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Seen and noted
How you cheer is as important as how they play A spoof TV show from M&C Saatchi Sports and Sponsorship London instructing viewers how to do goal celebrations from the world cupVIEW THE SPOT  LA based ad & design agency Standard Time takes an upbeat, healthy approach to managing diabetes in this new :60 for CVS.VIEW THE SPOT  The latest from Innocean for Hyundai, and its official sponsorship of the 2010 FIFA World Cup, is all about loyalty. VIEW THE BABY NAMES SPOT VIEW THE DIE HARD SPOT VIEW THE BEGINNING AD VIEW THE LOYALTY AD VIEW THE 1950 AD  How can we talk to smokers in a language they understand without scaring the hell out of them?McCann Worldgroup Bangkok made this effort. VIEW THE FINGER AD VIEW THE LIGHTER AD VIEW THE ASHTRAY AD Putting profits before puppiesShakira leads the world This Time for Africa - official theme song of World Cup Soccer match featuring rock star Shakira taking viewers on a trip around the world, ending in Africa. Funds from tee shirts designed to support Barefoot Foundation.Site from Ogilvy & Mather New York VIEW INTERACTIVE DETAILS Giant Mayflower girl strides accross the country Bicoastal Rabbit director Brent Harris brings humanity to the moving process in the new visually poetic "Big Move" :70 for Mayflower, out of Grey Worldwide, NY. VIEW THE SPOT  HLA director Simon Ratigan and Leo Burnett London have joined forces to create a stunning new McDonaldâs campaign to honour the British weather.VIEW THE SPOT Upside of the "PB oil spill disaster" Here is how Lunch Partners Sydney creative partner Darryn Devlin tackled The Gruen Transfer's creative challenge to try to convince the public that the "PB oil spill disaster" is a good thing. The Gruen Transfer is a weekly ad show in Australia aired on the ABC.VIEW THE SPOT READ MORE  It is extremely important to obtain health insurance coverage before you get sick or hurt. The goal of this campaign from DDB Canada is to encourage people to consider health insurance coverage from Pacific Blue Cross before a dangerous situation presents itself, because in the seconds before an injury occurs, it is too late to get coverage.VIEW STAIRS OUTDOOR VIEW BIKE PATH OUTDOOR All doors lead to doom Bacardi is great for all occasions says Prolam Y&R , SantiagoPLAY THE PREGNANT SPOT PLAY THE MARRIED SPOT PLAY THE SLIP SPOT  The POOL and Egg Films collaborated on this new spot for West Coast Cooler, directed by Richard Chaney for Bloom in Dublin. The production brings to life the feeling of heading out on a girl's night out and elevates the brand to new heights.VIEW THE SPOT  A somewhat shocking take on the mix between friendship, drinking, and driving from Advantage Advertising, JakartaVIEW THE SPOT  Lotterywest offers large jackpots but the focus of this spot via Marketforce, Perth, is not on individual gain but rather how as a winner you would share the wealth.VIEW THE SPOT Guest judge: John Maxham, ECD, Cole & Weber United, Seattle This week's guest judge is John Maxham. executive creative director of Seattle-based Cole & Weber United - part of WPP's United Network - and an award-winning creative leader with a knack for driving client business through creative ingenuity.BEST: Old Spice/Questions Sure, it's easy to like these spots. But that's only because they're so damn good. Next time someone says advertising doesn't work, bring up Old Spice as a two word rebuttal. READ MORE  Leo Burnett Bangkok campaign for the Canon Powershot Underwater Camera.VIEW THE FIRST AD VIEW THE SECOND AD Giant bones found in Jakarta Dumocalcin is a practical chewable calcium supplement , but the problem is, it has a very low brand awareness. How do we create instant awareness amongst consumers that Dumocalcin promotes strong bones? Publicis Jakarta dramatize Dumocalcin's benefit in a unique and impactful way: We choose a flyover in the busiest street in Jakarta and turned its supporting columns into giant bones using fibre glass coverings. VIEW OUTDOOR  Western Australia is home to many unique species of wildlife. By helping Perth Zoo, you can help prevent these animals from becoming extinct. Spot from the Brand Agency, Perth. VIEW THE SPOT  For a very long time, Cancer has been