 |
Seen and noted
GUEST JUDGE: JULIAN WATT, ECD, NET#WORK BBDO, SOUTH AFRICA
GUEST JUDGE /BEST AD OF THE WEEK
SOUTH AFRICA
February 06, 2008 18:55 (Edited: February 17, 2023 05:19)
 Julian Watt is executive creative director of Net#work BBDO South Africa, host to 2010 Soccer World Cup. He's not that keen on clogging the world with more ads, so he tries to create stuff that actually does something more than just 'advertise'."If all we needed to do was advertise, we'd simply make more ads. Surely there's more value our clients can add?" Some of these things included last year's Cannes Grand Prix, the Nedbank Solar paneled billboard that powered a kitchen to feed a school of 1100 daily. Another was a nifty piece of software called JOBSAVER, that created the impression that you're hard at work, when actually you're catching ZZZs at your desk. He regards both as vital to human survival. BEST TV You never heard me say this, but I'm gonna have to go with the Cokespot as top. It's simple and charming. Nicely crafted with the scale and heart we'd expect from Coke. The return to core values of good triumphing over evil warms my cold cynical heart. Fedexis a blast. It's that absurd take on daily office life pulled off with whack style. While you may say that it's more of a similar formula, it's got the entertainment nailed. Bang on. One last question before I move on: How much money does Pepsihave to throw at J.T. in order to throw him around like that? I'm guessing A LOT. Also a great spot. Entertaining. Very watchable and super hard working. Pity it's not Celine Dion being chucked around. BEST PRINT Nothing much jumps out. Feels like more of the same, categories and formulas. Of the lot, I like the Volkswagen honesty and simplicity. It's the only ad that actually made me look and think a bit. The Amnesty International ad has a nice idea, but I felt the craft let it down. I also think that a landmine ad needs to be pretty spectacular to expect awards recognition. BEST OUTDOOR I really dig the gum by numbersidea. Kinda icky, but something that should actually work. It's great to stick gum on someone's ad. I suppose the underwater camera ad makes its point in a clever way, yet feels wrong to stick outdoor in the middle of the tide.  The Ford Focus is a beautifully tuned car. A spot from O&M London and directed by MJZ's Noam Murro. VIEW THE SPOT  Fevikwik sticks before your tears have dried as shown in this campaign from O&M Mumbai. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD REAL NEWS IN THE MAIL & GUARDIAN TBWA Hunt Lascaris was briefed to create a campaign that communicates the news values of the Mail & Guardian newspaper and reaffirm its position as South Africaâs leading source of serious news, investigative journalism and high-level analysis. It is, basically, the paper of the intelligentsia. "So rather than doing a very serious campaign about what the paper stands for, we decided to do an amusing copy-driven campaign about what the paper does not stand for. Like many other countries, SAâs mediascape has no shortage of publications brimming with frivolous, banal, infinitely inconsequential celebrity news. The M&G is different. We wonât cover Britney Spears â except in the most unusual, and sober, circumstances," said creative director Nicholas Hulley. VIEW THE FIRST AD VIEW THE SECOND AD BLEND IN WITH JEEP'S CAMOUFLAGE RANGE DDB South Africa developed a campaign that shows the extreme advantages of effective disguise in the wild. The ads show some fantastic shots of animals in their natural habitats and are so close up that one would assume they were taken with a long lens camera. Not so thanks to Jeepâs camouflage range that blends in with the natural environment. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD SAY EVERYTHING YOU WANT TO SAY The objective of this campaign from BBDO Guerrero Ortega Manila is to show the advantage of unlimited talk time offered by Bayan Wireless Landline. The idea for the campaign is, say everything you want to say. VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER  Stephen King novels play with one's mind. They make one anxious, jumpy and on edge. For the launch of his new novel, RazorJunior, Sydney demonstrated this by showing the creepy bugger lurking in a reader's head. VIEW THE AD WHEN YOU LOSE A LEG YOU DON'T JUST LOSE A LEG Publicis Mojo Auckland wanted to show that when a child looses a limb to Land mines, they just donât loose a limb. They loose a whole lot of life experiences that they will now never have. The agency researched a list of things an amputee would miss out on. These were then crafted into a leg on an actual landmine victim. VIEW THE AD  There are 1,440 minutes in a day which means there are 1,440 opportunities to enjoy Lite White. BMF, Sydney brings this simple idea to life in an engaging piece of film that feels very different for a milk ad. VIEW THE SPOT  This campaign via Three Drunk Monkeys, Sydney introduces a new positioning; Unwired. Too Easy. The positioning reflects Unwiredâs simple process versus its competitors. With Unwired customers can just buy the box, plug it in, sign up and they are away. If they donât want a contract they donât have to and with pre-paid they can pay when they want to. VIEW THE SPOT DON'T GET BURNT BY AN OLD FLAME DDB New Zealand has put to air a new spot for Lotto called 'Old Flame', shot in Argentina and directed by Adam Stevens via Robber's Dog. VIEW THE SPOT  Pancake Day is a celebrated day in the UK. Publicis London created this tactical for Wonderbra, to be used in national press and online. VIEW THE AD BUD LIGHT GIVES YOU THE ABILITY TO FLY As well as the ability to breathe fire Stacy Wall from Epoch Films demonstrates that Bud Light can give you the ability to fly. Another Super Bowl commercial from DDB Chicago. VIEW THE SPOT SCARY THINGS HAPPEN IN THE DARK Due to all the power failures every one needs an ER Lamp that turns on when the lights go off. Who knows what could happen in the dark as DDB South Africa show us. VIEW THE SPOT  Another Super Bowl spot from Bud Light and DDB Chicago. This one, directed by Matthijis Van Heijningen, sees invention attempt to get four cavemen to the party. VIEW THE SPOT  Biscuit Filmworks' Noam Murro remakes the classic Godfather scene in this Super Bowl spot for Audi and Venables Bell. VIEW THE SPOT  Who needs FedEx when you have smart thinking like this. Super Bowl spot directed by Tom Kuntz for BBDO New York. VIEW THE SPOT  Sleep out and get in first for the Harvey Nichols Sale via this campaign from DDB London. VIEW THE AD AND CAMPAIGN  Baby Trading is E*Trade's contribution to the Super Bowl via Grey New York. Credits not supplied, but BestAds will update this as soon as we have them. VIEW THE SPOT  One of several Bud Light spots from DDB Chicago to feature during the Super Bowl coverage. VIEW THE SPOT  The lovable loser Charlie Brown finally wins in this Super Bowl commercial shot by Nicolai Fuglsig for Wieden + Kennedy Portland. VIEW THE SPOT STREETWEAR FROM FENCHURCH McCann Amsterdam wanted to create work which is true to Fenchurchâs skate roots while widening its appealing to a critical fashion audience. VIEW THE FIRST POSTER VIEW THE SECOND POSTER  To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive âpaint by numbersâ- style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs. VIEW THE POSTERS VIEW THE POSTERS VIEW THE POSTERS YOU RISK GETTING BREAST CANCER IF... Saatchi & Saatchi Malaysia continue their award-winning Breast Cancer work with this new long copy poster. VIEW THE POSTER  New Wonderbra work from Publicis Conseil, Paris. VIEW THE PLAYGROUND AD VIEW THE SUPERMARKET AD VIEW THE PARK AD LISTEN UP BOYS - THE RULES OF THE GAME FOR VALENTINE'S DAY Valentineâs Day is the one day of the year when girls dream of romance and guys scratch their heads in bewilderment. Ideaworks New Zealand has launched a microsite for Bendon Lingerie designed to educate men on the ârules of the gameâ for gift giving on Valentineâs Day. VIEW DETAILS  Clearway Minnesota's anti-smoking message continues in this trailer directed by Hungry Man's Allen