 |
Seen and noted
 McDonald's Goalie Star sticks are just like the NHL but smaller. A funny spot via Cossette, Toronto. VIEW THE SPOT ARE YOU PART OF THE CHAIN, GANG? Javelin/Young & Rubicam, Ireland has put to air a new spot for An Post called 'The Chain', directed by Gary McKendry via Blinder. VIEW THE SPOT  Irish International BBDO, Dublin were tasked with promoting Guinness's status as a proud sponsor of Irish Rugby. VIEW THE SPOT  Quad Productions director Bruno Aveillan captures the magic and essence of a voyage for Louis Vuitton via Ogilvy & Mather, Paris. VIEW THE SPOT  A couple of spots for the IKEA Sale from 303 Perth. PLAY THE 'HEARING TEST' SPOT PLAY THE 'SIGHT TEST' SPOT  Unlimited ANZ transactions has been with ANZ for a few years now and was ready for a re-vamp. With this in mind M&C Saatchi, Melbourne came up with an idea that aimed to make unlimited transactions exciting and appealing to a younger target market. With client backing all the way they went on the hunt for the best music video directors in Australia. The result was an ad that demonstrated a heap of product, in a heap of different environments but was still visually entertaining. VIEW THE SPOT LOVE IS IN THE AIR Saatchi & Saatchi New Zealand has put to air a spot promoting TV2's affect on its loyal audience, shot by Darryl Ward via Curious Film. VIEW THE SPOT  Lowe Roche, Torontoâs latest integrated campaign for Mackenzie Investments features The Denialers - fictional characters with overzealous spending habits. They are the family that has everything, literally, except a financial plan for their future. The campaign consists of four web films, online banner ads, teaser videos and national print ads that direct to the new website http://www.burnrate.ca VIEW THE 'BRETT DENIALER' SPOT VIEW THE 'PENNY DENIALER' SPOT VIEW THE 'SIMON DENIALER' SPOT VIEW THE 'DEVON AND AMANDA DENIALER' SPOT VIEW THE WEBSITE GUEST JUDGE: TED ROYER, ECD, DROGA5, NEW YORK Ted Royer is executive creative director/partner of Droga5, New York, which has just won Creativity Agency of the Year. Ted's 14 year advertising career has taken him around the world, most notably to Singapore (where his work helped Saatchi & Saatchi, Singapore become International Agency of the Year), Argentina (where he helped Ogilvy win more awards than it ever had in South America), and Australia. In his first year in the business, Ted won more One Show Pencils than any other rookie creative, and since then he has won over 50 major awards, including Pencils, Cannes Lions and Clios for clients such as HP, Unilever, Nike, and ESPN. Ted has been on the worldwide creative boards of both Ogilvy & Mather and Publicis Groupe as an Executive Creative Director and Regional Creative Director. He was the youngest member in the history of Ogilvy's council. Ted's work has been featured in numerous American TVshows and his spots for ESPN SportsCenter are now a Harvard Business School case study. Currently Ted is a partner at Droga5 in New York City, overseeing the agency's creative output. BEST TV Here I go, picking a "best of" for the week. Some pieces in the "best of" were nice, others, horribly irresponsible. I won't go on about ad formulas or awards or whatever. You've heard it all before. It's just that, this job is tougher than we let on. All the work I didn't mention took loads of effort. We make fun of this job all the time. But to be really good is really tough. It takes talent and drive and passion. So before you bleed all over a piece of blank paper for some client who's asked you to be a total whore, or before you get on your knees to win a statue, just ask yourselves, as you drink your coffee and pour over ad sites like this one, the same question I ask myself every fucking day when I come into work: What do you get out of bed for? Here's the stuff i liked: Allan Gray Investments: the direction could be subtler. I recently took my nephew to school: kids are much more insidious than the overt assholes in this spot. And some subtle touches would have possibly resonated more. But for an investment ad? It's pretty cool. I like it. The little girls face at the end is pretty rich. Good performances out of kids. And a very sweet reminder to think long term in life. Stuffit Deluxe: Yep. Simple. Product Benefit. Nice. BEST PRINT Tesco Lotus made me laugh. BEST OUTDOOR The WWI Omaka Musuem piece was really sweet and interesting. I'm a huge history buff, and knowing the whole story behind it was lovely. Would the audience know it as well? I don't know, but the intention was good, or as my friend Dave Bowman once said, "the idea OF the idea was good." I would also very much like to visit this museum. THIS BOOKMARK CAN SAVE LIVES Every year, more than half of the total drowning victims in South Africa are children. This is mostly due to adult negligence and often occurs while parents are either reading or sleeping on the beach. DDB South Africa developed a bookmark that served as a