seen as a symbol for death. However, if we faced it positively, the chance of healing actually raises to 60%.The aim of Grey Hong Kong, therefore, was to promote Hong Kong Cancer Fund and its free professional advice and counselling service to help cancer patients face cancer in a whole new perspective helping them restore hope.VIEW THE FOOTBALL SPOT VIEW THE HAND IN HAND SPOT VIEW THE SMILEY FACE SPOT  To demonstrate Albert Dali's ability to create 'Names that can make you think', Lucifer Labs, Chennai created a series of Puzzle Posters. Each poster featured a puzzle about a celebrated name. The clues were a tad lateral and a bit literal. VIEW THE BEE BEE C AD VIEW THE TIN TIN AD VIEW THE GREEN P AD  This print campaign created by Prolam Y&R, Santiago for Rockford outdoor experience stores, encourages people to realize the beauty of nature now.VIEW THE GLACIER AD VIEW THE NAMIBIA AD VIEW THE PHOENIX AD The car as a mouse For its next trick, the Toyota iQ is transformed into a fully functioning computer mouse for a live event in this viral effort from Saatchi & Saatchi Auckland.VIEW OUTDOOR More blood than you'd see on TV Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.VIEW OUTDOOR Is that a rocket in your pocket?Radio ads from Colenso BBDO to capture the young party crowdPLAY THE BOAT SPOT PLAY THE GIRLFRIEND SPOT PLAY THE NEIGHBOURS SPOT PLAY THE RICHER SPOT  A Renault Clio races a plane and a space shuttle in these two spots from WAM Publicis. ParisVIEW THE PLANE SPOT VIEW THE SHUTTLE SPOT Keep your speeding indoors Y&R Johannesburg set up a message along heavy traffic routes, where speed cameras take pictures of traffic offenders breaking the speed limit. When people received the traffic fines by post to their homes, they see a friendly ad in the background, reminding them they can drive as fast as they like with XBoxâs racing games, without ever paying a fine!VIEW OUTDOOR VIEW VIDEO  Kids get hyperactive due to sugar, with colun light milk they can stay quite docileaccording to Prolam Y&R, Santiago VIEW THE BONSAI AD VIEW THE BOTTLE AD VIEW THE JET AD Effervescent tissues Efferflu C is an effervescent tablet that treats the symptoms of colds and flu.Print by singh&sons, Cape Town VIEW THE TISSUES AD VIEW THE THERMOMETER AD  A posh couple trying a car finds it not expensive enough in this spot from WAM Publicis, Paris VIEW THE SPOT  It's not worth risking your house when you drive as this spot from Fallon Minneapolis shows.VIEW THE SPOT Chicago transit on line St. Louis targeted Chicago travelers with a unique campaign that integrated Chicago transit advertising with online, mobile & social media components. The response has been amazing to this site from Hoffman Lewis, St Louis.VIEW INTERACTIVE DETAILS  Vigor 33 is a highly concentrated detergent. The aim of Freeway Communications Hong Kong was to demonstrate how just a small amount of Vigor 33 can wash a large amount of garments.VIEW THE SPOT  As everyone gets set for the next round of World Cup games tomorrow, the OFF! team at Draftfcb Chicago quickly developed a fun little spot that addresses the vuvuzela "problem."Not a part of a new campaign, this brief video is simply the product of imaginative thinking from the agency's own internal World Cup fans. VIEW THE SPOT Don't starve the artist, shoot him! Downloading music illegally affects music artists worldwide. It has also caused CD sales to decrease rapidly. Therefore the aim of Grey Hong Kong was to come up with an online campaign to stop illegal downloading.VIEW AMY WINEHOUSE CONCEPT VIEW MADOWNLOAD CONCEPT VIEW BIUR CONCEPT VIEW COPY PLAY CONCEPT VIEW GORILLA CONCEPT VIEW JASON MAR CONCEPT VIEW KRAFTWORK CONCEPT  With a cast of Braddock residents, W+K Portland set out to bring Levi's theme of the new frontier to life.VIEW THE SPOT « First « Previous Next » Last » 5 of 6 |
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A public awareness campaign against Puppy Farms created by M&C Saatchi, Melbourne 
Outdoor for New Zealand Transport Agency from Clemenger BBDO Wellington
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Persil print work from DDB&CO Istanbul
JWT Delhi spot for Nokia 
A ballet of the french football team jerseys created by Saatchi & Saatchi, Paris