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Seen and noted
SEXY CAMERA SHOW PROMOTED IN MEN'S TOILETS Guerrilla execution to promote the new show on FX channel about Sexy Camera, where the actresses are a real porn star. The target audience is men only.. VIEW THE IDEA  Publicis In The West also has a spot for the Tap Project that uses Seattle's heavy rainfall to highlight water shortages. VIEW THE SPOT  The Tap Project gathers momentum around the US. Here is the TBWAChiatDay Los Angeles spot. VIEW THE SPOT SEE THE WORLD THROUGH SOMEONE ELSE'S EYES Johannes Leonardo is launching the worldâs first Pangea Day with a film called âThe Tank Driverâ. The film, which offers another perspective on the tragic events of Tiananmen Square, debuted at last weekâs TED conference â an illustrious collection of the worldâs best thinkers and doers. Pangea Day is a world peace initiative with the purpose of inspiring world peace through film. On May 10, 2008 the first ever Pangea Day will take place. Sites in Cairo, Dharam¬sala, Kigali, London, New York City, Ramallah, Rio de Janeiro, and Tel Aviv will be video conferenced live to produce a 4-hour program of powerful films, visionary speakers, and uplifting music. The program will be broadcast live to the world through the Internet, television, digital cinemas, and mobile phones. Pangea Day, a TED world peace initiative, was founded by visionary documentary filmmaker, Jehane Noujaim (âControl Roomâ) in the hope of creating understand¬ing around the world through film. VIEW THE SPOT  New Altoids campaign from Energy BBDO Chicago and MJZ's Tom Kuntz. VIEW THE 'PROMOTION' SPOT VIEW THE 'PRINTER' SPOT VIEW THE 'INVENTION' SPOT  Honda's new spot from Villarrosas Spain is a trip for the senses. A visual experience where the most important is not what we see, but how we choose to see it... this is the story that Nacho Gayán tells in this spot for the Honda Civic. VIEW THE SPOT BROKEBAKKIE MOUNTAIN Two South African men lament over what exactly the new Rib Burger from Steers is made from. VIEW THE SPOT SCHOLL SANDALS FOR GRIP AND SAFETY The grip and comfort of Scholl is illustrated in this campaign from Lowe Bangkok VIEW THE 'MOUNTAIN' AD VIEW THE 'MAN HOLE' AD VIEW THE 'SEA' AD  No Stains means no stories. New work from Saatchi & Saatchi Mumbai. VIEW THE 'LIPS' AD VIEW THE 'MUD' AD VIEW THE 'WINE' AD  Lowe Bangkok has a new print campaign that shows the difference donating your eyes can make. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD IF THEY CAN'T SEE YOU THEY CAN'T HURT YOU A campaign for Pepper Spray from Lowe Bangkok VIEW THE 'TOILET' AD VIEW THE 'ROAD' AD VIEW THE 'PARKING' AD  This is a story from Arnold that begins with shy glances. Then a hesitant introduction. Then courtship. And finally, a commitment. Itâs like any great love story, only itâs for Volvo. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Forget giving clothes as presents, as we all know, kids just want to play with toys. VIEW THE 'TENT' AD VIEW THE 'POLICE' AD  Since 1973 The Bessies Awards have recognized the best in Canadian television advertising. Each year the Bessies jury is given the arduous task of separating the good tv from the bad, awarding only the best ideas and effectively killing the rest. It is this analogy that Toronto agency john st. has brought to life through a viral and print campaign to help promote the 2008 edition of the awards. In one viral an animated Bunny singing a candy jingle gets gunned down and slumps to the ground. And in another famous genre for bad ads a TV shaving guy takes it between the eyes spraying blood all over his beautiful female sidekick. VIEW THE 'FLUFFY' SPOT VIEW THE 'SHAVE' SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD  There is a very delicate balance of flora and fauna in nature that needs to be maintained for a healthy environment. O&M Mumbai has tried to show that when you nurture one the other is taken care of automatically. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD HU JIA RISES TO THE OLYMPIC CHALLENGESEXUAL ABUSE HAS A HOLD ON YOU FOREVER The consequences and stigma of sexual abuse stay with you until the grave. A powerful message from Red Rabbit Hamburg and directed by The Vikings. VIEW THE SPOT  This spot from Leo Burnett London encourages people to brush up on their maths. It was shot purely in camera, with no tricks involved, by Moon's Mike Stephenson. VIEW THE SPOT HAVE A GIRLY MOMENT With a bright pink wrapper and an exceptionally sweet mix of marshmallow and gooey caramel wrapped in chocolate, Cadbury Pinky is an unashamedly girly treat. This was a fun shoot for DDB New Zealand...well it was until Alex called Effron a bitch and they had a catfight with their handbags. Reow. VIEW THE 'THROW' SPOT VIEW THE 'SAME SHIRT' SPOT VIEW THE 'BUM' SPOT VIEW THE 'BATHROOM' SPOT  Cossette Toronto wanted to remind people that Pizza Pops are loaded with pizza stuff. Director Jonty Toosey commented: "The brief was to create videos made by teenagers in search of a cheap thrill. The satisfying thing is that it looks so simple no one would ever suspect that a shed load of thinking and calculating went into them. Actually, it was a bloody nightmare to make it all real, but together we achieved it and thatâs all that matters." VIEW THE SPOT  Vespa is sometimes dismissed as a âpseudo bikeâ given its scooter status. But rather than run away from its lack of traditional bike credentials Vespa Canada and Dentsu Canada chose to embrace them. After all, the Vespa scooter may not be able to fly gorges or jump parked cars but if youâre looking for an icon of love and beauty, you need look no further than Vespa. Said Gary Thomas, Creative Director, Crush: "Crush opted for the iconic 50's style animation and surreal setting which fit perfectly with the Walter Mitty imaginary dare devil storyline we were going for. The piece was shot and directed by Crushâs Sean Cochrane. The jump was a digital double, done in CG, and the piece was put together in Inferno at Crush. The biggest challenge was finding the stunt man with the right mix of cool and "Kramer". The team finally settled on Gaspar, who has since become face of Vespa in Canada. For Crush, this project was a great opportunity as it gave us a chance to complete the entire project from shoot to finish in addition to giving the animators a chance to do some digital double work which we had been eager to do." VIEW THE SPOT CASINI CLOTHING FOR EVERY IMPORTANT PERSON A 30â spot to create awareness of Casini, a new range of genuine Italian clothing and footwear exclusive to Skipper Bar. The radio commercial from TBWA Hunt Lascaris Johannesburg was tactically flighted in conjunction with the ANCâs National Lekgotla. PLAY THE SPOT YELLOW PAGES COLOURS Look up everything on Yellow Pages and burn yellow into the minds of the consumer. New print work from Grey Worldwide, Dubai. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FIRST OUTDOOR POSTER VIEW THE SECOND OUTDOOR POSTER VIEW THE THIRD OUTDOOR POSTER  Zig Toronto has a new spot for The Canadian Real Estate Association that shows what lengths you could go to to sell your house. VIEW THE SPOT  Young & Rubicam in France is behind this nicely illustrated campaign for French Radio FM. VIEW THE 'CUBA' AD VIEW THE 'FOLK' AD VIEW THE 'FUNK' AD VIEW THE 'GENERIQUE' AD VIEW THE 'INDE' AD VIEW THE 'JAMES BROWN' AD VIEW THE 'JAZZ' AD VIEW THE 'RAP' AD VIEW THE 'SKA' AD VIEW THE 'BLUES' AD GUEST JUDGE: ROGER BALDACCI, ECD, ARNOLD, BOSTON This week's guest judge is Roger Baldacci, EVP, Executive Creative Director at Arnold, Boston. Roger is a Creative Director on all of ESPNâs interactive business including fantasy football, fantasy baseball and ESPN360.com. While Roger manages teams of creatives, he also serves as a senior writer who works on several of Arnoldâs accounts.Prior to joining Arnold Roger worked at Fallon in Minneapolis. At Fallon, Roger worked on many high-profile national brands including BMW, Miller Lite, Nikon, Starbucks and International trucks. A Boston native, Roger began his career working at several New England agencies. Roger has devoted much of his career to working on youth-oriented brands. At Arnold, Roger ran the âtruthâ anti smoking campaign for three years and has written some of truthâs more iconic spots such as the Emmy-winning âShards Oâ Glassâ Super Bowl spot and âSinging Cowboy.â Roger has also worked on VW, Timberland, and TAG body spray. Roger is the most awarded creative at Arnold. His shelf is full of Communication Arts, One Show pencils, Cannes lions, Clios, MPA Kelly Awards, New York Art Directors Club, British Design & Art Direction, Radio Mercury awards, London International as well as several goofy props from past commercial shoots. BEST TV My favorite spot was the Awareness Testbecause it was such a simple idea, very well executed and built upon a smart insight. I was patting myself on the back for correctly getting the number of passes right when I too missed the 'moon-walking' bear. A close second for me was Damn Boots because it was damn good. I loved the song. I loved the intertwined consequences, loved the directing. I would watch this over and over again if I weren't too cheap to pay the $5 bucks to download it to my computer. BEST PRINT I loved the The Aeroshow print ad for the Futaba airplane radio controller. Again, simple idea - well executed. My second favorite was the Atariad. But I wondered why the pixilated football wasn't in color. Did they not have color back in 1972? The other ads were just plain loopy. Crystal makes stains 'fragile', how about removing them? Sundek - Let's storm the beaches to oust the well-entrenched Diesel campaign. Telling kids to run from candy for Fila? That's like telling me to run from an open bar. Olympustelling us to 'capture every mood' with a blurry picture? My mood: vexed. BEST OUTDOOR I loved the Army 'bored' outdoor. Very simple. Very smart. It was hard to find a second in this category. If the Army outdoor made me join the army and someone put a gun to my head, I would say Cinderella for glow paint. A great idea to introduce the product, but flawed when you consider reality. I can see myself saying, "Let's just turn on the light to 'glow up' the next page honey. We gotta wait about ten seconds. Ok good. Now turn off the light and let's continue with this riveting tale about how women can only find true happiness and self-worth by marrying an attractive rich man." I wanted to like American Psycho because it is certainly rooted in a true insight, but, c'mon, it's just too easy.  JWT Sydney and celebrated director Paul Middleditch have teamed up for the latest Olympus TVC. Filmed in the rugged Blue Mountains in New South Wales, Australia, the TVC sees the Olympus 1030SW take a major tumble and survive, tougher than ever! VIEW THE SPOT  JWT Sydney has created a brand campaign for Olympus to highlight the benefits of its range, for both the professional and amateur photographer. VIEW THE 'MICKEY' AD VIEW THE 'DINKA' AD VIEW THE 'DECLAN' AD  Brand campaign from BBH London and Nice Shirt Films to tie in with Vodafone's sponsorship of the F1. VIEW THE SPOT REAL LIFE SPORT FROM ATARI New Brand campaign for Atari New Zealand by Republic. VIEW THE 'FOOTBALL' AD VIEW THE 'GOLF' AD VIEW THE 'TENNIS' AD  Plaza Films, Sydney director Allan Mooreâs most recent spot for the Whale & Dolphin Conservation Society, features a stylised giant whale appealing to the Whale Research Institute in downtown Tokyo, peacefully asking them to âPlease stop Whalingâ. Working within the confines of Japanese cultural protocol the spot targets Japanese kids as advocates for change in the whaling/fishing practices of Japan. Says Moore: âI wanted to utilise the stylised cuteness that appeals to the young Japanese, presenting whales with the kindness and intelligence that all marine mammals are renowned for.â VIEW THE SPOT PLUG INTO THE EARTH'S POWER EnbW is building the first geothermal power station in Germany's Baden-Württemberg, making the company a pioneer in this field. This idea, via agency Jung von Matt/Elbe, Hamburg, aims at making people aware of EnBW´s commitment. VIEW THE CONCEPT IKEA: LOVE WHERE YOU LIVE IKEA asked 303 to launch their new store in Perth and create a new positional line for their brand moving forwards. The solution was to produce a fully integrated campaign, based around the 'Love Where You Live' survey. We created a microsite to host the survey, contextualising the entire new store proposition within a typical suburban Perth house - home to the Woods family. Visitors were invited to complete the survey and then explore the house, engaging with the Woods on multiple levels - including integration externally on Facebook. The microsite received over 30,000 visitors who spent an average of 8.12 mins on the site. Almost 10,000 surveys were completed, generating a pool of data which informed the rest of the campaign. VIEW THE DETAILS AN ONLINE BREATH TEST? The idea is pretty simple â you never really know how bad your breath might be - and using Scope helps ensure that youâre never in an awkward situation when youâre in close proximity to others. VIEW THE SITE A GLOWING FAIRYTALE Ogilvy & Mather Mumbai used special paint to inform parents and kids about the new âglow-in-the-darkâ range of paints from Asian Paints. VIEW THE IDEA SUNDEK: MAKING BEACHWEAR HISTORY SINCE 1958 Riccardo Bagnoli photographs this Sundek Beachwear campaign for Callegari Berville Grey, Paris that shows the history of the client. VIEW THE 'SOLDIERS' AD VIEW THE 'WOMEN' AD  Print campaign announcing the WMF damasteel knifes. They are so sharp you can cut anything, anywhere. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Outsider's Jorn Threlfall lends his deft and delicate hand to this spot, in which contortionists form a "Human Car" to convey the forward-thinking vision of Ford and the sentiment that a car is just a car without the dreams and desires of the driver. VIEW THE SPOT « First « Previous Next » Last » 3 of 6 |
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