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Seen and noted
FARE EVASION KARMA Fare evasion results in the loss of millions of dollars for our public transport operators. Everyone knows it's the wrong thing to do, they just need to be reminded. VIEW THE SITE CRIMINALLY WRONG MITSUBISHI For Mitsubishi Blackbeltmonkey Germany produced the website www.soko-colt.de. The idea: At 0⬠down payment and 0% interest for the Mitshubishi Colt there must be something wrong - criminally wrong. VIEW DETAILS  Campbell-Ewald Los Angeles has created a series of 30 sec spots to promote Farmers HelpPoint, a unique service that goes to work immediately after a loss or accident to not only restore physically but emotionally as well. Says art director Chip Kettering: "Many thanks to Dante & Natalie, Rick & Graham & Peter at Final Cut, Rebecca & Dan and all the artists at Weta Digital, and Jimmy at Stimmung." VIEW THE 'DROWNED CIRCUS' SPOT VIEW THE 'RUSH HOUR' SPOT UNWRAP THE NEW FLEET South Africa's low cost airline, Kulula, has a fleet of new planes. This spot is from King James Cape Town. VIEW THE SPOT  Print campaign to promote Farmers HelpPoint, a unique service that goes to work immediately after a loss or accident to not only restore physically but emotionally as well. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD HIGHLY EFFECTIVE CAR RECOVERY SYSTEM Leo Burnett Colombia has created this nicely illustrated campaign for Lojack - a car recovery system. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Part of a Commercial Radio Australia campaign that demonstrates the strength of radio advertising and the internet. PLAY THE SPOT SWIM BETWEEN THE FLAGS Too many New Zealanders are dying on our beach. 5 people have died within 3 months from swimming outside of the flags. Ogilvy Auckland want to remind people of the dangers of not swimming between the flags. VIEW THE FIRST AD VIEW THE SECOND AD THE ADIDAS STREET OLYMPICSKULULA'S NEW FLEET OF PLANES Kulula, South Africa's first and favourite low cost airline, wanted to announce the arrival of their new fleet of planes. VIEW THE FIRST AD VIEW THE SECOND AD  To introduce Four'n Twenty's new range of "Gold label" pies to pie lovers all around Australia. VIEW THE 'UGG BOOTS' AD VIEW THE 'BEAN BAG' AD VIEW THE 'TOMATO SAUCE' AD I WON THIS AD SPACE IN A COMPETITION You can see animal welfare ads mile off. A sad looking animal and you already know what it's about. Consequently, you choose not to read it. You already know how it will make you feel. This ad draws you in with a story and leads you to read about pigs. VIEW THE POSTER  Brandworks International Toronto's campaign for Gibson's Finest Whiskey. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT AMNESTY: MAKE SOME NOISE Amnesty International is a worldwide movement of people who campaign for internationally recognized human rights. All over the world innocent people are having their basic human rights abused and no one hears about it. You have the freedom to stand up and make some noise for those who canât be heard. VIEW THE SPOT  Del Campo Nazca Saatchi & Saatchi Argentina give people a good reason to look after your clothes with Ariel. VIEW THE SPOT  Dressed alike in familiar black suits with black ties and dark sunglasses, confused characters from Reservoir Dogs, The Blues Brothers and Men In Black argue about which movie they are in while waving guns at each other, in this spot for BigPond via BWM Sydney. VIEW THE SPOT GUEST JUDGE: DAVID GUERRERO, CCO, BBDO GUERRERO ORTEGA, MANILA
GUEST JUDGE /BEST AD OF THE WEEK
March 05, 2008 17:28 (Edited: February 17, 2023 05:19)
 After being bitten by a snake in Thailand, David Guerrero watched hours of televised sport to survive. He did so, but at the same time disastrously rekindled his love for English football. Fortunately he has been distracted by the task of founding his Manila-based agency and putting it in the top 10 of the region's creative league table in 'The Work' annual. He has also been named one of Asia's top 10 creatives by trade magazine Campaign Brief Asia. The same publication has named BBDO Guerrero Ortega Philippines Agency of the Year in 2006 and 2007. Last year he added gongs at Cannes, One Show and in-book entries at D&AD to an existing tally of Golds and a Grand Prix at global shows. He has headed a number of juries including AdFest, Melbourne and Cannes, the first from South East Asia to do so.BEST TV Although the message is a jingoistic bit of nonsense, there's no denying the power of White for the BBC. And despite a couple of other strong, if arguably derivative, contenders this one gets my vote. BEST PRINT American Psychois strong and simple. And it gets cleverer if you know the story and understand why it's a shirt and tie. However the Defenderad has a gloriously British sense of futility. Which, as far as I'm concerned, pretty much nails the brand. What a pointless product. Can I have one please? BEST OUTDOOR Either one of the print executions would make strong posters. While ironically, the Coastguard poster works a bit more slowly and would make a good press ad. Nice idea, nonetheless.  DDB London has created a story of a small and nervous dog who feels so confident when he rides in the VW Polo that he sings his little heart out. Says Dylan Harrison: "The idea came from that feeling you get when youâre in the shower. Youâre relaxed, you donât have a care in the world and, regardless of your ability, you can feel free to belt out any song that comes to mind. This is how it feels to drive around in the safety of the Polo." Adds Feargal Ballance: "After the idea, the next challenge was finding the right track. When we eventually stumbled across âIâm a manâ by the Spencer Davis Group which we liked it instantly. Firstly itâs a blokeâs song - itâs manly, proud and coming from the mouth of a dog could be very funny. Next we needed someone to sing our song. We found a wonderful singer in Charlie Winston who has a fantastic voice, characterful and actually sounded like it was coming from our dog. "The talented Mr. Noam Murro brought the entire thing to life. And even though we were working with animals Biscuit made it feel like the easiest shoot in the world. It was shot in San Pedro, Los Angeles over a relaxing 3 days." VIEW THE SPOT THE BEST NEW BOTTLE IN THE WORLD? Probably the best new bottle in the world. To announce the new bottles of Carlsberg, posters were created using about 500 new bottles that form the Carlsberg logo. VIEW THE BILLBOARD  JWT New Delhi has devoloped a campaign for Empera collection of Timex watches for the Spring season. VIEW THE FIRST POSTER VIEW THE SECOND POSTER A new radio campaign via RazorJunior Sydney that takes the piss out of all those annoying colleagues we all have to deal with on a day to day basis to highlight the fact that Ricoh printers are the best workers you can get for your office. PLAY THE 'SEXUAL HARASSMENT' SPOT PLAY THE 'NICKNAME GUY' SPOT PLAY THE 'WATER COOLER GIRL' SPOT ONE THING LEADS TO ANOTHER AT BORDERS AJF Partnership, Melbourne has launched a new advertising and marketing campaign for their client Borders Asia Pacific. The new creative platform titled âOne thing leads to anotherâ captures and celebrates the way people shop in a Borders store. The campaign rolls out nationally in March through posters, print, press and catalogues. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIRAL SYMPHONY GOES ON TV AND CINEMA George Patterson Y&R, Melbourne has put to air a spot for Victoria Bitter, featuring members of the Melbourne Symphony Orchestra and Orchestra Victoria playing the VB tune with nothing but VB bottles. The spot was launched virally last year but was such a success it's now running on TV and cinema. VIEW THE SPOT  M&C Saatchi are promoting Australia Post's online Personalised Post service via bus stop posters. VIEW THE POSTERS  There's nothing worse than when flavours start to combine in the fridge. Using classic "Marie Claire" food photography this campaign presents stunning looking meals that aren't exactly what they seem. It's only on closer inspection that you understand why "Separate is Best". VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD AMERICAN PSYCHO ON TVNZ Saatchi & Saatchi Auckland wanted to create excitement about the premiere of the blockbuster thriller, American Psycho. VIEW THE AD  Hunter S. Thompson, Dwyane Wade, Sid Vicious, M.I.A., James Dean, Karen O, Common, Joan Jett and Billie Joe Armstrong star in this 20th century icons poster for Converse. VIEW THE POSTER A SLOW MOMENT OF SCHWEPPERVESCENSE Titled âBurstâ the campaign uses super-slow motion cameras to capture and bring to life Schweppes iconic branding, Schweppervescense - at 10,000 frames per second. Shot in Victoria, the campaign features stunning imagery of local surrounds including the Manchester Unity building, Little Collins Street and the Otway National Park. The result is a brave and bold departure from Cadbury Schweppesâ traditional advertising for its range of mixers, lemonade and mineral water. George Patterson Y&R CD Ben Coulson said: "It gets pretty interesting when a client asks you to bring to life 'the feeling of Schweppervescence'. It definitely wasn't going to be a traditional ad in any way." Director Garth Davis said: "This campaign is one of those rare gems. Itâs not very often in a commercial realm, you can be truly artistic⦠testament to the strength of the idea and the clientâs willingness to make something special (even if a little nervous!)." VIEW THE SPOT  Saatchi & Saatchi New York go crowd surfing in this spot for JC Penney directed by Rattling Stick's Ringan Ledwidge. VIEW THE SPOT THE POWER OF THE NIKON SB-800 SPEEDLIGHT Singapore's AdPlanet Group promotes Nikon's new SB-800 Speedlight in this campaign. VIEW THE 'BEACH' AD VIEW THE 'FARM' AD VIEW THE 'VILLAGE' AD HELP JUST HAPPENS In this Colenso BBDO Auckland spot State Insurance shows us how good life is when help just happens. VIEW THE SPOT DESPERATE CAR Petron Ultron motor oil is made for tough road and traffic conditions in the Philippines. Because out there, it's survival of the fittest. "A typhoon has just passed. Another one threatening to come in. Nice time to shoot a commercial," said Leo Burnett Manila ECD Raoul Panes. VIEW THE SPOT  White is back on BBC Two and RKCR/Y&R London has created this spot to promote the programme. VIEW THE SPOT « First « Previous Next » Last » 6 of 6 |
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