Seen and notedWhat to do before they engrave youTattoos are permanent. So before you get one you want to make sure youâre going to like it. To help with this, Colenso BBDO Auckland placed stickers of tattoos in bathroom and changing room mirrors throughout the city. People could line the tattoos up in the mirror to give the impression that they were actually on their skin. Below the tattoo was another sticker, which read: TRY BEFORE YOU BUY DERMAGRAPHICS.co.nz TATTOO VIEW OUTDOOR To encourage adoption from the SPCA, warning plaques were placed at upper-middle class neighbourhoods at risk of robbery with slightly ridiculous copy stating "Beware of Broom" and "Beware of Rolling Pin". This served to highlight the absence of a faithful canine guardian. The back of each plaque says that "Nothing protects your home like a dog", followed by a call from Grey Kuala Lumpur to adopt one as well as the shelter's contact details. VIEW OUTDOOR McCann Erickson Istanbul created these 3 print ads on behalf of the disabled. Headline: The barrier is sometimes just a road Copy: Due to roads that are not planned according to their needs, our disabled friends are pushed outside the daily life. Are you aware? (The pavement road) VIEW THE ROAD AD VIEW THE DRAIN AD VIEW THE TOILET AD Give it a ponder. James Lipton for LG via Y&R New York VIEW THE ANGRY SPOT VIEW THE CAT FIGHT SPOT VIEW THE UNIFORM SPOT VIEW LOCKER THE SPOT Every year another few toddlers or young children drown in Western Australia . For the child it might be over in a matter of seconds. The parents however, aren't so lucky. The brief for 303 Perth was to remind parents to keep watch around water, and in doing so, avoid a lifetime of pain. VIEW THE SPOT Texting your way to a cras@#@^$#Colenso BBDO created an ad for Vodafone encouraging people to not use their mobile phones.The ad appeared in Parents Inc magazine. VIEW THE AD The overall creative theme for the advertising awards show, was a not so subtle parody of the upcoming Vancouver Olympics created by Rethink Communications . VIEW THE CALL AD VIEW THE BREAKFAST AD VIEW THE GALA AD This beer wont give you the shakesUnitas/RNL, Santiago created this print and poster campaign for Kuntsmann Non Alcoholic beer VIEW THE BEER 1 AD VIEW THE BEER 2 AD VIEW THE BEER 3 AD Karaoke heavenAnnouncing the launch of Xbox 360 game, Lips number 1 hits. Radio from Republik Auckland PLAY THE DOGS SPOT PLAY THE SUPERETTE SPOT Start up here'The Ultimate Start up Space' audition begins today to invite individuals with a strong business mindset to submit their own business proposals. Martell via TBWA Singapore has reserved a 760 square foot shop space at Clarke Quay in Singapore.If you have the winning business idea, martell give you the ultimate upper hand to start up your business VIEW INTERACTIVE DETAILS For Burt's Bees, the creator of distinctive natural personal care products, zig Canada created a series of installations to demonstrate how products that are put on the body are absorbed into the body. They also draw attention to the fact that Burt's Bees makes more than just the ubiquitous, well loved lip balms. The installations have become a traveling exhibit in malls throughout Toronto and Vancouver. VIEW BOTTLE OUTDOOR VIEW LIPSTICK OUTDOOR VIEW LOTION OUTDOOR A winning comboWill he get out of the woods?Gallery de pasquale created this topical newspaper ad for client Pizza Capers. Tiger Wood's golf club wielding wife, and his confession to extra marital affairs, proved too good of an opportunity. VIEW THE AD The appliances are trying to tell you somethingGallery De Pasquale were briefed on a TVC to promote Betta Electrical's Rental offering. Technology advances really quickly, and it doesn't take long for your appliances to age. VIEW THE SPOT After Victoria's devastating Black Saturday Fires earlier this year, it was found that many lives were lost due to inadequate preparation. The aim of these