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Seen and noted
 The finale of Big Chicken 08 via CHE Melbourne. The winning chook is announced, as voted by the Australian public. VIEW THE SPOT Get fit Big Splash, a water theme park located at East Coast Park, Singapore, is rebranded as Playground @ Big Splash: a beach front lifestyle centre that is jam packed with all kinds of exciting recreational activities, and a wide array of restaurants, cafes, and bars. With a new brand personality and image, Forte Identity Design Singapore wants to regenerate public interest and communicate the fun factor of Playground @ Big Splash that is embodied in their tagline: âWhere Everyday is Playdayâ VIEW THE AD  As Australia's most loved brand of chicken, Ingham via Clemenger BBDO Sydney needed a fresh new campaign to reinforce the brand's strong connection with consumers. It's a simple truth that almost everyone loves chicken. There are million's of chicken eaters across the country that will vouch for that. In fact, if you don't like chicken there must be something very wrong with you. However, if you are one of the estimated 14 people in Australia who don't actually like chicken then Ingham can still help. With an integrated website, helpline and TV campaign, Ingham have a number of tips and suggestions to help you hide your embarrassing disorder from family and friends. From a chicken fragrance spray for your car and home, to water cooler conversation tips, you'll soon appear as normal as everyone else. VIEW THE 'FRAGRANCE SPRAY' SPOT VIEW THE 'WATER COOLER' SPOT VIEW THE 'FLAT PACKS' SPOT  As part of a campaign to announce that many McDonaldâs restaurants are now open all night, DDB Sydney designed a poster that could literally only be read at night. During the day, the reversed text and yellow curve were a curious sight. But after dark, the back-lit poster was reflected in the glass, revealing the complete logo and our message.VIEW THE AD  A tv spot via JWT Sao Paulo shows how much women love chocolate, because those little bits understand more than men. VIEW THE SPOT  The Works Sydney aims to raise awareness of Jim Beam's new RTD. Jim Beam and Zero Sugar Cola. Jim Beam have gone and put a new spin on their top selling RTD, by mixing it with Zero Sugar Cola. Here at 'The Works' we thought, how better to promote the product than to put a new spin on the classic blues sound of the harmonica. So we tried something new, and enlisted the beatbox talent of Mr Yuri Lane who flew in from Chicago and dropped some beats for the spot. The TV spot is supported by print and online, which can be viewed at www.jimbeamzerosugarcola,com.au. Enjoy. VIEW THE SPOT  A re-positioning exercise via Clemenger BBDO designed to establish Griffith University as a player on the world stage, rather than just a local university. What does a global citizen look like? What do they think, where do they live? VIEW THE SPOT Jealous lovers To promote local New Zealand production company 'Jealous Lovers', Ogilvy targeted four of New Zealand's top Creative Directors. VIEW THE AMBIENT  Lowe London wanted to emphasis the fact Twinings Infusion are made with natural ingredients. VIEW THE FIRST POSTER VIEW THE SECOND POSTER VIEW THE THIRD POSTER Grass for cows To deliver the message that SustaiN (fertiliser) grows more grass for your cows, KingSt installed a giant 8m marijuana joint right across from the main gate to the New Zealand National Agricultural Fieldays. VIEW THE AMBIENT  JWT Melbourne created a tv spot showing the Falcon Ute being so unbelievable, you'll never want to get out of it. VIEW THE SPOT Who said stealing was a bad thing? Hell Pizza as a brand often use controversial and unconventional methods in their advertising. In 2008 they created a new $10 Classic Pizza range, with simple flavours - ideal for children. To launch the pizzas Colenso BBDO decided to make an inappropriate ad that would appear to be aimed at kids, but would actually catch the attention of their parents. VIEW THE SPOT  Try Reklamebyra Norway created an ad campaign demonstrating that performance is not affected by caring for the environment. VIEW THE 'WONDERBAUM' AD VIEW THE 'LAST YEAR' AD VIEW THE 'DRAG' AD  Saatchi & Saatchi New York created a tv campaign that shows how you can get away with anything when you smile. VIEW THE 'BULLDOZER' SPOT VIEW THE 'PRE-NUP' SPOT VIEW THE 'LICE' SPOT This is what you're really pulling down TBWAHuntLascaris Johannesburg aims to increase awareness of People Opposing Woman Abuse [POWA] and challenge South African males to reconsider their actions, both past and present. VIEW THE AD Education can be built with Lego A Lego Education Centre recently opened in Brisbane and to create awareness Publicis Mojo Brisbane took advantage of the safety bubble-mats found on steps and footpaths around the city. VIEW THE AD There's a better way to shop for your toys A unique way of shopping for new cars, shown in TWiN's giant spot for AutoTrader.com via Doner Detroit. VIEW THE SPOT  The Big Old Expensive Phone Company is spoofed in these latest spots for Comcast from Goodby Sliverstein & Partners directed by Biscuit's Tim Godsall. VIEW THE 'UNFAIR' SPOT VIEW THE 'SWITCH' SPOT VIEW THE 'GRANDMA' SPOT Emergency for your skin Canvas Cape Town wants to promote Beebalm, a fast acting skin cream, used for dry and cracked skin and