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Seen and noted
Guest judge: Richard Gorodecky, ECD, Amsterdam Worldwide
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 01, 2010 02:01 (Edited: February 17, 2023 05:19)
 Richard Gorodecky is the executive creative director of Amsterdam Worldwide. He has spent the last 14 years creating international advertising campaigns for some of the biggest brands in the world including Nike, Coca-Cola, Chevrolet, Intel, Electronic Arts, Panasonic, Gore-Tex, Opel, Asics, Onitsuka Tiger, Pernod Ricard and Anheuser-Busch InBev.Dirty Fireman gets an insanity award this week. There isn't enough madness in advertising these days. We've all become a bit too grown up as of late. I can only hope this piece of work heralds a new dawn of things not really making any sense. I miss the good old days. I miss my lobster. READ MORE Obsessed with the right things? Women can be obsessed about unimportant things. Agency DDB Singapore.VIEW THE BAD HAIR AD VIEW THE BOTTOM AD VIEW THE PIMPLE AD  The effect dropping a valuable item if it's wrapped in 3M Cushion Wrap is demonstrated here by Creative Juice Bangkok.VIEW THE MARBLE AD VIEW THE CERAMIC AD VIEW THE CRYSTAL AD  A young man takes break to have a KitKat and suddenly he notices something very interesting. A squirrel serenades a female squirrel Bollywood style in this spot from JWT Delhi.VIEW THE SPOT  The third in the series of the Halo 'Reach' campaign from AgencyTwoFifteen, San Francisco VIEW THE SPOT 8 Smartie kids team with 8 adult artists The 8 Colours of Fun campaign, via JWT Sydney, sees eight kids - one for each Smarties colour - paired with eight adult artists. The aim is for each duo to create an artwork inspired by their designated colour.VIEW THE IDEA SPOT VIEW THE 30 SPOT Australian Lamb springs into er... Spring Lamb, 'what everyone's eating this season' is the smouldering new star of the show with the launch of Meat & Livestock Australia's (MLA) latest campaign via BMF Sydney, designed to get people in the mood for Lamb this spring.VIEW THE SPOT Ask what your smart phone can do for you Every stop, every speech from JFK's campaign from 50 years ago is being rebroadcast as it happened 50 years ago, in a new campaign for the JFK Library and Museum, via The Martin Agency, Richmond. Readers can access the campaign via their smart phone and QR reader and can follow JFK's daily movements in 1960 via Twitter.com/kennedy1960.VIEW THE JFK 1 AD VIEW THE JFK 2 AD VIEW THE JFK 3 AD  Newpan is the No. 1 electronics retailer in the country The ad from Shalmor Avnon Amichay/Y&R Interactive Tel Aviv refers to the famous biblical story when Moses did the impossible and brought water out of a rock.Here we used honey instead of water as honey is a traditional food eaten on Rosh Hashana (the Jewish New Year).The line:The things we'd do for you. Happy New Year. Newpan ServiceVIEW THE AD Pop the pop ups Hubba Bubba via Woooow Amsterdam created this online widget that makes killing pop-ads more fun. VIEW INTERACTIVE DETAILS Instant karma When P&G's Herbal Essences Hydralicious shampoo and conditioner and Venus Embrace razors decided to team up for a winter promotion, they needed a big idea that tied them together. Saatchi & Saatchi Toronto came up with the proposition that in the winter, women still need to be soft from head to toe, because Canadian winters are the perfect time to cuddle up and get close to somebody. From that big idea, the Cuddle Me Sutra concept was born.VIEW INTERACTIVE DETAILS The doors open up This spot was done by Bester Burke Slingers Cape Town for Car Magazine's September issue, featuring the Mercedes Benz SLS AMG 'Gullwing.'PLAY THE SPOT DDB develops magic dishes for Morning Fresh To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds. www.dirtydish.com.auVIEW THE DIRTY COWBOY WEB FILM VIEW THE DIRTY FIREMAN WEB FILM VIEW THE PRODUCT VIEW THE WEB SITE The tweet written book LODUCCA.MPM, Sao Paulo, launched AlephTweets to promote The Aleph, the newest release of the internationally bestselling author Paulo Coelho. The website "rewrites" the book in real-time, word by word, with tweets from all over the world. Via his twitter account Coelho wrote: "Loducca using software to combine tweets+words of The Aleph".VIEW INTERACTIVE DETAILS Keep it all in a shoebox State is one of the biggest Insurance companies in New Zealand. Colenso BBDO, Auckland's task was to re-engage with customers and win back some love for the brand. The premise was simple; State care about your stuff as much as you do. The campaign