Coulter. VIEW THE SPOT  Goodby Silverstein & Partners, San Francisco will be airing a series of spots promoting Comcast HD during the Superbowl on Sunday, which promise 'More, More, More'. VIEW THE 'DINNER' SPOT VIEW THE 'KITCHEN' SPOT VIEW THE 'PARTY' SPOT JUSTIN TIMBERLAKE GETS SUCKED IN BY PEPSI Justin Timberlake stars in this Pepsi blockbuster airing this Sunday during the Superbowl, from BBDO New York. VIEW THE SPOT iPOD BABY A Motherâs Legacy is a book that has been written to capture the stories and messages left behind by mothers dying of HIV/AIDS. TBWAHuntLascaris' brief was to promote the book and find a unique way of launching it. Art director Justin White said: "The key insight for our promotion is that in the South African culture, mothers often carry their young children wrapped in a blanket around their backs. We piggyback on one of the worldâs most innovative and self-promoting gadgets - the Apple iPod." VIEW THE CONCEPT DETAILS  Nodding off during the Superbowl? You'll be head banging in no time after a hit of Pepsi Max. A new spot via BBDO New York, to be screened Sunday night during the Superbowl, directed by Paul Middleditch via White Label. VIEW THE SPOT STREET KIDS WITH BALLS Wieden + Kennedy, Amsterdam has created a viral spot to promote EA's new FIFA Street Game 3, directed by Jeroen Mol via Dr. Film, Amsterdam. VIEW THE SPOT  Y&R Paris has created an animated spot for Radio Nova, directed by James Wignall via London animation company Sherbet. VIEW THE SPOT NO EXCUSES FROM PIZZA HUT BBDO Guerrero Ortega Manila continue their 'Hate Late' campaign for Pizza Hut. "Punctuality is a subject where people often say one thing and mean another. Especially in our local culture. So this campaign points that out while reminding us that Pizza Hut can deliver on time." says BBDO Guerrero Ortega ECD David Guerrero. VIEW THE 'JUST PARKING' AD VIEW THE 'NINE O'CLOCK SHARP' AD VIEW THE 'STUCK IN TRAFFIC' AD POSTBOX AMBIENT To advertise the benefits of a Bosch EAZEO CCTV Security System we actively demonstrated the disadvantages of not having one. Polaroid photos were taken outside homes and businesses and a sticker was placed on the back before dropping them in their respective mailboxes. After shuddering, customers could phone the advertised number for installations in their area. VIEW THE CONCEPT FIND EVEN THE SMALLEST EVENT Melbourne is famous for its lane ways. Lots of restaurants and venues are hidden from the main entertainment areas. By highlighting this using strategically placed miniature venues, it reminded people that some of the best kept secrets can be found on the citysearch website. VIEW THE AMBIENT PANTENE BACKS MILANO FASHION WEEK This campaigns communicates the partnership between Pantene, one of the leading brand in the hair styling feld, and Milano Fashion Week 2008. VIEW THE AD RAV4 HAS SERIOUS OUTDOOR FUNANZ ACCOMODATES MIGRANTS TO AUSTRALIA The brief to M&C Saatchi, Melbourne was to encourage people migrating to Australia to open a bank account with ANZ before they left their country of origin. Because these people could be arriving from anywhere in the world, online was the only feasible way of reaching them. First and foremost, they figured that anyone arriving in Australia would need a place to live. But securing accommodation can be almost impossible without an Australian bank account. So, through a series of dummy listings on realestate.com.au - Australia's most popular real estate site - they proposed some "alternative" accommodation options. Absurd in nature, these listings provided the motivation to open an account. And through geo-targetting, they were only visible to people viewing the website from outside Australia. VIEW THE SITE FORD GETS TOUGH ON METROSEXUALS Tool of North America director Erich Joiner keeps Ford F-Series Trucks manly in two new 2-minute web films, "Fancy Coffee Infraction" and "Manicure Violation In Progress," out of JWT Detroit. VIEW THE WEB FILMS « First « Previous Next » Last » 6 of 7 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