spots via WDM, Adelaide was to provoke families to question their everyday situations in order to prepare for the possibilities they may encounter. It was important that parents also realised that even their youngest children needed to be made aware and included in the planning rather than sheltered from the topics. VIEW THE LITTLE MUMMY SPOT VIEW THE QUESTION TIME SPOT Infomercials selling absurd products for teenage mothers worldwide in this new direct campaign from MTV networks and director Luis Mermet VIEW THE SPOT Anonymous Content Director Patrick Sherman helms the first new TV creative for Interstate Batteries since 2007. Sherman collaborated with agency Firehouse to develop the spots, which each feature a hapless driver stranded in a frustrating predicament due to a dead car battery. slipping and sliding in his stocking feet, racing to get to his car in time to move it - which he does! Unfortunately, Eddie then has his own "shoulda had an Interstate" moment. VIEW THE PINBALL SPOT VIEW THE TIGHT FIT SPOT Master Communicacao Sao Paulo brings kisses to people with HIV for a campaign against prejudice On December 1st the Health Ministry launches its campaign for World AIDS Day 2009, created by Master. With the slogan "It is possible to live with aids. But not with prejudice". VIEW THE SPOT VIEW THE BACKGROUND Identity, a production boutique known for cultivating talent with dazzling visual styles and cinematic storytelling capabilities, announced the latest commercial project from Director Scott Corbett, who has wrapped a :60 spot for Greek IPTV service provider Conn X via ad agency Leo Burnett / Athens. VIEW THE SPOT Brickyard VFX recently completed compositing, color grading, and CG work on a new spot for Sprint's webOS Palm Pixi a smartphone that falls squarely into the for fun camp. Titled "Pass the Pixi," the spot was directed by the Snorri Brothers of The Cartel for agency Modernista! and first aired November 17 in North America. VIEW THE SPOT Poster made of modeling compound is the basis for this outdoor campaign from Artplan Rio de Janeiro. VIEW THE WOMAN OUTDOOR VIEW THE MAN OUTDOOR No joy from this Christmas tree2009 has been a particularly tough time especially for charities. Simon Communities briefed Irish International BBDO, Dublin to build on their existing House of Cards Christmas campaign with fresh creative, highlighting how tough it is for homeless people at this time of year. VIEW ABANDONED OUTDOOR VIEW HOME OUTDOOR VIEW SUDDENLY OUTDOOR The D&AD Awards 2010 Call for Entries campaign is a series of honest, targeted press ads aimed at D&AD's different constituencies. VIEW THE MISERY AD VIEW THE IMMORTAL AD VIEW THE MISERY AD Hamster powerA sweet little retail ad from FoxP2, Cape Town for the internet provider showing the employment of a furry little friend to create energy. VIEW THE SPOT Mini celebrates 50th birthdayPrint work to create awareness for Mini's 50th birthday, while underlining the masculine brand image with a twinkle in the eye. VIEW THE BIRTHDAY CAKE AD VIEW THE BIRTHDAY PRESENT AD Blind ECD Chris Do completed dazzling, powerfully symbolic typography on a PSA for the Partnership for a Drug-Free America. The :30, shot by Go Film's Andrews Jenkins for agency Ground Zero LA , is a stinging portrayal of teenage debauchery that required multilayered yet simple on-screen messaging to educate about teen drug use. VIEW THE SPOT Ogilvy creates a summer bottler for Coca-ColaOgilvy Sydney was tasked with celebrating summer with Coca-Cola and open up some happiness... The agency opted to go back to the good old days.. Big dumb fun. VIEW THE SPOT Propaganda Leeds build greater awareness of The Sophie Lancaster Foundation and raise funds to secure its future work. VIEW THE SPOT Guest judge: David Angelo, CCO, David&Goliath, Los Angeles
This week's guest judge is David Angelo, chairman & chief creative officer of David&Goliath, based in Los Angeles.
