring bestads: So whats your most recent project & would you like to take this opportunity to suck up to the creatives? Baz: Heres the list: Monty Rich Reg at FAME; Eron Steve Ali Julia at Saatchis; Roger Katrina Luisa Arren Michael Dave Rod Ben Tom Mac at M&C; Mick and Ian Kaija Whybin/ TBWA ...All our supporters . bestads: Is now a good time to link to those red cross spots? Baz: hopefully they got a lot of people to give some blood we did we shot all three spots in a long day. To view the spot click .... HERE  In new spots from Love Communications, people trade places according to their investment skills ... or lack of Client: Genesys Wealth Advisors Agency: Love Communications Agency Producer: David Steindl Art Director: Paul Hoyne Copywriter: Siimon Reynolds Creative Director: Siimon Reynolds Director: Darren Ashton Producer: Michael Carlton Bad news is easier to take when it's sung.   a series of amusing spots from McDonalds for their sponship of Australian Idol Art Director: Andrew Crocker, Charlie Cook, Misha McDonald Copywriter: Andrew Crocker, Charlie Cook, Misha McDonald Creative Director: Richard Selbourne Executive Creative Director: Garry Horner Agency Producer: Carlin Smith Director: Barney Catchlove Production compnay: Red Herring Virals ... well worth catching Are viral agencies underrated? Sydney viral agency, LAVA communications, has completed a couple of good spots for Xbox that have had worldwide exposure, yet we've heard a few of the bigger agencies describe viral agencies as .... 'the viruses of ad agencies'. From inside the world of virals Steven Hirst, CD LAVA Communications, comments ... : "Some truth in that. Your mind has to work in some sick ways to succeed virally. Ultimately, however, we are creating what consumers actually want to see via branded entertainment, so are doing the best by the client and consumer. Communication mediums have evolved and so to must the message to achieve cut-through. The art of viral has become a proven science and one of the most cost effective marketing mediums ever. Virals are healthy and well worth catching!"  CREDITS Agency: LAVA communications Production Company: LAVA communications Creatives: Darren Arbib, Steven Hirst Directors: Darren Arbib, Steven Hirst Not often you hear a good radio spot! Don't use the wrong pen during exams! One of a series of nicely written radio ads for Bic pens. Agency: SMART Melbourne Writers: John Mescall, Rebecca Newman, Malcolm Chambers To listen to the spot click HERE The bestads "Choice" Award Old news ... but a beautiful photo At the bestads awards a few months back in June, we awarded 6 international gold, 6 silver, plus a select few best Australasian Awards. All great work needless to say. However the one spot that seemed to slip though without enough recognition (although it has since done pretty well) was the L&P "Stubbies" TVC. Sadly it didn't transcend language & cultural gulfs but it was always a favourite of ours here at bestads. So we sent the very special "choooooiiiiice" award through to the lads at MT Group.  With such an extensive selection of men to choose from, this is the place to try them on for size. Agency: WRC New Zealand Creative: Bobbie Mckay Creative Director: Nigel Corbett Director: Brian Challis / REPUBLIC Drop in & we'll shoot you.
CREATIVE HOTSHOP OF THE YEAR 2006 THE AUSTRALIAN CREATIVE HOTSHOP OF THE YEAR 2006 AWARDS NOW INCLUDE FIVE CATEGORIES FOR: ** ADVERTISING ** DESIGN ** PRODUCTION ** POST PRODUCTION ** SOUND & MUSIC The "hottest" company in each category will be announced in February 2006, based on the creative quality and craftsmanship of their campaigns/projects/ideas in 2005, with special commendations for each state and category. Simply compile a selection of your best, most innovative work as a hardcopy print-out and (where applicable) a video/DVD. ENTRIES CLOSE 25 NOVEMBER 2005. Inside the producer's head. Terry Slade-Baker, FCB NZ ... soon! This week, we've put a series of questions to a few TV producers around the globe trying to get inside their heads. Amongst them ... Terry Slade-Baker, soon-to-be Head of TV, FCB New Zealand. BTW that's a picture of Terry's Husky. bestads: How do you choose directors? Whats the usual process? Is there a better way? TSB: Knowledge word of mouth a good network and the constant renewal of reels from old and new Directors, bestads: Is there enough time in the day to watch all of the incoming reels? TSB: No, but I guess you learn to skip through them quickly. bestads: Some producers call themselves creative wranglers. A bit harsh? TSB: Yes, a good producer needs to know and understand the creatives, they all focus on the idea, but with different priorities. Its my job to know what their individual priorities are and accommodate them as much as possible. bestads: The producer is always the last to leave the looooong post sessions. True or false? TSB: Yes, a creative producer can be invaluable during the post process but he/she is still the person responsible for detail, and getting it right means seeing it through to the end. We do not always have the luxury of time or money to wait and see it in the morning bestads: Caffeine management. Any tips? TSB: What my Mother always said everything in moderation bestads: Who are the main culprits for blowing out the budgets? TSB: Budgets should not get blown, if overspend is required a good producer will always get approval for it from client or head of agency, and only for good reasons. If a job goes to plan the budget should to. I refer to point 3 above as understanding the idea and what the creatives want should allow a producer to budget properly. bestads: The secret of slashing a sizeable chunk of money off the budget ... TSB: The client has to lose something he wants. bestads: Does agency producing set you up for a career in the diplomatic corps? TSB: Highly likely.  