simple, yet powerful reminder for parents to keep checking on their kids while they are reading. These were handed out at beaches and at public swimming pool areas. VIEW THE IDEA SUPPORTING WOMEN'S REFUGE BWM Sydney were asked to come up with a fund raising piece that would increase awareness of The Womenâs Refuge and its work, while encouraging people to donate money. VIEW THE CONCEPT A LONGER LASTING VALENTINE'S DAY Lowe Rocheâs latest integrated campaign for Mackenzie Investments features The Denialers - fictional characters with overzealous spending habits. They are the family that has everything, literally, except a financial plan for their future. The campaign consists of four web films, online banner ads, teaser videos and national print ads that direct to the new website http://www.burnrate.ca. VIEW THE AD DO I SOUND DIFFERENT TO YOU?SCOPE, formally the Spastic Society of Victoria, Australia, constantly strives to help the general public look beyond the disability of others and see the person. A radio spot via Leo Burnett, Melbourne. PLAY THE SPOT VB BEER PROMOTES THE 'WARNIE' DOLLA series of radio ads for VB beer honoring the greatest bowler ever - Shane Warne or "Warnie" as cricket mad fans around the world call him. PLAY THE CAMPAGN Radio campaign from Life Lounge Melbourne to create awareness about the horrible consequences of Ice abuse. PLAY THE CAMPAIGN PENGUIN BOOKS: THE JOY OF READING The campaign began late in 2007 and is directed primarily at readers who have lapsed in their reading habits. Research has shown that a busy lifestyle often forces people to make serious compromises on what they choose to read. Books tend to get pushed to the bottom of the list. The campaign was created by the Y&R Asia regional team based in Singapore for their Penguin client based in Malaysia. It reminds people of the sheer joy of reading books, particularly fiction, and encourage them to pick up a book again. The campaign appeared in several forms â as regular print ads, as posters in-store and on the streets and as actual printed book pages inserted into magazines. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD ANY HAIRSTYLE YOU WANT AT JUICE To advertise the wide variety of hairstyling options available at Juice Salon, a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down, it resulted in showcasing of a different hairstyle. VIEW THE IDEA  Pantene is a historical brand in hair care products. Grey Milano says Panteene's mission is to make women, every day, undisputed protagonists of the scene thanks to their spectacular hair. VIEW THE AD  Newton's Laws are suspended in CaviarLA director Thorsten Herken's 30-second exercise in levity, âGravity,â for Mey lingerie company, airing exclusively in Germany out of Jung v. Matt, Hamburg. VIEW THE SPOT  WhybinTBWA Melbourne has brought to life a national campaign called âSmiling Dogsâ for PEDIGREE Meaty Bites, promoting a new dental kibble for dogs called Dental Protection. The campaign highlights the high incidence of dental problems in dogs over the age of three (80%), offering PEDIGREE Meaty Bites with Dental Protection as an easy meal solution that is also good for the dogâs teeth. VIEW THE SPOT PEDIGREE DOG ADOPTION DRIVE PEDIGREE® Food for Dogs believes every dog deserves a loving home. As a result, to help shine a spotlight on the plight of homeless dogs, the brand has launched its fourth annual PEDIGREE® Adoption Drive, a multi-million dollar, cause-related awareness and fundraising campaign that rallies dog lovers to help the four million homeless dogs that wind up in shelters and breed rescue organizations throughout the United States. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE TIMES SQUARE AMBIENT VIEW THE TIMES SQUARE AMBIENT VIEW THE TIMES SQUARE AMBIENT  There is an opinion that if you can't do anything properly, and you can't find a job, you can always became a security man. Walk The Line Warsaw were asked to change this bad perception of security workers. VIEW THE AD  Tribal DDB Dallas has created a campaign to raise awareness of the harmful effects of tobacco. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD CARRIER PIGEONS FOR WW1 HERITAGE CENTRE The Omaka Aviation Heritage Centre has been described internationally as the worldâs best World War 1 aviation museum. Conceived by director Peter Jackson and created by his Lord of the Rings special effects team, Weta Workshop, the ultra-real exhibition literally transports you back to the battlefields of WW1. Due to its somewhat remote location, however, it has poor awareness in New Zealand. To coincide with Omakaâs one-year anniversary, Clemenger BBDO wanted everyone in Wellington to realise that the most authentic WW1 aviation experience on earth was right on their doorstep. They created a campaign that was in itself an authentic World War 1 experience. In this era of new technologies and new media, their solution was low-tech: send the message out using carrier pigeons. To achieve this they employed the Wellington Racing Pigeon Association and 289 pigeons to transport an entire billboard skin from Omaka in the South Island of New Zealand across the notorious wild Cook Straight to Wellington, New Zealandâs Capital city in the North Island. VIEW THE IDEA OVER THE TOP BLOCKBUSTER FOR UNDER ARMOUR Under Armour enlisting Venice based Backyard director Ericson Core to shoot their latest blockbuster. "The spot was conceived and produced in true partnership with Under Armour, which doesn't have an outside ad agency," says Core. "We sat down last fall to begin brainstorming how the spot should look and feel.