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Seen and noted
 From JWT London .... This is featured in the "latest print". Go to that section for full credits. to see how it works .... HERE Interesting Outdoor Work from Clarity Coverdale Fury
AWARD NEWS
May 11, 2006 01:39 (Edited: February 17, 2023 05:19)
 MAMMOTH CIGARETTE LANDS OBIE FOR CLARITY COVERDALE FURY MINNEAPOLIS The Minnesota Partnership for Action Against Tobaccos QUITPLANSM services and Clarity Coverdale Furys 30-foot high cigarette grabbed the attention of OBIE judges who deemed it the best of the year in the public service outdoor category. Minneapolis, long known as a city rife with creative talent, placed a half dozen finalist in the competition this year but Clarity Coverdale Fury was the lone Twin Cities agency to walk away with the big prize. This marks Clarity Coverdale Furys seventh OBIE, which is viewed by most industry insiders as the crème de la crème in outdoor advertising. Its rewarding to add the industry accolades as a bookend to the kudos weve heard to date and for an idea that was so right for the client, says Jac Coverdale, Chief Creative Officer and partner for Clarity Coverdale Fury. Clarity Coverdale Fury worked in tandem with 3 Ring Scenic production company to translate the 8 1/2 x11 concept into the 30 plus foot high cigarette and ashtray that resides roadside at a key highway crossroads north of the Twin Cities metropolitan area. The location of the installation works as a great multiplier as it is on one of the most traveled routes that Minnesotans take back and forth to the North Shore, the family cabin or a large gaming facility in Northern Minnesota. Jim Landry, Art Director for Clarity Coverdale Fury oversaw the project insuring that the final product was true to the initial vision. This execution brings the kind of immediate payoff you need when your audience is traveling 70 miles an hour on an interstate. With outdoor you should always try to make it a quick and simple message. The snuffed out QUITPLAN services cigarette is unmistakable and definitely delivers for the client, says Landry. The oversized cigarette was installed in the middle of December 2005. Since that time more than 90,000 per day have laid their eyes on the oversized outdoor ad. The copy on the billboard is straight forward quitplan.com on one side and the QUITPLAN services logo and toll free number on the reverse, each directing Minnesotans to MPAATs services for help quitting smoking. Its big, yet simple and direct. And now you can add award winning. To view the print click .... HERE Spectacular BinocularsEurostar's "Quest" - from TBWA London & Independent Films. A bit of background from the agency: It's a visually stunning TV and integrated campaign to leverage the partnership between Eurostar and the Da Vinci code movie. The aim of the campaign is to create intrigue and awareness and therefore drive people to 'Join the Quest' at Eurostar's promotional website www.jointhequest.com The commercial is the first clue in a code breaking treasure hunt. Each intriguing image gives a flavour of the task ahead, directing the viewer to the start of the journey at joinTheQuest.com. To view the spot click .... HERE More of the Club Internet campaign ... DDB Paris We're featuring "call waiting" on the main page, but these two are also WELL worth a look! What's going on in France? the work coming out of there is brilliant! To view the spot click .... HERE And a brief word from Celine Landa, copywriter, DDB Paris: Despite the bad weather, this shoot was great fun. Actors were very amused by the script and we were very amused by the actors.  To view the spot click .... HERE Guest comments for this week's featured Audi spot "Fox"
GUEST COMMENTS
May 10, 2006 22:52 (Edited: February 17, 2023 05:19)
 A few words from director Arni Thor Jonsson, Bikini Films, UK. Definitely a massive challenge. First of all it was a little bit of a step into new direction for me as I've been doing a lot of comic things recently. Other challenges included shooting in the night in a very gritty country, with a fox which is a very shy and difficult animal to control plus all the special effects gimmicks. Shooting a television thru a glass window was not an easy task for instance. In the end the good thing about the project is that we overcame all the challenges and delivered a smashing final result. The new Mercedes work from CLM/BBDO Paris.
EUROPE
May 10, 2006 22:50 (Edited: February 17, 2023 05:19)
Refreshingly original approach for a hair product!In Life, you're either a biter or a licker.JUNE 1ST - 4TH APOLLO WEST END
UK
May 05, 2006 23:27 (Edited: February 17, 2023 05:19)
BIRDS EYE VIEW FILM FESTIVAL 2006
JUNE 1ST - 4TH APOLLO WEST END Film is the most powerful medium in the world, but only 7% of directors are women. In the luxury of the Apollo West End, Birds Eye View brings you a feast of outstanding short and feature films from women across the globe. 3 stunning programmes of short films a showcase of the most outstanding new talent from around the globe: drama, animation, comedy, 3 feature premieres Kiss Me Not On The Eyes (Dunia): a visually stunning and highly sensual exploration of Arab culture; Going Private (Nachbeben): the fall from grace of a Swiss banker, as a barbeque with colleagues and wives disintegrates into blackmail, infidelity and intrigue; Beau Brummell (A Charming Man): homoeroticism and sycophantism abound in this fascinating tale of the original Dandy, starring James Purefoy. PLUS: Live comedy and film. Masterclass with Martha Fiennes. Bring a Baby & kids screenings. Women cinematographers & commercials directors. Crazy kitsch 90s erotica (!). All critiqued and discussed at Birds Eye Review with journo-broadcasters Miranda Sawyer, Natasha Walter and Bonnie Greer. If this is what being a bird is, Im proud to be one Joanna Lumley Ryan Lietaer to Head Up Coca-Cola Global at W+K, Amsterdam.
Ryan Lietaer Leaves JWT London to Head Up Coca-Cola Global Team for Wieden+Kennedy/Amsterdam
Wieden+Kennedy/Amsterdam has appointed Ryan Lietaer as Group Account Director for the Coca-Cola Global account. He joins the agency after a ten year stint with JWT in Toronto, New York and most recently, London. At JWT New York, Canadian-born Lietaer was Global Account Director on Diageo's Smirnoff portfolio - Smirnoff, Smirnoff Ice and Smirnoff Twist. He led the development of a global campaign for Smirnoff Ice with work coming out of five JWT offices. This took Smirnoff Ice from one market to over 40 in less than 3 years, making it the world's number one selling RTD. In London most recently, Lietaer was Managing Partner for JWT, where he formed a partnership with Nick Bell to win Allied Bakeries' pitch against DLKW, HHCL and Publicis. He was responsible for Diageo overall - one of JWT's most significant clients - and also established a new relationship with MTV Europe Foundation. Along the way, at JWT New York Lietaer managed a Cannes winning campaign for Kellogg's. At JWT London he led Smirnoff's development of a new campaign which picked up a silver at Cannes (their first international award on the Smirnoff business), and the development of a 360 degree brand communications programme. Ryan Lietaer says: "Wieden+Kennedy is an agency I've always admired. The depth and range of talent is amazing and the work they do for their clients is second to none. It wasn't exactly a tough decision: Wieden+Kennedy + global Coca-Cola = a no brainer. The team has been developing some great work; the most exciting is yet to come." Managing Director Tim O'Kennedy says: "Ryan comes to us with ringing endorsements from his former colleagues and clients - I can't remember hearing as much about a guy in a long time. He's been loved wherever he's gone. So we're very excited about Ryan, and think he'll be a hugely positive addition to an already strong team." Guest comments for featured spot "Invisible Man"
GUEST COMMENTS
May 04, 2006 05:36 (Edited: February 17, 2023 05:19)
 A few words from Howard Green, Saatchi & Saatchi, London ... one of the creatives on "Invisible Man". NATIONAL AIDS TRUST 'INVISIBLE MAN' Saatchi & Saatchi with HANraHAN Productions have collaborated to produce a new viral and cinema piece for the National Aids Trust. In a strangely humourous yet melancholic story we see an HIV positive mans day at work during which he is treated as if he isnt there by his colleagues who do very private things in front of him. This idea highlights the fact that many HIV sufferers often feel isolated and lonely at work due to the actions of their colleagues. Guest comments for featured Toyota spot "Humanity"
GUEST COMMENTS
May 04, 2006 05:27 (Edited: February 17, 2023 05:19)
 A few words from Ne-o at Stink; The original script was great, we were very excited about the project, it was basically illustrating car functions with the use of human "experts". It seemed a brave and bold direction for a car advertisement. We changed some scenes to make them more appropriate, and added more ideas based around the original concept [headrest, cupholder, boot etc] We wanted to make the film as believable as possible, so we decided to create as much of the scenes as possible in camera. This involved a lot of work to modify the cars, making them suitable to fit in the actors. This car modifications were kindly carried out by Toyota Techno Workshops in Tokyo. The film was shot in central Tokyo, which was quite awkward to get locations permitted. Apparently it was the first and last time that the police would allow shooting in that street. We shot for three days. We tried hard to find flexible actors that could bend into the confined spaces of the car bodywork. The wrap party was very entertaining, where the heads of each crew department gave speeches. The drivers seat man gave a very moving speech about how he had never spent so much time, so close to another man !
