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Seen and noted
 The Motor Accident Commission briefed Clemenger BBDO Adelaide to create a campaign describing the dangers around driving and using Mobile phones. VIEW THE AD  Hutch wanted to announce the availability of MSN Live Search on mobile phones. O&M Mumbai created a MSN live search 'Pigeon' hoarding. VIEW THE POSTER THE WHOPPER IS NO LONGER SOLD AT BURGER KING Young girls want to look good and have fun. Unfortunately having fun doesn't always look good. Photography by Cameron Murray. VIEW THE AD LIKE FLIES TO WANTON GIRLS A surreal ultra short from Straighty180 based on a Shakespearean quote - 'Like Flies to Wanton Girls are we to the Gods. They kill us for their Sport.' Shot in Sydney, with Post FX created in Los Angeles and Paris. Featuring music by Spank Rock and Sufjan Stevens and the voice of one of the World's great Shakespearean actors, London's Brian Blessed. VIEW THE SPOT  St. Vincent de Paul Society wanted to make people aware of the desparate situations many people face at this festive time of year- eviction, poverty, loneliness and homelessness. Clemenger BBDO Sydney copywriter Gary Dawson said: "By making a donation to vinnies you can help make a huge difference and prevent peoples lives from spiralling out of control. Most people will never see the Christmas stories that Vinnies have to deal with every year. What's more they're probably not even aware of what vinnies do. So when we're out shopping and embracing the festive season we thought what better way to showcase the darker side of xmas than in those wonderful xmas window displays we see in major stores throughout the world. It's confronting and uncomfortable and will hopefully get people to at least give a small percentage of what they'll spend this xmas to helping others less fortunate." VIEW THE SPOT  An outdoor and print campaign for one of the oldest and most famous brands in Brazil. Mcgarrybowen New York's 'Improvise' concepts speaks to the Brazilian lifestyle of effortless creativity. VIEW THE 'BIKINI' AD VIEW THE 'FUTBOLS' AD VIEW THE 'GUITAR' AD WE ARE THE TOYS Grey Vancouver wanted their friends to greet the holiday season with a smile so they created this agency holiday viral card, VIEW DETAILS POLYCELL STUNT AT TATE MODERN London creative team Max Bugoyne and James Beswick recently pulled off an ambient stunt at Tate Modern for Polycell. VIEW THE AMBIENT VIEW THE AMBIENT NO SIN WITH HEINZ Two posters from Mark BBDO Prague that say that there is no sin with Heinz Ketchup. VIEW THE 'SNAKE' AD VIEW THE 'APPLE' AD  An outdoor poster campaign designed to drive traffic to brahma.com through the online film âMoviementoâ; A documentary on improvisation through movement. A series of images were created by McGarrybowen New York for each of the three chapters of the film; capoiera, futebol and baile funk. VIEW THE 'BAILE FUNK' AD VIEW THE 'CAPOERIA' AD VIEW THE 'FUTBOL' AD HUGE SERVIETTE DISPENSERS FOR MCDONALD'S McDonald's Big 'n' Juicy Burger gets a giant sized promotion in these posters from DDB Stockholm. VIEW THE POSTERS VIEW THE NEWSPAPER AD THRIFTY FOR ANY SIZE LOAD JWT Sydney wrapped up a billboard to demonstrate the size of Thrifty's rental trucks - Perfect for moving anything. VIEW THE OUTDOOR VIEW THE CLOSE UP GET CLOSERWATER LIKES VITA QUENCH To launch new Vita Quench, which you add to your water to give it a vitamin boost and a splash of flavour, BCG Auckland created the campaign âWater loves Vita Quenchâ. Itâs based around water being irresistibly drawn to Vita Quench, as evidenced by a billboard stunt staged during rush hour morning traffic in Auckland. VIEW THE IDEA VIEW THE IDEA CHEEKY PHOTOCOPIES Vancouver created a mobile office, with a difference, to raise awareness for Canada's first Agent Provocateur location. VIEW THE AMBIENT ORBIT AFTER EVERY MEAL Orbit after any meal helps reduce the risk of cavities by 40%. And Mark BBDO Prague show that it doesn´t matter what unusual food you enjoy. Just remember to chew Orbit after you eat. VIEW THE 'DOG' SPOT VIEW THE 'GREASE' SPOT LET'S KEEP KIDS AWAY FROM VIOLENT TOYS bddp&fils Paris has created a beautifully crafted print ad for Gepeto Village, a non-violent toys company VIEW THE AD GUEST JUDGE: GUY ROOKE, EX CRISPIN PORTER + BOGUSKY, MIAMI This week's guest judge is Guy Rooke, a highly awarded creative who's worked for some of the world's hottest agencies, the most recent being Crispin Porter & Bogusky. Rooke's accolades include multiple Cannes Lions, One Show Pencils, Clio Statues, and D&AD acceptances. His new posting is soon to be announced.BEST TV I really like the idea of 'No Evil' for Net 10 from Droga5 as it feels big, like it can be taken in all directions and executed well in all sorts of media (and I'm sure it has). But this is television alone that's being looked at here, so with that in mind the simplicity and humor of the Olympus spot gets my nod. BEST PRINT A couple of examples of old school print done well, and that's Let kids be kidsand Lights off. But seeing as the 'Lights off' ad would be stronger if it was done for real as a billboard execution using the lights of the billboard at night, I'm giving this week's first prize print ribbon to 'Let kids be kids'. BEST OUTDOOR Some interesting attempts at using outdoor in fresh ways, but only one piece really nails it, and that's Waterworld. It's a great example of placement turning a two-dimensional image into a relevant three-dimensional experience. Involving. Effortless. Nice work. YOU CAN"T STOP THE MUSIC DOWNLOADS People still perceive BigPond as an Internet provider only. So this ad via BWM Sydney