â The Backyard team orchestrated the many talents involved from the amazing visual effects of Asylum, the music of Machine Head and sound designer Rob Sephton, to the editorial talents of Igor Kovalik from Beast. âTalent wrangling became a job into itself, but we were fortunate to work side by side with the Under Armour staff to help manage and coordinate the scheduling of all the incredible athletes,â adds Backyard Executive Producer, Peter Steinzeig. World-class athletes appearing in the commercial include Eric âBig Eâ Ogbogu, the captain of Team Under Armour, Carl Edwards (NASCAR), Vernon Davis (San Francisco 49ers), Kimmie Meisner (U.S. Figure Skater), Cat Osterman (USA Softball), Ray Lewis (Baltimore Ravens), Bob Sanders (Indianapolis Colts), Jeff Samardzija (Tennessee Smokies â Chicago Cubs Double A Affiliate), Hunter Mahan (PGA Golf), Alfonso Soriano (Chicago Cubs), Lindsay Jacobellis (U.S. Snowboarder) and Garret Atkins (Colorado Rockies). VIEW THE SPOT  Great Guns new satellite company, Bang, had its hands full with Ann Summersâ latest commercial for Valentineâs Day. The spot was directed by Paul Shearer the Global Executive Creative Director at Nitro London. Casting the three gorgeous models with dream torsos was intense. Exhausted after multiple castings to find three perfect women Bang MD and executive producer Jeremy McWilliams said, âIt was long and hard but worth the effort.â The three eager male artistes were much easier to find. "There was no shortage of offers to help on the shoot day especially in the costume department. That was puzzling because the entire wardrobe could have fitted into one shoe box", admitted McWilliams. "Shot by Ben Davis over two freezing days, the offers to hold the bathrobes for the gals were bountiful. Some members of the crew even resorted to bringing an extra coat, just in case the girls got really cold." VIEW THE SPOT  Young & Rubicam Argentina has put to air a bizarre spot for Fashion TV that is sure to appeal to lovers of fashion models and farm animals. VIEW THE SPOT WALK AND TALK IN THE FAST LANE Grey Worldwide, Dubai has aired a new spot for Nokia that shows life gets more prosperous in the Emirates for Nokia users. VIEW THE SPOT THE CROWD VERSUS CANCER The Versus Cancer concert held once a year in Manchester features a collection of Manchester music icons coming together and playing each others tracks together. To promote the charity further than just the concert BJL Manchester used the idea that itâs not just the musicians coming together to fight cancer but itâs also the crowd and anyone else who wanted to show their support. They created a pin badge and online list that allowed people to come together and âLine Upâ shoulder to shoulder, once registered on the site you received a unique number that you wrote on to your badge. VIEW THE SITE MAKE SOME NOISE When you become a member of Amnesty International you lend your voice to those who canât be heard. Publicis Mojo Auckland took advantage of sites that had one billboard above another. VIEW THE BILLBOARD  Paws for a Cause is an annual appeal run by the West Australian branch of the RSPCA. The proposition was simply, 'the RSPCA needs money to continue their work'. VIEW THE SPOT FLIGHT PATH TO THE STAGE M&C Saatchi Auckland has created two print ad to promote Qantas Airlines sponsorship of the New Zealand Television Awards. VIEW THE SEATING PLAN AD VIEW THE CORK AD WHY YOU NEED HDI INSURANCE This microsite for the insurance company HDI - one of the biggest insurance companies in Germany - shows the user why he might need a good insurance company. VIEW DETAILS PEOPLE WORKING ABOVE The brief was to promote Air Canadaâs high frequency of flights between âRapidairâ destinations, namely Montréal, Ottawa and Toronto, in a non-traditional way, while reminding business travellers that Air Canada offers the most flights between these cities. VIEW THE AMBIENT  Tesco Lotus has fresh fish. Another print campaign from BBDO Bangkok. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Pershing builds luxury yachts. This print ad from AdmCom Bologna is part of the launch of the new brand campaign. VIEW THE AD PHONE GRENADE This ad from Impact BBDO Abu Dhabi draws attention to the damage old mobile phones can do. VIEW THE AD |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