David has a BFA in Advertising from the Academy of Art College in San Francisco. He began his career in 1989 at DDB New York as a Junior Art Director. There, he created award winning work for Michelin, Seagrams Crown Royal, Seiko and most notably, the "Hey, you never know" campaign for the New York Lotto. In 1992, he was tapped as a Creative Consultant for the Clinton/Gore Presidential Campaign and was responsible for creating the anthem spot that ran on election eve. He then moved to the New York office of TBWA Chiat/Day to steer the Reebok and MTV accounts before heading West to manage the Lexus and Adidas accounts at Team One Advertising. Next, David joined Cliff Freeman & Partners in NY as Executive Creative Director. There, he worked on accounts for Coca-Cola and Fanta Global, Little Caesar's Pizza, Sauza Tequila, Prodigy Online and the Partnership for a Drug Free America. Over the years, David has created a memorable body of work that has garnered more than 300 of the industry's most prestigious awards, including Cannes Lions, Clios, One Show Pencils and Andys. In addition, David was inducted into the American Advertising Hall of Achievement for people under 40 and was described by Adweek as "one of the most prolific Art Directors of his generation". Upon this recognition, Kia Motors of America approached him in 1999 with the opportunity to start his own agency, David&Goliath. His agency has expanded its roster of brands to include Universal Studios Hollywood, Universal Orlando Resort, Bacardi Rum, Mattel, MGM Casinos - Monte Carlo and NY/NY, Mammoth Mountain Ski Resort, Red Bull Cola and Marc Ecko Enterprises. David currently serves on the Board of the Los Angeles Ad Association and the Art Directors Club. David is married with two daughters, and is unfortunately a die hard Oakland Raiders fan. *** JC Penney. Normally I'm not a big fan of ad sequels, however with this one I'll make an exception.... BEST TV As though I don't have enough to do, critiquing this week's bestadsontv.com takes priority over everything. Why? Because you and I both know that everyone whose work is represented here is waiting with breath that is bated, in hopes for my ultimate validation. And unfortunately kids, I'm in rare form today. After all, most of you egomaniacs have already stopped reading this intro copy and have moved on to see who I've picked as this week's best ads. So without further snarky babbling, let's open the gifts: JC Penney. Normally I'm not a big fan of ad sequels, however with this one I'll make an exception. I love the fact that you, JC Penney (a place my mom would take me and my six siblings for bargain sneakers), had the balls to not only approve and produce last year's breakthrough piece, but follow it up with this year's gem. I love the format, the review board, and the beer making kit. Bottom line, it does what no advertising or marketing campaign has done over the last several decades and that's make me feel different about a brand called JC Penney. Oh yeah, congrats to the creative team for allowing the client to show their balls. BEST PRINT Science World. Great print is always simple and to the point, that's why my vote goes to Science World, hands down. And that's why my comment here is simple and to the point. Moving on. BEST OUTDOOR Stella Artois. I have to say, this category had very slim pickings but if I had to choose one, the nod would go to Stella Artois for The Ritual Project. For starters, it's true outdoor (not a print ad posing as an outdoor piece) with an inclusive component to it: 21 days of hand painting to demonstrate the ritual of pouring a glass of Stella. The only question I have - Is it like watching paint dry? So there you have it, my honest take on this week's bestads. For those of you who I have chosen, congratulations, you have been validated. Que Sera Sera, whatever will be will beIt's hard not to be happy when you've got MySKY, according to this new TV commercial via DDB New Zealand. VIEW THE SPOT Save it for the Red CrossBring back the rackIn "Apples," the new PSA via DraftFCB for City Harvest Food Rescue Organization, a young womanâs boyfriend films her on his iPhone while she waits on the subway platform for a train. VIEW THE SPOT A big hand for a saving messageToo many people are drowning in rips. Yet survival is simple. Banjo Sydney wanted to drum this message into the busy heads of young guys.We loved working with Jack Wung and Nick Simkins at Window Sydney. Weâre grateful for their passion to create this commercial, despite the very modest budget. Hopefully they'll help save some lives. VIEW THE SPOT Be careful when openingWherever you go in Ireland, there's a fascinating human story to be told. Cogar is a series of documentaries on TG4 created by Publicis QMP, Dublin about the hidden side of Ireland and it's people. This re imagined map substitutes each and every place name with the kind of feelings and emotions attached to these stories, as well as living up to the station's promise the more you watch, the more you see. VIEW THE AD « First « Previous Next » Last » 4 of 5 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |