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Seen and noted
 Marketforce Perth created a radio spot to raise awareness of the $19 million Saturday Lotto Superdraw. PLAY THE SPOT  In this print execution for Amnesty, via Leo Burnett Lisbon, it shows everybody is against everybody in the world and that someone - Amnesty - has to be for them. VIEW THE AD The struggle is over Impact BBDO Dubai created an engaging ad about the efficiency of the new Silk-epil epilator VIEW THE AD Get your eyes somewhere A campaign via Ireland/Davenport Johannesburg show you the benefit having UltraOptec binoculars. VIEW THE 'GEORGE' AD VIEW THE 'ERNEST' AD VIEW THE 'SHARON' AD  A new spot via JWT Curitiba Brazil takes you through a timeline. VIEW THE 'SID VICIOUS' SPOT VIEW THE 'LIAM' SPOT A fizzy road Client asked TBWA/Hunt Lascaris to find new and exciting media spaces to advertise their lollipop brand, Fizz Pop. We think we found the perfect one. VIEW THE AD  Ad Impact Perth wants to create awareness for Midalia Steel fence extensions by using jeans as an analogy for a standard suburban fence. Highlighting the unpleasant and unwanted sights sometimes seen. VIEW THE AD  A print campaign via JWT Sao Paulo drives you away from work. VIEW THE 'CHART' AD VIEW THE 'TIES' AD VIEW THE 'KEYBOARD' AD The joy of movement Saatchi & Saatchi Amsterdam celebrate the joy of movement with Voltaren, a pain relief gel. VIEW THE 'RAZORBLADES' AD VIEW THE 'GLASS' AD VIEW THE 'NAILS' AD  Ratiopharm had little money to make an impact on the Austrian marketplace. So they wanted something a little different from the normal happy clappy headache ads. Publicis Vienna pitched, won and made this commercial all within 3 weeks and with only two old shillings to rub together. VIEW THE SPOT  "And so I shambled after, as I've been doing all my life after people who interest me, because the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes Awww!" Jack Kerouac, On the Road With this text as voice-over, Hugo Menduina has directed a commercial for BMW that is a celebration of the road. VIEW THE SPOT Guest judge: Guillermo Vega, ECD, Young & Rubicam Argentina This week's guest judge is Guillermo Vega, executive creative director at Young & Rubicam Argentina, a title he has held since 2004. This year he was named regional creative director of Y&R, representing all of Y&R Latin Americaâs creativity.Last year, under his creative leadership, Y&R Argentina was ranked 5th in the WPP worldwide ranking of the group's 1000 ad agencies. Furthermore, the agency, for the first time, is placed in the Top 10 of the prestigious The Gunn Report. During his career, Guillermo has won more than 300 national and international awards in the most important advertising festivals, achieving in the last years 4 Cannes Lions and 10 Clio awards. Guillermo has participated on juries in national and international festivals such as D&AD, Clio, FIAP, New York Festivals, El Ojo de Iberoamerica, El Sol, among others. BEST TV There is a big difference between the Washington Lottery spot and the others. I liked this one because it's fresh. I loved the music, the anti-flying-birds performance. The concept makes you think about what to do with the money when you win. Great. UNHCR 'Adam'Well, it's good. I felt something when I watched it but it looks like I watched it before... The documentary treatment on a Public Service Spot. OMO 'Roboboy' starts really well but then when you see that hands and that strange cyborg! I don't know, I'd rather prefer the Robot than the boy. BEST PRINT Pretty normal Print, no big deal. The best is Cyclo Car Polisher 'Beach' followed by GNC Ginko Biloba 'Page Numbers' BEST OUTDOOR First choice is WWF 'Pass it on' followed by Novartis: New Body Parts. Outdoor was same as TV, there was a big difference between the WWF's envelope to the others. I'll say a few words only about this one. Great, simple, useful, strategic, well done. More space for your journey Ogilvy Cape Town were asked to create a single-page print ad promoting the extra-spacious Volkswagen Transporter Crew Bus. VIEW THE AD  JWT Hong Kong aims to arouse interest in one of the most prominent sport events in Asia - the Asian 5 Nations Rugby Tournament. Even in one of the most violent sports on earth, true gentlemen will always stay gentlemen. VIEW THE SPOT  Dael Oates of Prodigy directed Nestle's highly visual Butter-Menthol campaign via Singleton Ogilvy & Mather Sydney. "Initially the lead character was to be seen as though sheâs inside an orange bubble," Oates explains. "However, I wanted to get right inside her head. To experience her world with her, in a classic fantastical style. It needed that 'feeling' to work. We took an over-the-top theatrical approach to both parts of the commercial. Cinematically playing up the hyper sentimentality of the scene," says Oates. Using stop-motion with live action and creating a fantastical world using visual effects. Oates' experience manipulating and directing visual effects, most recently as an Animal Logic VFX designer, is evident in this spot. Oates worked with industry leader Animal Logic to create the CG sequences. VIEW THE SPOT That was so brokebackKing James Cape Town created an a radio spot for Cube Stores using reference to the movie brokeback mountain and what it was known for. PLAY THE SPOT  Animated âINFROâ V-smart in spot for Milo B-smart via Singleton Ogilvy & Mather Sydney. Milo B-Smartâs TVC opens with a boy arriving at school on his bike who upon removing his helmet reveals his skilfully animated âINFROâ (âinfo-afroâ). Focus then shifts to a classroom where we see a mathematical equation in formation from the blackboard entering the boyâs INFRO. The hero is then depicted in various situations where we see his INFRO change and evolve, becoming an abstract visualisation of the childâs mind at work. The spot expertly balances live action with stylish animation, no easy challenge for any director to overcome. This spot geniously utilises complicated design elements and unique CG animation to depict the INFROs, making them appear alive with information. Oates manages to depict them as complex and intricate, whilst simultaneously easy to âreadâ, not in a literal sense, but as an object the audience understands from the beginning. The TVC was shot with the actors wearing skullcaps created as CG graphics as âhairâ â a complex process that required Oates to call on his extensive VFX and creative experience whilst working in collaboration with VFX department headed by Clinton Downs at The Lab. VIEW THE SPOT Get a new body part Over 50 year olds no longer have to put up with joint pain. In fact, after using Voltaflex, your body will feel new again. In prominent pharmacies, Saatchi & Saatchi Simko Geneva displayed 16 unique body parts with individual stories on them like - New Elbow for the âtrying to be Roger Federerâ type. Or, New Wrist for the âwriting the next best sellerâ type. Each body part was handcrafted. Every strand of hair was painstakingly placed on. Even veins were painted and then coloured to look male, female, white, African or Asian. VIEW THE CONCEPT When stains pop up The first thing a restaurant customer does is open the menu. But this menu for Ariel via Saatchi & Saatchi Paris is different from others. When the Ariel Menu is opened, food and wine pops up at the restaurant customer with the line, Ariel removes unexpected stains. Each menu was handmade to create the intricate design. VIEW THE CONCEPT  A campaign via QG Propaganda pointing that kids don't know right from wrong. VIEW THE 'BOOBIES' AD VIEW THE 'PANTIES' AD VIEW THE 'REALITY SHOW' AD Do you fit in? The Audi S3 via M&C Saatchi Sydney competes in an extremely cluttered category filled with some formidable competitors. Whatâs more, the target audience of young, single, wealthy urban males are extremely aware of marketing. They hate being sold to, and are very selective about how they spend their time. To deliver our goals, we created a highly involving campaign in two parts â an intriguing, non-branded DM piece, leading to a complete online experience. By creating an engaging brand experience, we avoided the need for costly incentives. VIEW DETAILS  Three Drunk Monkeys has created a new campaign to launch Australian pay TV provider FOXTELâs new high definition service, FOXTEL HD+.The campaign launched on the FOXTEL network on Sunday May 25 and will soon be released to the FTA networks. The launch 60 second commercial positions FOXTEL HD+ as a milestone in Australian television history and dramatises the response that significant milestones have provoked in lounge rooms across Australia.Following the 60 second launch commercial a variety of spots will communicate FOXTEL HD+ exclusive channels, movies on-demand, easy to use technology and customer care. âWe created the campaign around the idea that new technology is always exciting, but itâs even better when you can share it with family and friends. Everybody has fond memories of watching their first VHS movie or DVD so we wanted to capture that emotion and position FOXTEL HD+ as the next step forward.â Justin Drape, CD, Three Drunk Monkeys VIEW THE SPOT Is your dog pixelated? Phillips und Keuntje Hamburg demonstrates that you can take much more detailed shots with the Leica D-Lux 3 from Meister Camera than with other digital cameras. VIEW THE AD Get a better job Dexia Bank was looking for experienced people to reinforce its workforce. Duval Guillaume Brussels created a campaign based on the well known âMoving Boxâ. Central message: Your new career can start right away if you come to the Dexia Job Day. Your moving box is already waiting for you. The âmoving boxâ visual was used in the recruitment press (online and offline) and on posters in the Dexia offices. We also distributed them in real life on Belgian job fairs prior to the Dexia Job Day. In total, 590 candidates have applied through a special jobsite to be invited for the Dexia Job Day. 120 candidates were actually invited, they could immediately talk to someone active in the job they were applying for. At the end of the Job Day, the candidates knew whether they would get a contract or not, ... and whether they would have to use the moving box. VIEW THE AMBIENT AD VIEW THE PRINT AD The Sydney Dogs & Cats Home is now well known in Sydney. So it was time to raise awareness via M&C Saatchi in rural and regional areas, where dog ownership is high. We were also aware that an unusually high number of adoptions came from rural areas. Our solution: a 30-second radio ad on a large rural radio station, mixed under the voice-over was an ultrasonic frequency (at 20,000Hz), a sound that humans canât hear, but dogs can. PLAY THE SPOT  The real PERi-PERi taste of Nando's flame-grilled chicken via CHE Melbourne. Scandal and sauce. Sensational new episodes from the home of Big Chicken 08, including the strictly adults only Big Chicken Up Late. VIEW THE 'SAUCY BITS, 1' SPOT VIEW THE 'SAUCY BITS, 2' SPOT  Connex trains via Leo Burnett Sydney show their commitment to their expansion and moving forward. VIEW THE SPOT Gangster of dolphinsTBWAHuntLascaris South Africa wanted to conceptualize a radio commercial that'll rally the public to join in and help save Dolphins. PLAY THE SPOT  In his latest spot via The Richards Group, Gorgeous Enterprises@Anonymous Content director Tom Carty takes us on a rousing tour of Amsterdam and reveals a city that's every bit as bold and distinct as the flavor of Amstel Light, one of Holland's most popular beers. VIEW THE SPOT Scribble on stains The Ariel Stain Pen Book via Saatchi & Saatchi Paris - a self-help book' How to help get rid of stains on the go' was placed in cafes and bookshops. Inside was an Ariel Stain Pen die cut into the pages for the reader to use. When found, the reader was encouraged to take the book and leave it anywhere in the world, register it at www.bookcrossing.com, review the book and set it free. The fate of the book was up to the readers. VIEW THE AD Think!, via Leo Burnett wants to make the target audience aware that the record of a Drink Drive conviction stays on your license for 11 long years. PLAY THE 'LIPS' SPOT PLAY THE 'CATS' SPOT A shorter bug life To create awareness of the fast killing action of Doom Extreme at point of sale level, TBWAHUNTLascaris Johannesburg created wrap arounds on the can which show a bugs life flashing before his eyes in his last moments. VIEW THE AD  Through this series of near-death experiences, OSO Food Wrap via DDB Sydney reminds us that our food can't be expected to look after itself. VIEW THE 'CHEESE' AD VIEW THE 'SANDWICH' AD VIEW THE 'TOMATO' AD  It's easy to forget that everything we touch ends up on our hands, from snotty tissues, babies bums and gooey burgers to rank toilets, dogs and phone handsets. These collaged hands via JWT Sydney remind us that we are what we touch â Purell might just save us. VIEW THE 'HANDS, 1' AD VIEW THE 'HANDS, 2' AD VIEW THE 'HANDS, 3' AD  M&C Saatchi Los Angeles create a spot on the better views seen at the Zoological Society Wild Animal park. VIEW THE SPOT  A spot via Leo Burnett Sao Paulo that shows that the past history of a product makes the difference on the price. VIEW THE SPOT A radio via TBWAPHS Helsinki Finland tells you to try your luck because you never know. PLAY THE 'MICHELANGELO' SPOT PLAY THE 'CREATION OF THE WORLD' SPOT PLAY THE 'BEATLES' SPOT « First « Previous Next » Last » 4 of 7 |
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