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Seen and noted![]() ![]() Seda hair products via JWT Sao Paulo show you what happens when a woman has a bad hair day. VIEW THE 'CLOTHES' SPOT VIEW THE 'COFFEE' SPOT VIEW THE 'YOUNG MOTHER' SPOT Brighter than the sun![]() Cyclo Car polisher via Saatchi & Saatchi New Zealand show you how bright your car could get. VIEW THE AD 'X' is for democracy and peace![]() In light of the recent xenophobic attacks in South Africa, BBDO Capetown created an advert to remind South African citizens of the X they made for freedom in the countryâs first democratic elections. VIEW THE AD ![]() Two different flavours, each with their own personality, battling it out in one bag. This was the premise of our idea, and lead to the concept of BBDO Canada treating the taste experience like a turf war. VIEW THE SPOT Press here to save the planet![]() Ogilvy Cape Town encourage people to contribute to a healthier, more sustainable environment by switching off non-essential electrical equipment and tightening dripping taps. VIEW THE FIRST AMBIENT VIEW THE SECOND AMBIENT Tiny camcorder![]() Saatchi & Saatchi New Zealand demonstrate how small the Sanyo Xacti CG9 digital camcorder is. VIEW THE 'TRIPOD' AD VIEW THE 'GREEN SCREEN' AD VIEW THE 'SCRIPT' AD Did you even know this?![]() Ogilvy Cape Town's brief was to create awareness around Chappies chewing gum in urban areas. VIEW THE AD ![]() BBDO Canada wanted showcase the plight of refugees in a way that Canadians could relate to. Bring it closer to home. The UN Refugee Agency wanted an awareness campaign to help raise funds for the more than 10 million refugees, worldwide. The problem is many people living in âfirst worldâ countries donât understand what it means to be a refugee. Therefore, they donât donate. VIEW THE 'ADAM' SPOT VIEW THE 'DAVID' SPOT VIEW THE 'HENRY' SPOT Official sponsor of your big love![]() new Gel Semina print work from Euro RSCG Sao Paulo. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD What's in your head?![]() The aim of the campaign via M&C Saatchi Auckland was to encourage people to support War Veterans and the RSA by donating to Poppy Day. The ads engaged people in such a way they could experience some of the harsh realities of war. In the press, newspaper readers were made aware of the vulnerable position of their heads. VIEW THE AD Think twice before dream driving![]() Road safety campaign via Saatchi & Saatchi New Zealand raise awareness around the dangers of driving while tired. VIEW THE 'CAR' AD VIEW THE 'CYCLIST' AD VIEW THE 'TRUCK' AD Squeeze it in![]() StrawberryFrog Amsterdam launches a spot showing the wide angle capabilities of Panasonic Lumix VIEW THE SPOT ![]() Think!, via Leo Burnett London wants to make the target audience aware that the personal consequences of having just 1 quick pint could actually last for 11 long years. VIEW THE 'CATS' AD VIEW THE 'BALLOONS' AD VIEW THE '11 YEARS' AD ![]() Out of sync dubbing can change a story as shown in this print campaign for Herbert Richers Dubbing Services from Publicis Brasil. VIEW THE 'THREESOME' AD VIEW THE 'CAT FIGHT' AD VIEW THE 'WESTERN' AD VIEW THE 'COP' AD ![]() Grey extend their "Baby Trading" campaign with this mobile trading spot directed by Randy Krallman via Smuggler. VIEW THE SPOT ![]() TBWA\PHS Helsinki Finland launches a radio campaign for the TV show "Theory of Men" on MTV3 TV Channel about what men choose and decide what to hear. PLAY THE 'BIRTHDAY PARTY' SPOT PLAY THE '69' SPOT PLAY THE 'MOTHER' SPOT ![]() Vedacit is a leading brand in Brazil for waterproofing products, admixtures for concrete, and recovery material. The 60â film via Energy Brazil, focuses on the product RapidÃssimo, an additive that speeds up the cement hardening process. Making use of a humored approach, the film shows how the product becomes a very efficient torture method for the Japanese mafia. VIEW THE SPOT ![]() ASTOC via Energy Sao Paulo shows what happens when you have Obsessive Compulsive Disorder. VIEW THE AD Create your dream![]() The commercial via Ogilvy Cape Town captures the exhilaration of the classic GTI driving experience. VIEW THE SPOT ![]() The Santa Casa Brazilian hospital via Y&R Brazil wants to reduce the waiting list for a transplant In Brazil, which is over than 60 thousands people The campaign aimed to encouraging people to think about organ donation as way of given someone the chance to live. âWhen you donate your organs, part of you lives on. Be an organ donor.â VIEW THE SPOT ![]() Y&R Singapore use page numbers to show that complex equations aren't all that hard once you've taken GNC Gingko Biloba supplements. VIEW THE AD ![]() JWT Hong Kong arouses interest for one of the most prominent sport events in Asia - the Asian 5 Nations Rugby Tournament sponsored by HSBC VIEW THE 'GROOMED' AD VIEW THE 'PUNCTUAL' AD VIEW THE 'COMFORTABLE' AD ![]() A new radio campaign for MTV3 via TBWA/PHS Helsinki Finland focuses on what happens when old men rock and roll. PLAY THE 'ANYBODY OUT THERE' SPOT PLAY THE 'COUNT-IN' SPOT PLAY THE 'NEXT SONG' SPOT ![]() M&C Saatchi launches ANZ's new Travel Card to save people from getting robbed by using bus shelters to great effect. VIEW THE 'HONG KONG' AD WATCH THE 'HONG KONG' AD IN SITU VIEW THE 'USA' AD ![]() The real food experience thanks to the authentic PERi-PERi taste. Nandoâs, via CHE Melbourne, presents Big Chicken 08. A world-first featuring chickens as the stars of their own reality ad campaign. Two chickens have already been evicted from the hen house and the competition is getting hot. Theyâre vying for the ultimate prize â 24 hours marinating in PERi-PERi then basted and then flame-grilled. Viewers are deciding which chicken stays and which goes by voting online at www.bigchicken.com.au â the home of Big Chicken containing each âepisodeâ, live chicken feeds, breaking news, contestant profiles and more. Like any reality show there's personality clashes, scandals and saucy bits after dark. The first three episodes have aired on TV and radio and can still be viewed online. Thereâs also merchandise, point of sale materials, evictee interviews on radio, a PR campaign following the fortunes of the first evictee, Tiffany and fan clubs have been formed online. VIEW THE 'JUDGES' SPOT VIEW THE 'INTRUDER' SPOT VIEW THE '6 CHICKENS LEFT' SPOT Don't touch my bit![]() A new tv spot created via The Sweet Shop New Zealand shows that every bit of Doritos counts. VIEW THE SPOT Get taught by the alphabets![]() To build awareness of ABC's early childhood learning centres in the city, De Pasquale Brisbane identified a number of everyday CBD objects and gave them a children's twist. VIEW THE 'LIFT' AD VIEW THE 'FLYER' AD VIEW THE 'BIKE' AD ![]() A series of radio spots for Pfizer created by TBWAPHS, Helsinki. PLAY THE 'ALZHEIMERS' SPOT PLAY THE 'BRAIN STROKE' SPOT Since when does no mean yes?![]() POWA (People Opposing Women Abuse) is an NGO undertaking research into gender-based violence in Africa. The banner communicates: "In South Africa, a woman is raped every 26 seconds" with a timer that ticks over every 26 seconds. You'll also be asked a question: "Would you like to see their faces?" with the option of clicking on the "no" or a "yes" button. This is expectantly something no one would really want to see (the victims' faces,) and they would therefore click "no". If this is not the case and they click "yes" nothing will happen, as this button is not activated. They will therefore be "forced" to click "no" and finally reveal the final message "Since when does no mean yes?". VIEW THE SITE ![]() TBWABrussel wanted to make clear that Star Wars the Exhibition is about to start its last week in Brussels. VIEW THE POSTER ![]() A new series of spots for the Motorola ROKR via Ogilvy, Sao Paulo. VIEW THE 'VIP' SPOT VIEW THE 'SHARING' SPOT VIEW THE 'CLOSER' SPOT ![]() Red Bee Media has created a new identity for the Greek Public Service Broadcaster ERT (written EPT in Greek), the first television network in Greece. The re-design embraces NET, ET1 and EPT3, three of the seven major terrestrial channels in Greece. The re-brand is due to launch on June 7th. The challenge for Red Bee Media was to help ERT leverage their unique brand heritage across all media platforms, driving credit back to the network whilst ensuring that each channel in the portfolio has a its own unique personality, positioning them to compete effectively in the increasingly fragmented Greek media market. VIEW THE FIRST ID VIEW THE SECOND ID VIEW THE THIRD ID Sex should always be comfortable![]() KY Jelly has one purpose â to make sex more comfortable. So much so, that it even becomes comfortable to talk about. A new series of radio spots via DDB South Africa. PLAY THE 'BOARDROOM' SPOT PLAY THE 'ELDERLY COUPLE' SPOT PLAY THE 'STRANGERS' SPOT ![]() When the neighbours have a swimming pool your kids are never home. A new spot for Crystal Pools via IG3, Sydney. PLAY THE SPOT Reinvent yourself. Every day.www.yoc2008.com is a self promotional initiative from AdmCom Bologna. It contains 366 illustrated business cards which show 366 different, imaginative professions (one per day in 2008), which can be customized or sent to a friend. The URL has been e-mailed to prospective clients to make them experience the degree of creativity of the agency and to convey the philosophy that animates it. VIEW THE SITE Pass it on![]() Saatchi & Saatchi New Zealand educates New Zealanders on the benefits of household recycling. VIEW THE DIRECT MAIL Text a dolphin![]() There are 111 Maui's dolphins left in existence. Saatchi & Saatchi New Zealand's brief was to raise awareness of this issue in the lead up to a crucial parliamentary vote on net fishing. 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