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Seen and noted
Guest judge: Ant Keogh, Clemenger BBDO, Melbourne
GUEST JUDGE /BEST AD OF THE WEEK
AUSTRALIA
February 25, 2009 00:14 (Edited: February 17, 2023 05:19)
 This week's guest judge is Ant Keogh, a Creative Director at Clemenger BBDO Melbourne. He's worked at various Australian advertising agencies including George Patterson Y&R and Mojo Melbourne. Ant has won over 100 advertising awards, his most recognised work being Carlton Draught 'Made From Beer' campaign including 'The Big ad', which was recently included in the Powerhouse Museum's 'Top 10 Greatest Australian Ads'. Mojo's Boags Draught ad is my favourite this week. It's just so nicely put together.... BEST TV Mojo's Boags Draught ad is my favourite this week. It's just so nicely put together. Lovely subtle direction. As it travelled around the office I heard a chorus of, "I wonder who directed it?" Answer: Steve Rogers. Based on a simple truth about the Tasmanian water, they take hyperbole to new levels, skimming dangerously close to over-promise or just-plain-lying, but luckily the comedy gets them by, I think. As runner-up I also liked the Easy Home Centre ad. Just a simple gag really. But funny and charming all the same. BEST PRINT I found this quite hard to choose but then I just thought: which ad would I like in my book most? I picked the Sky TV ad. Just simple, funny and well crafted. Next in line, I'd give it to the Noah Animal Cruelty ad. I'm often a bit dubious about these kind of campaigns where something you do in the ad hurts or helps a "victim" but, all the same, I think I would feel terrible when I pulled off that tab. It shows an instant and direct relationship between cosmetics and animal cruelty. I also liked the Horlicks ad for its simplicity. BEST OUTDOOR Mmm... lots of good stuff here. It's a bit of a toss up. I'll give it to Berger Paints. Then T-Mobile. The Crime stoppers ad is a great strategic insight too. Seems like it would work. And the Ben's Insect Repellent ad is fresh (in a retro kind of way). Ageing books JWT Dubai wanted to tell people that Book World, a local independent book store also has used and second hand books. VIEW THE GONE AD VIEW THE OLIVER AD VIEW THE HUCKLEBERRY AD Like the Picture of Dorian Gray. A poster campaign from Orchard Advertising Bangalore to promote Blossom Second Hand Bookstore. VIEW THE ANNE AD VIEW THE SHERLOCK AD VIEW THE TIN TIN AD  People with profound mental diseases need care and attention 24/7. In many cases, their families can't provide them with what they need. And in some cases, they have no family left to look after them. Associacao Nos is a non-profit organization created to help the mentally ill and their families. They are now building a home where the mentally will get the care and attention they need, 24 hours a day, 7 days a week, and need to raise funds. Agency Fuel Lisbon VIEW THE DREAMS SPOT VIEW THE DAVID SPOT  These two ads are part of the Scala JWT Bucharest latest campaign for Greenpeace. We are trying to build awareness around the dangers implied by nuclear energy, and, in particular, by the nuclear power plant in Cernavoda - you've guessed it, in Romania. Our effort is targeted mainly at mothers living in the area nearby the power station, but we expect the effects of the campaign to spillover in the rest of the country. VIEW THE BUNNY AD VIEW THE JUMBO AD  Rhino Creative Director/Visual Effects Supervisor Vico Sharabani collaborated with Director Iain Mackenzie of Paydirt and Merkley+Partners New York to develop two spots introducing the Mercedes 2009 GLK model, a new smaller, sleeker SUV. VIEW THE ARRIVAL SPOT VIEW THE NARROW SPOT Shred,pare and slice your way to lower prices This ambient communication from Lowe & Partners Malaysia uses IKEA kitchen items that appear to shred, pare and slice their price tags indicating progressively lower prices. VIEW THESLICE AD VIEW THE PARE AD VIEW THE SHRED AD  In 2007, Euro RSCG New York launched the "May Cause Confidence" campaign, which introduced the notion that Clearasil is more than just a pimple fighter, and that it is actually meant for everyday use to prevent acne from occurring in the first place. The new TV spots can be seen during CW network programs and on the MTV network. VIEW THE SPOT  JWT Mumbai has created an innovative hoarding for Berger Paints where a live painter appeared to be extending the blue of the sky on to the hoarding itself.This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes. VIEW THE AD Cortez brothers To celebrate the re-launch of the Cortez running shoe, Nike Sportswear, in partnership with London based tokyoplastic, a critically acclaimed directing collective, has created a 30 second animated original film inspired by the story of the Nike Cortez: Innovation to Innovation pack, showcasing this story of innovation from Nike EMEA Amsterdam VIEW THE SPOT Comb across the roadWatch watt you're doing With these commercials,Bester Burke Slingers, Cape Town aimed to bring across a serious message of energy conservation awareness, without letting ourselves get too serious about it. In doing so, we feel we get the point across in a way thatâs both memorable and entertaining. VIEW THE FRIDGE SPOT VIEW THE BED SPOT Big fun in tiny places To show that the smart fortwo is small but still lots of fun, Jung von Matt / Alster Hamburg developed the world's smallest arcade games and placed them in automobile websites.Claim: Big fun in small space. Smart fortwo.The idea went beyond its original use of media and became a viral further extending its impact. VIEW THE SPOT VIEW THE SITE  Coffeehouse