GUEST COMMENTS
May 04, 2006 05:20 (Edited: February 17, 2023 05:19)
 A few words from the ECD & director: ... " the production process was very thorough and although we created a parody of your typical perfume commercial we were also very careful to make sure that the style of the ad was still relevant to Lamb ". Warren Brown, Executive Creative Director, BMF, Sydney. .... and from director Noah Marshall, emailing us whilst on location: What attracted you to the script and the job? I love the idea of taking the viewer down a path and then surprising them. What was your vision for the spots? What feeling or look did you most want to capture? I wanted to create a spot that was as authentic as possible to the genre we were mimicking. It was essential in my mind that the viewer couldnt see the gag coming, we had to stay true to the look and feel of a real pretentious perfume spot. Were the final spots as you had initially envisaged them? If not, how did they differ? Pretty much as we already had shot test of the idea to work on some of the directions we wanted to achieve and it was a matter of using the better ideas from the test in the final spot. Some background to the featured anti-smoking spot "guitar".
GUEST COMMENTS
May 04, 2006 05:06 (Edited: February 17, 2023 05:19)
 Some info from LG&F, Brussels: Anti-smoking Campaign 1. Background 67% of smokers in Belgium between 12-18 have already tried and failed to quit on their own. Yet 80% of non-smokers would be prepared to help a friend stop but dont know how. So this integrated anti-smoking campaign was the first to talk to non-smokers. We used the maximum number of contact points to established a key message: Be nice to smokers. They wont live as long as you. The second phase then asked them to be nice enough to help their friends quit for good. 2. Launch, by medium  Phase 1: 2 TV commercials on youth channels and 1 cinema commercial, 2 print ads, guerrilla postering in schools and free postcards. An online campaign including virals and banners. Every ad carried the www.helpasmoker.be address. Phase 2 encouraged youngsters to become buddies for smoking friends while they were quitting. Website featured information, tips, e-cards and a buddy kit. Its an interactive community, and still evolving. 200,000 helpasmoker.be badges were worn by all buddy & smoker teams and by various Belgian music stars. The campaign also received extensive coverage on popular youth TV shows. 3. Campaign impact The sites popularity nationwide went far beyond expectations. A huge volume of e-cards were sent and the wildcat posters were heavily downloaded. There was a great deal of weblog and forum coverage, and the films quickly went viral. The cinema ads were regularly applauded. Following the press conference, the campaign was discussed in all major newspapers, TV shows and magazines. There were interviews on radio and TV. Extra badges had to be produced to cope with demand. But above all, it changed peoples behaviour. Non-smokers had fun being overly nice to smokers giving rise to hundreds of spontaneous, real life commercials.  From NICE PEOPLE REWIND & McCanns Dublin, a new Heineken/ music festivals spot. To view the spot click .... HERE Saatchis Sydney with some beauty tips.More Quality work from AMV BBDO & Kleinman Productions.New Nokia virals ... shot with a mobile phone
May 04, 2006 02:14 (Edited: February 17, 2023 05:19)
 Robert Nylund directs a series of three virals for Nokia & production company Social Club, Sweden. To view the spot click .... HERE You can see the others in the series & get the behind the scenes info at: http://www.badqualityhydraulics.com/ The Perlorian Brothers team up with Publicis Seattle. The Perlorian Brothers have directed 3 amusing spots for Publicis Seattle. Here's one of those ... "Vault": To view the spot click .... HERE New work from the prolific Publicis Conseil, Paris. New work from Publicis Conseil, & their telecommunications client SFR. To view "The Shout" click .... HERE  To view "Parental Control" click .... HERE Saatchi NZ on a roll. Saatchi & Saatchi New Zealand's latest: (Saatchis NZ are currently ranked number 1 in NZ according to our TV rankings for this current awards year ... JUne to June.) To view "Stitched Up" click .... HERE  To view "art in the sixties" click .... HERE  Adidas has done a series of spots, each with a different colour theme, through a number of directors. This one, "Red" is our favourite to date. To view the spot click .... HERE A 2 minute tale of "wants & needs" from Saatchi Canada. Toyota & Saatchi Canada goes long form ... 120 seconds to launch the new Camry To view the spot click .... HERE De Pasquale & Zoom create hirsute man. Everyone loves a hairy man. Once again, you don't have to be a BIG agency to get a look in at bestads. To view the spot click .... HERE yep ... we even post the odd radio spot |
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