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Inside the producer's head. Terry Slade-Baker, FCB NZ ... soon!

 INSIDE THEIR HEADS   AUSTRALIA    October 11, 2005 00:18 (Edited: February 17, 2023 05:19)
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This week, we've put a series of questions to a few TV producers around the globe trying to get inside their heads.
Amongst them ... Terry Slade-Baker, soon-to-be Head of TV, FCB New Zealand. BTW that's a picture of Terry's Husky.



bestads: How do you choose directors? What’s the usual process? Is there a better way?
TSB: Knowledge word of mouth a good network and the constant renewal of reels from old and new Directors,


bestads: Is there enough time in the day to watch all of the incoming reels?
TSB: No, but I guess you learn to skip through them quickly.

bestads: Some producers call themselves creative wranglers. A bit harsh?
TSB: Yes, a good producer needs to know and understand the creatives, they all focus on the idea, but with different priorities. It’s my job to know what their individual priorities are and accommodate them as much as possible.

bestads: The producer is always the last to leave the looooong post sessions. True or false?
TSB: Yes, a creative producer can be invaluable during the post process but he/she is still the person responsible for detail, and getting it right means seeing it through to the end. We do not always have the luxury of time or money to wait and “see it in the morning”

bestads: Caffeine management. Any tips?
TSB: What my Mother always said “everything in moderation”

bestads: Who are the main culprits for blowing out the budgets?
TSB: Budgets should not get blown, if overspend is required a good producer will always get approval for it from client or head of agency, and only for good reasons. If a job goes to plan the budget should to. I refer to point 3 above as understanding the idea and what the creatives want should allow a producer to budget properly.

bestads: The secret of slashing a sizeable chunk of money off the budget ...
TSB: The client has to lose something he wants.

bestads: Does agency producing set you up for a career in the diplomatic corps?
TSB: Highly likely.

Humpty Dumpty

 TV   AUSTRALIA    October 11, 2005 00:13 (Edited: February 17, 2023 05:19)
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New work for the Humpty Dumpty Foundation through DDB Sydney.

A few words from Sean Ascroft, Head of TV, DDB Sydney:

Driven by Paul Francis and his unstoppable team, the Humpty Dumpty Foundation has continued to tirelessly raise funds to purchase vital life-saving and pain-reducing equipment for the Children's ward at the Royal North Shore Hospital.

If you wonder whether all the hard work is worth it, have a look at the children's ward at the Royal North Shore Hospital and all the smiling faces on the kids.

To view the spot ( & credits) click ....
HERE

LAWRENCE HONOURED IN THE US

 LATEST NEWS   AUSTRALIA    October 07, 2005 01:34 (Edited: February 17, 2023 05:19)
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TVC director Ben Lawrence of Caravan Pictures, Sydney has just been honoured in the 2005 AICP awards in the US. Listed alongside other winners Martin Scorsese and David Fincher. Lawrence's "Holiday" spot for Telstra Big Pond, via BWM Sydney, was one of only three non-US ads awarded. The spot was also ranked number 2 hottest spot in the world on AdFourm. The commercial will remain in the New York, Museum of Modern Art's permanent collection, representative of the year's best ads. It's very prestigious, and tops off his silver Clio and Cannes Bronze Lion win for Red Cross, via BMF Sydney.
Lawrence has also just signed for US representation with bicoastal TRIO films.

This was a bestads featured spot. To see it again click ...
HERE

Oliver Maisey - Fastest in THE WORLD!

 TV   AUSTRALIA    October 06, 2005 09:20 (Edited: February 17, 2023 05:19)
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Oliver Maisey (ECD of FCB New Zealand) was THE FIRST to use our on-line submissions page ... minutes after it went live. He went on to say .....

"canteen is a charity that helps and supports young people living with cancer. each year they sell bandanas to raise money. we remade this classic muppet skit, replacing 'manamanah' with 'bandanana' "



Client: Canteen
Agency: FCB New Zealand
Executive Creative Director: Oliver Maisey
Art Director: Dave Brady
Copywriter: Hayley Brunt
Agency Producer: Michelle Delaney
Director/ DOP: Daryl Ward
Producer: Matt Noonan
Prod Co: Curious Film

CURIOUS Producer’s Note: “Thank you to the agency for making the impossible happen and also to TK & Mark at Bob Industries. Without TK's help we could not have done the spot to the level we were able to, and Mark made it happen by giving us an awesome team!”

