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Seen and noted
 These two ads are part of the Scala JWT Bucharest latest campaign for Greenpeace. We are trying to build awareness around the dangers implied by nuclear energy, and, in particular, by the nuclear power plant in Cernavoda - you've guessed it, in Romania. Our effort is targeted mainly at mothers living in the area nearby the power station, but we expect the effects of the campaign to spillover in the rest of the country. VIEW THE BUNNY AD VIEW THE JUMBO AD  There are too many students that start smoking or are already smokers, so Mercury 360 Bucharest want to remind them about the biggest smoking issue: death. VIEW THE AD Plenty to learn, but no pupils Theres a new psychological counseling clinic in town and Grey Bucharest did the advertising VIEW THE ROXANNE AD VIEW THE SIMON AD  You think you know how fun Internet is? Think again says Grey Bucharest VIEW THE COMEDY AD VIEW THE CINEMA AD VIEW THE ROCK AD VIEW THE BIG AD  To announce the arrival of Orange's new improved PrePay offers we created a communications platform under the theme "change it better" and then went to Izvor Park in Bucharest to bring it to life... VIEW THE SPOT Change the globe Part of a Greenpeace campaign via Scala JWT, Bucharest promoting economic light bulbs vs normal light bulbs. Normal light bulbs are an excessive heat source, therefore they contribute directly to the global warming phenomena and to all the disasters that come along (floods, fires). Normal light bulbs are 80% heat, floods, fires and only 20% light, life. VIEW THE 'BURNT T-SHIRT' AD VIEW THE 'WET T-SHIRT' AD  Death approaches in this print campaign via DraftFCB Bucharest. VIEW THE 'COCKROACH' AD VIEW THE 'MOSQUITO' AD VIEW THE 'MOTH' AD It's more than just a miracle A campaign via Scala JWT Bucharest promoting the economic light bulbs vs the normal light bulbs. The differentiator would be that economic light bulbs don't produce heat in excess, so they don't hurt... they don't hurt the tiny creatures attracted by the light and they don't hurt the environment in general. They are friendly to any life forms. PLAY THE SPOT  A Greenpeace campaign via Scala JWT Bucharest promoting economic light bulbs vs normal light bulbs. Economic light bulbs produce less heat and protect the environment. So, nature will simply love them and it will give you a helping hand anytime. VIEW THE AD  Energy efficient light bulbs have a smaller impact on the environment. This makes them nature's favorites in a campaign via Scala JWT Bucharest. VIEW THE 'OWL' AD VIEW THE 'FIREFLY' AD VIEW THE 'MOTH' AD  As Newton put it,for every action there is an opposing reaction of equal strength. For a nation confronted with historic floods, this message via JWT Bucharest is as pressing as it will ever be.So, if you reduce your energy consumption by up to 80% just by switching to energy efficient light bulbs, nature will reduce the amount of energy it unleashes on you. VIEW THE 'TSUNAMI' AD VIEW THE 'LIGHTNING' AD  A print ad via Scala JWT Bucharest describes how hard it is to be a Jacobs Ice Coffee stick - a dry, concentrated, all in one, milk and sugar coffee mix, targeted towards teens - in this harsh world. While you can buy almost all your competitors ready made, right by the beach side, to prepare Jacobs Ice Coffee requires some sort of dedication. On the other hand, the result is your creation. And you can be proud about it and brag about it with your friends. After all, the best thing about summer is the great stories you are left with, once it is over VIEW THE 'BEAR' AD VIEW THE 'WHALE' AD This should keep you focused This is more of a Direct Marketing idea via Scala JWT Bucharest. It's a sampling based activation for student campuses. VIEW THE AD Talk is cheap Scala JWT Bucharest has created a direct mail campaign that promote the low price of international calls through the fixed lines of Vodafone. The low prices make call outside Romania to wherever on Earth more than accessible. VIEW THE IDEA  Tempo Advertising, Bucharest has taken a horror movie approach for Regal Ketchup. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Grey Bucharest press ad for Fairy, a very concentrated dishwashing liquid. The plate has attached a self-adhesive spiral with meal types printed on. Once you pull the drop in the middle, the "food" is lifted off the plate. VIEW THE AD  Save The Children Romania provides special support, care and counseling for children exposed to sexual abuse. Abuse makes children lose their childhood, become old before time. A (too) young girl cries mascara tears, a thing that could only happen to a girl twice her age who wears such makeup. VIEW THE AD  Bosch launches the new Li-Ion powered tools that ensure more versatility and mobility in use. VIEW THE AD  The Antismoke Institute, via Saatchi's Bucharest, wanted to promote an awareness campaign against smoking. VIEW THE AD CHRISTMAS MESSAGE FROM TOYOTA The main objective of this direct mail was to underline one more time, by wishing Merry Christmas to Toyota's top client and a list of VIP endorsers, Toyota's commitment towards the environment. Created by Saatchi & Saatchi Bucharest the direct mail consisted of a box with 'Fragile' written on it. Once you open it, you found a Christmas bauble with the world hand painted on it. A line written around the globe said: The world is in your hands. Treat it well. Merry Christmas from Toyota. VIEW THE CONCEPT DON'T LET YOUR CHILDREN BE EDUCATED BY TV Television can influence the lives of your children as this spot from Psata Romania shows. VIEW THE SPOT  Blues Line are one of the biggest chains of hairdressers in Romania and the challenge was to promote their salons. The endline is a Romanian saying that roughly translates as "A facelift for your hair" VIEW THE AD  Head & Shoulders has been solving dandruff problems since 1961. VIEW THE '1961 MAN' AD VIEW THE '1961 WOMAN' AD VIEW THE '1961 BOY' AD MOURNING TREES IN ROMANIA A social appeal against abusive land clearing in Romania. 50 trees in Bucharest have been dressed in "mourning coats" in support for their relatives all around the country. VIEW THE AD « First « Previous Next » Last » 8 of 8 |
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