poster to encourage people to use Sweet 'n' Healthy as a sugar substitute from Orchard Advertising Bangalore. VIEW THE AD Breaking up Breaking up isn't as hilarious as it looks on telly. Radio spot created for SKY TV by DDB New Zealand PLAY THE SPOT  To promote Connoisseur's new range of extra thick yoghurt cumminsnitro,Melbourne produced campaign. VIEW THE PASSION AD VIEW THE RASPBERRY AD VIEW THE VANILLA AD  A series of print ads for Amway from Rediffusion Young & Rubicam Gurgaon VIEW THE CUP AD VIEW THE JUG AD VIEW THE BOWL AD  A new campaign for De Lijn, the Flemish public transport company, to emphasize its mission: to be the smartest way to travel throughout Flanders. The campaign from Duval Guillame Brussels builds on the universal insight that travelling in groups has its advantages. In the TV commercials we show penguins and fireflies to illustrate that, inviting people to follow their good example. VIEW THE FIREFLIES SPOT VIEW THE PENGUINS SPOT  Headline from Jung von Matt/Alster, Hamburg: "Test now! Creme Vole. Animates and refreshes dry and stressed skin."Payoff Line:"Still thousands of animals are killed by experiments by the cosmetics industry. Donate now..."If you pull out the product sample, a photo of a crying chimpanzee with his face wreathing in pain will appear. By pulling off the sample it seems that you just caused a gash by your own hand. VIEW THE AD Quicker bite Kit Kat is all about having a break so JWT Dubai wanted to give people mini-breaks with Kit Kat Mini's - the bite size version of the traditional 4 finger bar. VIEW THE MAZE AD VIEW THE CROSSWORD AD VIEW THE SUDOKU AD  A light cooking oil, which is ideal for health-conscious people, who want the taste without worrying about the weight or the calories. Print campaign from JWT Mumbai VIEW THE POND AD VIEW THE HAMMOCK AD Brave move for Josh Pyke Sydney agency Brave has launched Josh Pyke's new single 'The Summer'. The track is the second single release off Josh Pyke's latest album 'Chimney's Afire'. VIEW THE SPOT What's inside a soldier's head? Publicis London tell the public about the London TA Event where they can talk to TA soldiers about their experiences in the Army. VIEW THE AD  When everybody was talking about saving trees or saving wildlife, JWT Mumbai thought of removing the OR from it. Why not communicate that if you protect trees that would also lead to protection of wildlife and ultimately us. Because nature works in a cyclical manner and saving one thing will lead to saving another. VIEW THE TIGER AD VIEW THE ELEPHANT AD VIEW THE PANDA AD  The Mill, Wieden and Kennedy London and HLA have collaborated on the new Lurpak TV commercial for Lurpak Butter. The TV spot 'Breakfast' directed by Simon Ratigan follows different Saturday morning ritual from sleeping in through to various breakfast scenarios; the making of boiled eggs and solders' bacon sarnies, hot roasting coffee and toast with various toppings. Ending with the voiceover "Saturday breakfast deserves the best, give it Lurpak." VIEW THE SPOT Ideas start here
PRINT
February 21, 2009 22:09 (Edited: February 17, 2023 05:19)
 Headline and copy text (in English): Fusion of planes, dissolution of poles; without differentiation all is one at the same time; the conscious is unconscious and unconscious is conscious; everything flows, is alive, is dynamic, mutates; the brain expands, the reality combined with fantasy is a possibility without limits, and therefore, infinite... gives life to an idea. MAYO DRAFT FCB,Quito Ecuador lots of material to create. VIEW THE AD  'Seeds' is the new commercial for The Co-operative created by The Mill, McCann Erickson and Blink.Directed by Ramon Bloomberg this spot is part of a new campaign to highlight ethical retailing and banking with The Co-operative. VIEW THE SPOT Spokesocks The task for The Jupiter Drawing Room Johannesburg:To develop a campaign for CNA that would differentiate it from other retailers during the highly competitive Christmas period. With a limited budget, the campaign needed to showcase the wide variety of products available at CNA, appeal to all age groups and act as a call to action. VIEW THE STEELE SPOT VIEW THE TEDDY SPOT VIEW THE CHAIR SPOT We have Singapored over every detail A print ad for the Singapore Tourism Board from Rediffusion Young & Rubicam Gurgaon India VIEW THE AD  Instead of boring Christmas cards with no shelf life, Calder Bateman Advertising Canada sent out Christmas cookbooks with real recipes to their friends and clients. The main ingredient for each dish was a traditional Christmas character. VIEW THE AD  Developed by DDB Canada's Vancouver office, the provocative campaign includes out-of-home and print elements targeting individuals who have information that would help solve a crime or lead to the capture of a criminal. VIEW THE HOLD UP AD VIEW THE GANGS AD VIEW THE SNATCH AD Follow me but not too close T-side promoting a special double your credit top up offer from Saatchi & Saatchi London. VIEW THE AD  For a limited time you can trade in your old sports gear at Decathlon and get something new. Print campaign from Y&R Paris VIEW THE BIKE AD VIEW THE TENNIS AD VIEW THE SURF AD  You need a good toothbrush to get these meats from getting stuck according to Rediffusion Young & Rubicam Gurgaon India VIEW THE CHICKEN AD VIEW THE LAMB AD Keeping a monster in check A series of print ads and posters from DDB New Zealand for the premier of Aliens vs. Predator on SKY Movies. VIEW THE CHESS AD VIEW THE CHESS POSTER VIEW THE SWINGBALL AD VIEW THE SWINGBALL POSTER VIEW THE POOL AD VIEW THE POOL POSTER |
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