The Sweet Shop has just signed two new directors.

 PEOPLE   AUSTRALIA    October 06, 2005 06:17 (Edited: February 17, 2023 05:19)
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The Sweet Shop is delighted to announce the addition of award-winning directors Andy Lambert and Michael Wong to The Sweet Shop’s ranks.

The Sweet Shop will represent English director Andy Lambert in the States, Australasia and Europe, excluding London. The Sweet Shop will represent Michael Wong globally.

Andy Lambert will continue to be represented by Blink in London and Michael Wong by Bistro Films in Prague.

Interesting way to seed a viral ....

 TV   AUSTRALIA    October 05, 2005 02:12 (Edited: February 17, 2023 05:19)
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This is probably interesting to any ad region, except that they'd be saying "who the hell is Jason Donovan", so here it is. (beamo).

Jason Donovan Makes Ad Debut In Virgin Mobile’s
“Enjoy Our Rates Responsibly “ Campaign


Virgin Mobile Australia last week unveiled its new ad campaign, featuring infamous Australian Actor / Singer / Musician Jason Donovan, providing the reveal to a viral tease that kicked-off covertly on the internet in August.

The new campaign, a first for Jason Donovan, seeks to continue the well-established Virgin to Virgin theme which highlights the low text and call rates available to Virgin Mobile customers.

The new campaign was initially leaked online to an unsuspecting public on August 22nd with a carefully seeded faux photo. The photo appeared to be a “paparazzi” shot of Jason getting into his blue Range Rover with a for sale sign in the rear window & his mobile number 0403 527 663 (0403 JASOND) clearly visible. The Range Rover also appeared For Sale on various websites.

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Interest in the photo escalated quickly, fuelled by various web forums, blogs and fansites. The story was rapidly picked up by the mainstream media with coverage in the Sydney Morning Herald, on NOVA radio, The Sun Herald, The Sunday Telegraph and various regional radio stations.

In w/c September 12th, Virgin Mobile placed announcement style press and radio ads (featuring Mr Branson himself) confirming that Jason Donovan was indeed a Virgin Mobile customer. The ads urged other customers to refrain from contacting Donovan and to use the rates responsibly.

By Sunday 18th September over 5000 calls and texts had been made to 0403 JASOND and a number of prank videos of people filming Jason being subjected to these nuisance calls were circulating the internet.

The core campaign was unveiled on Sunday 18th September in a series of voyeuristic TV commercials where viewers see Jason Donovan in a variety of compromising situations, being bombarded with calls and texts of adoration (& abuse) from his so called “fans”. The official style announcement ads and corporate voice-over explain that this footage has been sourced by Virgin Mobile from the internet and is an example of the terrible harassment that Jason is being put through. It urges the public to please not call or text the number published on the screen, 0403 JASOND, and to please use the low Virgin to Virgin 5¢ Text and 5¢/min* call rates responsibly.

After only one week of television advertising 0403JASOND has received over 70,000 texts and calls. The campaign continues until early December.

The campaign, again developed by ad agency HOST and creative partners The Glue Society, has spun the traditional TV ad to viral approach on its head. By leading with a non-branded, celebrity viral element, the campaign achieved early media and customer recognition, spurring on the campaign’s talkability. Viral and web activity was engineered by digital agency NetX.

Click here to view the spot:
VIEW

Inside the producer's head - Rod James, Head of TV, M&C Saatchi

 INSIDE THEIR HEADS   AUSTRALIA    September 30, 2005 02:07 (Edited: February 17, 2023 05:19)
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This week, we've put a series of questions to a few TV producers around the globe trying to get inside their heads.
Amongst them ... Rod James, long time Head of TV, M&C Saatchi Sydney.





How do you choose directors? What’s the usual process?

RJ: The most important thing is picking a director and production company producer you can trust to deliver, and with that their track record (ie their reel) is obviously very important. Often I work with directors on a repeat basis, and I see this as no different to using the builder you trust. If they did a great job on your last house why wouldnt you consider them for a new campaign? That’s why Phil Meatchem was chosen to direct our fantastic new brand tvc for Optus. Having shot many great commercials for us I knew Phil would deliver on Optus and he did a superb job along with Animal Logic's wonderful post work. That said its also great to meet and work with the new breed of directors. In just the last year we've shot with Cherub's Sam Lang and Nash Edgerton, POD's David White, Revolver's Jess Bluck, Silverscreen's Michael Wong and Elevator's Bruce Allan. All of these were first timers for us and all did a really great job. I also believe the production house and their producers are very important. Companies I regard highly such as Film Graphics and Revolver are run by fantastic EP's Michael Cook and Michael Ritchie who have an agency background and understand what's needed without the bullshit.


Is there enough time in the day to watch all of the incoming reels?

RJ: The nature of a producers job and the usually crazy work load means that its physically impossible to watch a constant stack of reels every week. I'd love to sit and watch them all day but unfortunately the never ending hospital queue at my door has to come first. I know from speaking regularly to colleagues like Ali at Saatchi's and Brendan at Burnett's that they feel exactly the same given our hours. It may not happen overnight but I do see all the reels sooner or later and I find the experienced production house producers or ones who have worked both sides of the fence understand this. Ultimately if there's great talent out there they wont miss being noticed. Well designed websites are also a smart way to go now as they can be viewed anywhere instantly.


The producer is always the last to leave the looooong post sessions. True or false?

RJ:As I type this I'm sitting at Beamo’s late on a Thursday night recording a track for a pitch that has just been briefed and in between this I’ve got to edit a stealamatic, shoot and edit a casting, and get two other commercials complete, approved and out to air all by tomorrow afternoon. It’s just another normal week!

Caffeine management. Any tips?

RJ: For reasons that nobody ever gets I've never drunk coffee in my life so I wouldn’t know the difference between Bar Colluzo's finest and a jar of instant. The fact is I simply don't like the taste of it so I stick to my water bottle.


Who are the main culprits for blowing out the budgets?

RJ: More often that not these days it's clients suffering from way too many levels of approvals. It's frustrating when the client who's really the one to approve the work hasn't been to any of the meetings or comes in at the 11th hour.


Does agency producing set you up for a career in the diplomatic corps?

RJ: A good producer is a bit like a good footy coach and team psychologist rolled into one, so I guess it would.


What makes your work successful?

RJ: Using great suppliers and hiring great talent certainly helps. We are blessed with very talented production companies (and great freelance crews), post production companies, editors, musicians, casting directors and more in this market. It's all about relationships. The bottom line is that like every head of tv I can't possibly use every supplier so I have built relationships over time that I know I can trust. For example I've been working closely with Rick Schweikert at FSM for a long time and he and his excellent team have never failed to deliver for me. I'm also blessed with a great team of girls in my tv dept who I've hopefully taught how to be great producers whilst retaining a sense of humility and humour. I try to never lose sight of the fact that whilst we care like hell about the work we're just making ads at the end of the day.


What do you say to suits knocking on your door who suddenly need to have a commercial with an impossible budget on air by Sunday?

RJ: Tremendous


Is it true that Ben Welsh's first name is actually Francis?

RJ: Yep it's true and he loves it when the girls call him Franny.


What are you listening to at the moment?

RJ: Foo Fighters "In Your Honour" as loud as possible.


Inside the creatives' heads

 INSIDE THEIR HEADS   AUSTRALIA    September 30, 2005 00:55 (Edited: February 17, 2023 05:19)
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Inside the heads of Michael Jones & Dave Shirlaw, M&C Saatchi, Sydney.

Last week we saw their featured ad “innovations” for the Australian Cancer Research Foundation, this week we pick their brains as part of our ongoing news category “inside their heads”.


bestads - You’ve got a great idea ... Who’s going to be the most difficult to slip it past?

M&D –
M : Dave.
D : Michael



bestads - 10% inspiration ... What’s the other 85%? (true creatives won’t pick that up)

M&D - inferior subcutaneous nerve neck tension.

bestads - Choosing a director. How do you go about it? (this is the holy grail for production companies)

M&D - Start as ‘Jess Bluck’ - and if she’s not available, wait until she is.

bestads - Publicity ... Who needs it!

M&D - Pub – yes, licity – no.

bestads - Managing your career. The work does it for you. True or false?

M&D -
D: True but creating the illusion of youth works, moisturise daily.
M: Hopefully, but never underestimate the networking potential of a good S&M club.


bestads - your soapbox of choice ....

M&D - Imperial leather. (particularly the gold writing.)

bestads - If all writers are working on their novel, what are the art directors working on?

M&D – Being novel.

BCM Partnership keeping busy

 TV   AUSTRALIA    September 28, 2005 07:34 (Edited: February 17, 2023 05:19)
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The BCM Partnership, Brisbane, have been busy finish off commercials for Qld transport and the Original Juice company (where some unusual facts about hippos help sell juice).

