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Seen and noted
New Skittles website. Check out the whole website & other work on our Best Interactive page. Or CLICK HERE. Link ------------------------------------ Click here to view this spot  Following on from the JEEP spot on the main page ... Link ------------------------------------ Click here to view this spot Here’s the latest from Biscuit director Russ Lamoureux and vfx Description ------------------------------------ âRoadkillâ is part of a major campaign initiated by Almighty for the NB Zip technology. It was made in conjunction with the site http://www.nbzip.com/ Developed by Almighty, New Balanceâs Digital and Non-Traditional Agency of Record, the campaign focuses on the âPositive Energyâ of the NB ZIP⢠ shoes, playing on an âEnergy In, Energy Outâ message. Link ------------------------------------ Click here to view this spot "Peel Out" .. New Subaru spot from Plum Productions & DDB NY Description ------------------------------------ paper dolls and editorials come to life Link ------------------------------------ Click here to view this spot GUEST JUDGE / bestad of the week Patrick Tom, Creative Director, Eight Partnership, Hong Kong will be this week's guest judge. Patrick will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV There were a lot of brilliantly produced spots this week, but I'd have to say my favourite was the one that cost the least to produce (at least 1/100th less than the others). The Arnet spot is an absolutely absurd idea right down to the first-time-iMovie-user-generated execution. It gave me a pretty good chuckle. And how can you not like Irene Cara? Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  My vote for best print this week would definitely go to the Jornal Da Tarde Classified work. Itâs brilliant. So incredibly simple and engaging. It was an excellent idea to take what would normally be a pretty mundane and stale execution in print/online out into the ambient space, so I hope that's where it stayed. Well done. Click here to view this ad New print / outdoor / ambient Meyer Cookware has launched a new campaign to raise the profile of its premium cookware brand Anolon. The print campaign, created by The Surgery, targets those who love to cook with the key message that Anolon is for 'those in the know,' tapping into the insight that people who enjoy their time spent in the kitchen share an unique knowledge and understanding about cooking. The campaign will run in key women's, food and lifestyle titles from July, with media handled by OMD. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambient The campaign is set in the imaginary world that exists within the creativity of a crafter. It seeks to connect emotionally with crafters via the poem, while stimulating and inspiring them visually through the world that's been crafted on the page. It positions Michaels as the store that truly understands crafters and their needs. Link ------------------------------------ Click here to view this ad  OBJECTIVE: TO CREATE AWARENESS OF WOMEN'S RIGHTS AND THE ABUSES COMMITTED AGAINST THEM AND THE NEED TO HELP VICTIMS OF ABUSE. Click here to view this ad If you're a creative, this is WELL WORTH A LOOK! This just came in from SuperVirals.com & it looks like a very interesting idea! It takes advantage of the user content phenomena, but with decent content drawn from YOU good people out there. So ... read on: SuperVirals now live! Get rewarded for your ideas at www.supervirals.com SuperVirals is a new website where top brands throw down the gauntlet for you to create cut-through content. It's where great ideas see the light of day. No approval committees. No research groups. No crazy deadlines. Just simple one-sentence briefs ... Upload your video, image or audio ideas and, as they get shared across the web, the SuperVirals scoring system decides the winner. Currently up for grabs is AUD $3,000 in cash and over AUD $6,000 of cool mambo gear, shipped to wherever you are in the world. An aerobatics flight and a skydiving trip are also yours to be won. Check out www.supervirals.com now. Here's a couple of examples. Also, well worth a look:  Click here to view Plane Crash Investigation  Click here to view Graphiti Artist  Description ------------------------------------ A boy sets a bird free. Link ------------------------------------ Click here to view this spot From Campbell-Ewald/LA We featured one of this series a little while back, but the others are well worth a look as well. Description ------------------------------------ Relaunch HelpPoint service - one call and Farmers will take care of the problems caused by an accident or loss. Creative Commentary ------------------------------------ Many thanks to Noam Murro, Shaun, Jay, Avi, Nerissa, Nick, and Simon. Link ------------------------------------ Click here to view this spot From Campbell-Ewald/LA We featured one of this series a little while back, but the others are well worth a look as well. Description ------------------------------------ Relaunch HelpPoint - one call to Farmers will take care of problems caused by an accident or loss. Creative Commentary ------------------------------------ Many thanks to Noam, Shaun, Jay, Avi, Nerissa, Nick and Simon. Link ------------------------------------ Click here to view this spot WINNIE THE WHO? Brief: To come up with print ad that talks to the general public, to donate old kids book for unprivileged schools. The Jupiter Drawing Room, South Africa, delivered. VIEW THE AD New Shreddies spot from Ogilvy Toronto Description ------------------------------------ The Brief: Make people think of Shreddies again. Creative Commentary ------------------------------------ Shreddies are a Canadian cereal that look like little brown squares. Which is pretty much how people were thinking of Shreddies: brown and boring. So we reinvented the product to get people to look again. The campaign has 2 TV spots, a print campaign, a promotion, we even redesigned the packaging. See the rest of the campaign here: http://meanwhile.wordpress.com/2007/07/12/diamond-shreddies/ Link ------------------------------------ Click here to view this spot Guest comments for featured spot Comments from the Creatives, Rob Spicer and Adam Griffin, JWT London: Rarely do you get the chance to work on such a big production and work with some of the most talented people in the industry. But when you do, it allows you to focus on whatâs really important â making sure the vision you had in your head makes its way onto the screen. More info on the ad: This ad sees the sea dramatically ridding itself of an incredible range of debris that has been deposited in it over the years. All kinds of objects are thrust up from the depths of the ocean and thrown ashore, purifying the sea sea. Link ------------------------------------ Click here to view this spot  Description ------------------------------------ Levi's are just as worthy. Link ------------------------------------ Click here to view this spot « First « Previous Next » Last » 3 of 3 |
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