New work for the Humpty Dumpty Foundation through DDB Sydney. A few words from Sean Ascroft, Head of TV, DDB Sydney: Driven by Paul Francis and his unstoppable team, the Humpty Dumpty Foundation has continued to tirelessly raise funds to purchase vital life-saving and pain-reducing equipment for the Children's ward at the Royal North Shore Hospital. If you wonder whether all the hard work is worth it, have a look at the children's ward at the Royal North Shore Hospital and all the smiling faces on the kids. To view the spot ( & credits) click .... HERE LAWRENCE HONOURED IN THE US TVC director Ben Lawrence of Caravan Pictures, Sydney has just been honoured in the 2005 AICP awards in the US. Listed alongside other winners Martin Scorsese and David Fincher. Lawrence's "Holiday" spot for Telstra Big Pond, via BWM Sydney, was one of only three non-US ads awarded. The spot was also ranked number 2 hottest spot in the world on AdFourm. The commercial will remain in the New York, Museum of Modern Art's permanent collection, representative of the year's best ads. It's very prestigious, and tops off his silver Clio and Cannes Bronze Lion win for Red Cross, via BMF Sydney. Lawrence has also just signed for US representation with bicoastal TRIO films. This was a bestads featured spot. To see it again click ... HERE Oliver Maisey - Fastest in THE WORLD! Oliver Maisey (ECD of FCB New Zealand) was THE FIRST to use our on-line submissions page ... minutes after it went live. He went on to say ..... "canteen is a charity that helps and supports young people living with cancer. each year they sell bandanas to raise money. we remade this classic muppet skit, replacing 'manamanah' with 'bandanana' " Client: Canteen Agency: FCB New Zealand Executive Creative Director: Oliver Maisey Art Director: Dave Brady Copywriter: Hayley Brunt Agency Producer: Michelle Delaney Director/ DOP: Daryl Ward Producer: Matt Noonan Prod Co: Curious Film CURIOUS Producers Note: Thank you to the agency for making the impossible happen and also to TK & Mark at Bob Industries. Without TK's help we could not have done the spot to the level we were able to, and Mark made it happen by giving us an awesome team! The Sweet Shop has just signed two new directors. The Sweet Shop is delighted to announce the addition of award-winning directors Andy Lambert and Michael Wong to The Sweet Shops ranks. The Sweet Shop will represent English director Andy Lambert in the States, Australasia and Europe, excluding London. The Sweet Shop will represent Michael Wong globally. Andy Lambert will continue to be represented by Blink in London and Michael Wong by Bistro Films in Prague. Interesting way to seed a viral .... This is probably interesting to any ad region, except that they'd be saying "who the hell is Jason Donovan", so here it is. (beamo). Jason Donovan Makes Ad Debut In Virgin Mobiles Enjoy Our Rates Responsibly Campaign Virgin Mobile Australia last week unveiled its new ad campaign, featuring infamous Australian Actor / Singer / Musician Jason Donovan, providing the reveal to a viral tease that kicked-off covertly on the internet in August. The new campaign, a first for Jason Donovan, seeks to continue the well-established Virgin to Virgin theme which highlights the low text and call rates available to Virgin Mobile customers. The new campaign was initially leaked online to an unsuspecting public on August 22nd with a carefully seeded faux photo. The photo appeared to be a paparazzi shot of Jason getting into his blue Range Rover with a for sale sign in the rear window & his mobile number 0403 527 663 (0403 JASOND) clearly visible. The Range Rover also appeared For Sale on various websites.  Interest in the photo escalated quickly, fuelled by various web forums, blogs and fansites. The story was rapidly picked up by the mainstream media with coverage in the Sydney Morning Herald, on NOVA radio, The Sun Herald, The Sunday Telegraph and various regional radio stations. In w/c September 12th, Virgin Mobile placed announcement style press and radio ads (featuring Mr Branson himself) confirming that Jason Donovan was indeed a Virgin Mobile customer. The ads urged other customers to refrain from contacting Donovan and to use the rates responsibly. By Sunday 18th September over 5000 calls and texts had been made to 0403 JASOND and a number of prank videos of people filming Jason being subjected to these nuisance calls were circulating the internet. The core campaign was unveiled on Sunday 18th September in a series of voyeuristic TV commercials where viewers see Jason Donovan in a variety of compromising situations, being bombarded with calls and texts of adoration (& abuse) from his so called fans. The official style announcement ads and corporate voice-over explain that this footage has been sourced by Virgin Mobile from the internet and is an example of the terrible harassment that Jason is being put through. It urges the public to please not call or text the number published on the screen, 0403 JASOND, and to please use the low Virgin to Virgin 5¢ Text and 5¢/min* call rates responsibly. After only one week of television advertising 0403JASOND has received over 70,000 texts and calls. The campaign continues until early December. The campaign, again developed by ad agency HOST and creative partners The Glue Society, has spun the traditional TV ad to viral approach on its head. By leading with a non-branded, celebrity viral element, the campaign achieved early media and customer recognition, spurring on the campaigns talkability. Viral and web activity was engineered by digital agency NetX. Click here to view the spot: VIEW Inside the producer's head - Rod James, Head of TV, M&C Saatchi This week, we've put a series of questions to a few TV producers around the globe trying to get inside their heads. Amongst them ... Rod James, long time Head of TV, M&C Saatchi Sydney. How do you choose directors? Whats the usual process? RJ: The most important thing is picking a director and production company producer you can trust to deliver, and with that their track record (ie their reel) is obviously very important. Often I work with directors on a repeat basis, and I see this as no different to using the builder you trust. If they did a great job on your last house why wouldnt you consider them for a new campaign? Thats why Phil Meatchem was chosen to direct our fantastic new brand tvc for Optus. Having shot many great commercials for us I knew Phil would deliver on Optus and he did a superb job along with Animal Logic's wonderful post work. That said its also great to meet and work with the new breed of directors. In just the last year we've shot with Cherub's Sam Lang and Nash Edgerton, POD's David White, Revolver's Jess Bluck, Silverscreen's Michael Wong and Elevator's Bruce Allan. All of these were first timers for us and all did a really great job. I also believe the production house and their producers are very important. Companies I regard highly such as Film Graphics and Revolver are run by fantastic EP's Michael Cook and Michael Ritchie who have an agency background and understand what's needed without the bullshit. Is there enough time in the day to watch all of the incoming reels? RJ: The nature of a producers job and the usually crazy work load means that its physically impossible to watch a constant stack of reels every week. I'd love to sit and watch them all day but unfortunately the never ending hospital queue at my door has to come first. I know from speaking regularly to colleagues like Ali at Saatchi's and Brendan at Burnett's that they feel exactly the same given our hours. It may not happen overnight but I do see all the reels sooner or later and I find the experienced production house producers or ones who have worked both sides of the fence understand this. Ultimately if there's great talent out there they wont miss being noticed. Well designed websites are also a smart way to go now as they can be viewed anywhere instantly. The producer is always the last to leave the looooong post sessions. True or false? RJ:As I type this I'm sitting at Beamos late on a Thursday night recording a track for a pitch that has just been briefed and in between this Ive got to edit a stealamatic, shoot and edit a casting, and get two other commercials complete, approved and out to air all by tomorrow afternoon. Its just another normal week! Caffeine management. Any tips? RJ: For reasons that nobody ever gets I've never drunk coffee in my life so I wouldnt know the difference between Bar Colluzo's finest and a jar of instant. The fact is I simply don't like the taste of it so I stick to my water bottle. Who are the main culprits for blowing out the budgets? RJ: More often that not these days it's clients suffering from way too many levels of approvals. It's frustrating when the client who's really the one to approve the work hasn't been to any of the meetings or comes in at the 11th hour. Does agency producing set you up for a career in the diplomatic corps? RJ: A good producer is a bit like a good footy coach and team psychologist rolled into one, so I guess it would. What makes your work successful? RJ: Using great suppliers and hiring great talent certainly helps. We are blessed with very talented production companies (and great freelance crews), post production companies, editors, musicians, casting directors and more in this market. It's all about relationships. The bottom line is that like every head of tv I can't possibly use every supplier so I have built relationships over time that I know I can trust. For example I've been working closely with Rick Schweikert at FSM for a long time and he and his excellent team have never failed to deliver for me. I'm also blessed with a great team of girls in my tv dept who I've hopefully taught how to be great producers whilst retaining a sense of humility and humour. I try to never lose sight of the fact that whilst we care like hell about the work we're just making ads at the end of the day. What do you say to suits knocking on your door who suddenly need to have a commercial with an impossible budget on air by Sunday? RJ: Tremendous Is it true that Ben Welsh's first name is actually Francis? RJ: Yep it's true and he loves it when the girls call him Franny. What are you listening to at the moment? RJ: Foo Fighters "In Your Honour" as loud as possible. « First « Previous Next » Last » 190 of 191 |
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