Seen and noted

This week's guest judge is Susan Credle, an Executive Vice President, Executive Creative Director and member of the Board of Directors of BBDO New York. Susan began her BBDO New York career in 1985 after graduating from the University of North Carolina at Chapel Hill. She was named junior copywriter in 1987 and copywriter in 1989. She was promoted to associate creative director and elected vice president in 1994 and senior vice president in 1996. In 1998, she was promoted to creative director and Executive Creative Director in 2005.
In this role, Susan is co-creative leader on AT&T and leads creative development on Bank of America, M&M's and other agency brands.
Since 1995, she has been a writer and creative director on M&M's. Under her direction, the ubiquitous M&M spokescandy advertising has become part of global pop culture and has won numerous awards. Over the years, Susan has created award-winning advertising for other Masterfoods' brands as well including Dove, Celebrations, Popables and M'Azing. In 2000, Susan was part of the creative effort to land and put Cingular Wireless on the map. In just four months, Cingular became a famous brand. She has since continued to take a creative lead on the business. When Cingular acquired AT&T Wireless in 2004, she helped turn a challenger brand into a leadership brand with creative work for the New Cingular. She has been an important creative contributor to other agency accounts including, Armstrong, FedEx, Pepsi and Visa. In recognition of her accomplishments, Susan was voted into the AAF Hall of Achievement this past year.

BEST TV
Singing by something that normally does not sing is not an original idea. Disagree? There are two in contention here this week. Which goes to show just because you've seen or heard it before doesn't mean the idea is not worth revisiting. Dog for Polodid it for me. The singing effects were ok. But the 'real' shivering of the pathetic pooch in contrast was what made the spot. While a fun single execution, it's based in a much bigger idea that next time doesn't have to include a non-singing singer. Cathy for Earth Hourcame in second place. The idea was solid, and with a slightly stronger execution, she might have been first.

BEST PRINT
The Weapons Against War visual is smart. The pen is mightier than the sword and it appears the bullet. But for some reason emotionally I wasn't moved enough to pick up a pen. My vote goes to Hitler(that's a sentence I never thought I'd pen). Ads that show the relevance of products in simple, memorable ways are classics. This campaign is timeless. I only wish the subject matter had been more modern. I would have been more interested in reading the highlighted material.

BEST OUTDOOR
Outdoor confuses me these days. It's more exciting than ever but many times I find myself squinting to read the copy. I still believe outdoor is a quick medium. It's a loud medium. I may not be 8 words or less religious but I do expect it to grab me fast. I respect the United Nations Voice Project for taking interactive to a static medium. But Tornuses the medium better. I assume people know what Sanctuary is. The copy explaining it was too small for me to read.