aims to dispel that myth and help build awareness that BigPond also supply content. Aside from movies, sport and games, BigPond members have access to over 500, 000 music tracks. VIEW THE AD  Two spots with a twist for PETA via Matter, directed by Stephen Tsuchida for Oil Factory, Los Angeles. VIEW THE 'SHELTER' SPOT VIEW THE 'KLAN' SPOT THE FIRST SIGNS OF DRINK DRIVING The Office of Road Safety in Western Australia has released a new newspaper campaign demonstrating the shocking consequences of drink driving. VIEW THE 'PRAWN' AD VIEW THE 'POOL TABLE' AD VIEW THE 'DANCE FLOOR' AD HELP SECURE THE FUTURE OF AUSTRALIA'S WILDLIFE The latest WWF Australia commercial via Leo Burnett Sydney is directed by Sam Bennetts and it features a young woman, uncertain and frightened of what the future holds. But the story isnt hers, it is in fact the story of Australia's indigenous wildlife. VIEW THE SPOT  Car sales event work is so formulaic. The challenge was to break the mold, and hopefully get noticed. An hilarious spot via davidandgoliath, Los Angeles. VIEW THE SPOT McKINNEY OUT FOR A WORLD RECORD Meet McKinney Broadcast Producer Ben Eckerson. Ben began his attempt to become the world record holder for the longest amount of time spent inside of an inflatable snow globe on Tuesday. The globe in question is a 12â (3.6576m) in diameter and will be inflated constantly by an electric air blower. It is on display at McKinney and through a website hosted by McKinney at http://www.mckinney.com/snowglobeboy. He's being seen by employees and holiday card recipients alike via three separate cameras that will provide constant live audio and video streams of Ben inside the globe. This site is also providing the opportunity for interaction with Ben through a chat application and blog posts. VIEW DETAILS WARMEST GREETINGS FROM RINEY Since the 17th century, the people of Catalonia, in the northeast of Spain, have made a tradition of hiding a small statue of a squatting boy called the âCaganerâ in nativity scenes. To spread holiday cheer, Publicis & Hal Riney created a site in which people can have âThe Great Pooperâ drop a present in a friendâs name. Check out Riney's cheer to BestAds... VIEW DETAILS HAVE A VERY WARY CHRISTMAS Created and written by Jake Rusznyak and Dean Hamilton from BWM Sydney for bestads, 'Wary Christmas' puts a spin on the traditional cheer of the classic Christmas message by taking a light-hearted look at the perils of the office Christmas party. Working in collaboration with directing sensation The MacRae Brothers, recent winners of the $1 million prize in Project Greenlight Australia, everyone sat down and swapped horror stories before the boys came back with an incredible treatment. âWho knows, this could become the start of an end of year tradition for BestAdsâ¦â says writer Dean Hamilton. VIEW THE SPOT GLOBAL WARMING CAN LEAD TO WATERWORLD Burger King now stays open late in Montreal. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Two days ago BestAds featured the first Droga5 Net 10 'League of Evil' spot called 'Sharak'. Here is the rest of the campaign with our evil super villains battling against the evil of phone companies. VIEW THE 'AGENT' SPOT VIEW THE 'BRAIN' SPOT VIEW THE 'NIGHTS AND WEEKENDS' SPOT VIEW THE 'OBVIOUS' SPOT VIEW THE FIRST 'SHARAK' SPOT THE TERROR OF FIREWORKS Selmore Amsterdam has created a site for the Consumer Safety Institute that makes clear that fireworks are explosives as well. VIEW THE SITE  If a phone company will rip-off good people like these then imagine what they are doing to you. A new Net 10 campaign from Droga5 New York, directed by Joaquin Baca-Asay from Park Pictures. VIEW THE 'BILL' SPOT VIEW THE 'BONNIE' SPOT VIEW THE 'MARLENE' SPOT A CHILD'S IMAGINATION IS A WONDERFUL THING A child explains how his shirt got so dirty in this spot from Dieste Harmel & Partners, San Francisco. VIEW THE SPOT DROGA5 NAMED CREATIVITY AGENCY OF THE YEAR Droga5,New York, the independent advertising agency founded by David Droga, has stunned industry spectators in the US by taking out the coveted Creativity Magazine Agency of the Year title after less than two years in business.In doing so, the young upstart has beaten US creative heavyweights Wieden & Kennedy and Crispin Porter + Bogusky, both shortlisted. This is the first time in the history of the award that a foreign-owned agency has won the honor (Droga5 remains proudly independent and is presently 85% Australian owned). Droga5 is by far the youngest agency ever to win the title as well. In a remarkably short space of time, the relatively lightweight Droga5 (its midtown NY office has less than 50 staff, making it a minnow on Madison Ave), has made its presence felt on the international ad scene with untraditional, breakout work for Mark Ecko, using the now famous 'Airforce One Tagging Viral' and more recently, the 'Tap Project' for UNICEF. David Droga is no stranger to Agency of the Year awards: he's walked away with the title now in not one, but four separate countries - Australia, Singapore, UK and now USA. However, as founder of Droga5, he says that this one is by far the sweetest: "This is an amazing compliment to everyone involved, and now more than ever we want to live up to the goodwill thrust upon us". Droga remains typically pragmatic over the title: "As I say internally: Enjoy the hype, just don't believe it!" For the full story, download the PDF: Other Agency of the Year titles awarded so far: Fallon got the nod in the UK by Campaign magazine, while Marketing magazine chose AMVBBDO. « First « Previous Next » Last » 2 of 5 |
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