other skin ailments. VIEW THE AD You don't want to work with this guy This is a low budget viral video via Doner Toronto planted to drive traffic to the new Mazda5 website dashboardrock.ca. Which is an interactive Guitar simulation game that takes you across Canada. There's nothing like breaking shit in the middle of the night on a no budget shoot. VIEW THE SPOT  Sancho BBDO Bagota wants people to publish a classified ad and get lots of offers in return VIEW THE 'MAGNET' AD VIEW THE 'STRAW' AD VIEW THE 'VACUUM CLEANER' AD How did that get into your phone? A campaign via Leo Burnett Lisbon show how much music you can store in your phone. VIEW THE 'ROCK' AD VIEW THE 'ORCHESTRA' AD  "CVA" (Chinese Volleyball Association) is the forth and final spot in Psyop's Adidas campaign for the Beijing Olympics. Previous spots were "Together", "Zheng Zhi" and "Hu Jia". The aesthetic TBWA180 China were going for was to create something really epic. Not in the loud, over the top kind of way, but something understated, intimate, but big at the same time. This is why weâve wanted to create the world of live action mixed with pencil. It seemed like the right mix of mediums to shape our campaign because of the blend of live action, for the athleteâs recognizability and human emotion, along with pencil, which has a softer delicate quality, creates a look that is quite unique. Psyop directors Marie Hyon and Marco Spier. VIEW THE SPOT  Comcast makes fast even faster via Goodby Silverstein & Partners, San Francisco. The idea came out of the line "Comcast makes fast faster." That seemed like a very cool notion to verbally and visually demonstrate, to show a fast thing that gets way faster. We started with a rabbit and it just exploded out from there. We just kept trying to up the ante. Jamie Barrett, Creative Director, Goodby Silverstein & Partners. VIEW THE SPOT Everyone is interested in blow up dolls
TV
June 14, 2008 22:12 (Edited: February 17, 2023 05:19)
 Car parking â typically a low involvement category and a difficult sell to consumers, two challenging obstacles SMART Melbourne had to overcome when creating the new campaign for Melbourne Airportâs Long Term Car Park. The challenge SMART and Melbourne Airport faced was to find a way they could encourage people to drive and park at the airport rather than getting a lift, catching a cab or parking with a competing car park. No one is interested in car parks, but everyone is interested in blow up dolls, aren't they? VIEW THE SPOT  CheethamBell JWT Manchester show how a fisherman delivers his Fresh from boat to store...Literally. The ad was shot on digital SLR cameras lifting the boat a rower for every frame. The result is a an elegant journey with a mesmerising soundtrack. VIEW THE SPOT Let your hand do the picking âAnythingâ & âWhateverâ are soft drinks that offer a very unique experience. Every can looks the same on the outside but can contain one of six different flavours. So each time you buy a can you literally donât know what flavour youâre going to get. The client wanted JWT Sydney to do something that would really enhance this experience. The result: Vending machines that let consumers stick their hands into scenarios where they didnât know what was going to come out. Quote from one of the testers âIâve never put my hand that far up someoneâs arse beforeâ. We thanked him for his help but didnât shake his hand. VIEW THE 'CLINIC' AD VIEW THE 'FARM' AD VIEW THE 'MAGICIAN' AD  The Mercedes-Benz G class stands for perfect performance in every terrain. You could say that the G Class is one with the terrain, and vice versa. Jung von Matt Germany brought this notion to life with unique G Class posters made out of real sand and stones. VIEW THE AD  TBWA Istanbul created a campaign that wants you to lose yourself. VIEW THE 'COLOGNE' AD VIEW THE 'VENICE' AD VIEW THE 'NEW YORK' AD How to stop extinction A print campaign via Draft fcb Johannesburg show how actual animals go from extinct to endangered thanks to being rediscovered. VIEW THE 'FROG' AD VIEW THE 'LIZARD' AD VIEW THE 'WOODPECKER' AD Apartheid in perspectiveA killer look Being a magazine that is highly visual, Brandteam/The Jupiter Drawing Room wanted to show that the pages of Getaway make Africa come alive for the reader VIEW THE SPOT You clever dog In this print ad via Grey South Africa, Max Health pet diet promises to make your dog smarter. VIEW THE AD See how easy feeding the hungry can be? Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. Despite the rapidly growing numbers of homeless and hungry people on the streets more fortunate citizens tend to drive by and ignore them. TBWA Hunt Lascaris Johannesburg were briefed to help Feed SA target consumers more efficiently in order to increase contributions. They placed decals of hungry, begging street children at the bottom of supermarket shopping trolleys bearing the Feed SA website and the line, "See how easy feeding the hungry can be?" Any food placed into the trolley appeared to be given to the child. Collection tins were also placed at the till points and bins for food contributions were placed at exits. The message was seen by hundreds of shoppers every day for the cost of a few decals, resulting in a marked increase in donations and a significant boost in website traffic. VIEW THE AD |
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