Client: Original Juice Company
Agency: BCM Partnership
Creative Director: Greville Patterson
Writer: Nancy Hartley
Art Director: James Burchill
Agency Producer: Shane Ford
Production Company: Post Lounge
Director: Ryan Renshaw (Black Lab)
Post Production: Post Lounge
Post Producer: Vicki Lee
Off-Line Editor: Paul Travers
Compositor: Steve Tedman
3D Animator: Duncan MacDonald
Art Director: Zenon Kohler

Publicis Mojo Sydney have been busy!

 TV   AUSTRALIA    September 28, 2005 03:23 (Edited: February 17, 2023 05:19)
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Two very amusing spots in quite a difficult category from Publicis Mojo Sydney.

Telfast - Photocopier
Client: Sanofi Aventis
Agency : Publicis Mojo, Sydney
Creative Director: Michael Stanford
Agency Producer : Jasmin Ferguson
Creative Team: Michael Stanford - Writer & Georgia Arnott - Art
Production Company: ACNE - Sweden
Director: Rasmus Laumann
Producer : Richard Bjorlin



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Metamucil - Big Sandwich
Client: Proctor & Gamble
Agency : Publicis Mojo, Sydney
Creative Director: Darren Spiller
Agency Producer : Jasmin Ferguson
Creative Team: Justin Ruben - Writer & Georgia Arnott - Art Director
Production Company: Exit Films
Director: Glendyn Ivin
Producer : Jane Liscombe

New work for The Wilderness Society - DDB Sydney

 TV   AUSTRALIA    September 28, 2005 03:01 (Edited: February 17, 2023 05:19)
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... and very stylish at that

Product : The Wilderness Society
Title : Chainsaw
Agency : DDB Sydney
Creatives : Ant&Alex
Creative Director : Garry Horner
Director : Tony Mahony
Prod. Co. : Zealot Films
Country : Australia

They're a funny people ... the Kiwis

 TV   AUSTRALIA    September 27, 2005 06:52 (Edited: February 17, 2023 05:19)
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The roly poly cup?

See NZ's steepest rugby game yet!

Featuring an all-star team of ex-All Blacks including
Joe Stanley, Walter Little, Craig Innes, Bernie McCahill,
Steve McDowell and Andy Haden.

Come along and watch them tumble.

Creative Director Jeneal Rohrback
Art Director Jeneal Rohrback
CopyWriter Steve Girdlestone
Account Director Patrick Hancock
TV Producer Zoe Yendell
Director Jeneal Rohrback & Steve Girdlestone
Editor Duncan Munro

The Edge. New from Colenso BBDO NZ

 TV   AUSTRALIA    September 27, 2005 03:58 (Edited: February 17, 2023 05:19)
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In a new spot for The Edge Radio Station, a fast talking escape artist tries to talk his way out of a tricky situation.

AGENCY: COLENSO BBDO
AGENCY PRODUCER: JEN STOREY
WRITER: KIMBERLY RAGAN
ART DIRECTOR: REBECCA JOHNSON POND
PRODUCTION COMPANY: SILVERSCREEN PRODUCTIONS AUCKLAND
TITLE: THE EDGE
DIRECTOR: Adam Stevens
PRODUCER: Mark Foster
D.O.P: Ben Freedman
EDITOR: FIONA HAYDEN
VISUAL EFFECTS: OKTOBOR
PRODUCTION DESIGNER: JULES COOK

the vodafone nude volleyball spot just got nuder

AUSTRALIA    September 27, 2005 03:01 (Edited: February 17, 2023 05:19)
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There's now a nude version of the vodafone volleyball ad (that previously featured on bestads with censored black squares). But you'll have to harass these guys if you want to see it:

Title: National Nude Day
Agency: Lowe (Auckland)
Creative: Daniel Crayford, Paul McGreevy
Pro. Co: Yuk Foo
Country: New Zealand

New work for Glassons / Publicis Mojo NZ

 TV   AUSTRALIA    September 27, 2005 02:47 (Edited: February 17, 2023 05:19)
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Just in from Publicis Mojo NZ.

Production Company: Curious
Director: Chris Mauger
Producer: Tara Riddell
Creative Team: Mikhail Gherman, Leighton Dyer, Nigel Clark
Agency Producer: Anna Randall
Client: Glassons

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