kicked off with a nationwide search to find out what things Kiwis care about most. State will then find a way to protect these things, even the things you might not think you can insure.VIEW THE SPOT The murder starts here To promote the book by Elizabeth George, a thriller called This Body of Death (In Dutch Lichaam van de Dood), agency Houdini, Amsterdam came up with this easy to re-tweet, easy to email and Facebook-friendly approach. We let the readers experience the first part of Elizabeth George's book 'live': the discovery of a dead body on a cemetery. It started out on Twitter and Facebook with messages like ' Is that a dead body over there? Check the live webcam!' And let curiosity (and social media) do the rest.VIEW INTERACTIVE DETAILS Where the boss rules the night BOSS through Blast Radius, Amsterdam launches a new web site connecting international urbanites with local nighttime traditions around the world, for the launch of the new fragrance for men, 'BOSS Bottled. Night.' The cities featured on the site change according to where it's dusk, with content related to each city, like streams of weather info from Yahoo, mood sentiment from Twitter and stats on lifestyle researched specifically for BOSS.VIEW INTERACTIVE DETAILS  Funny ending for a Pillow fight in this spot from DRAFTFCB Paris for Conforma appliances.VIEW THE SPOT  UV sun protection is also possible with Columbia sportswear shirts in this ad from Prolam Y&R, Santiago.VIEW THE SHADES AD VIEW THE RAIN AD VIEW THE TREE AD Follow the walls to the beer Pacifico is the beer of authentic Mexico,hand made, imperfect, off-the-beaten-path. How does that translate to the hi tech world of the Internet? Creature, Seattle created MexicoViaPacifico.com each page a custom, hand painted wall in Mexico and California filmed and broadcast live to the Internet. Walls exist in places at Pacifico's heart: historic Mazatlan where the beer is brewed, a surfboard factory in Puerto Escondido, a rustic hotel in Baja, and Venice Beach Pacifico's adopted home in America. To encourage real world adventure, clicking on 'Visit this Wall' opens a Google Maps result showing the location of each wall.VIEW INTERACTIVE DETAILS Always smile at a crocodile Enjoy a magic travel across the life of Rene Lacoste and the history of the world-famous crocodile brand in this site by Septime Creation, France VIEW INTERACTIVE DETAILS Liar,liar the deals on fireBurger King asked Colenso BBDO, Auckland to highlight how good the deals are in their Flaming Great Value range.PLAY THE EARS SPOT PLAY THE FLOWERS SPOT Eric Quennoy, Mark Bernath, replace Jeff Kling at W+K Amsterdam Exclusive - Bestads can reveal that Wieden + Kennedy Amsterdam creative directors Eric Quennoy (left) and Mark Bernath (right) have been elevated to the joint ECD gig following the departure of ECD Jeff Kling, who is leaving to pursue other opportunities.Quennoy has been at W+K Amsterdam since April 2006 after working in New York for 8 years, his last post working with David Droga at Publicis, where his work was recognized at Cannes, Clio, and D&AD. READ MORE Electronic heartbreaker The campaign promotes the new Orange Me subscription where you can choose as much talk, text or surf as you want. So Saatchi & Saatchi Switzerland created unique characters and showed what Orange Me subscription they have chosen.VIEW THE MATTEO SPOT VIEW THE NICO SPOT VIEW THE PARTY SPOT VIEW THE LOUDMOUTH SPOT  Over the years MTV has progressively changed, but something thathasn't is the love for music and the tongue-in-cheek view of everything. The MTV in-house team shows the controversial and always hot Indo-Pakistan relations. We step into the war zone with our fingers crossed, screamed 'MUSIC RULES!' and run like hell! VIEW THE SPOT Degradeable family Publicis Mojo, Auckland dramatise the effect winter weather has on those living in poverty, symbols of basic needs(heat, food, power and simple comforts) were printed on degradeable paper in order to break down in the rain and wind. Within one month of winter the family was left with nothing.VIEW OUTDOOR  Luscious Director Tina Bull creates whimsical magic in this Dentsu Indonesia TVC for Soy Joy.This enticing TVC places princesses in an ordinary office environment - unveiling the princess in us all and visually puts the magic back into 3pm snack time.VIEW THE SPOT The spicy burger arrives Kudu is a chain in Saudi Arabia that is known for their spicy burgers. Agency: Targets Leo Burnett VIEW THE HOUSE AD VIEW THE CAR AD VIEW THE BENCH AD  As summer temperatures soared, BBR Saatchi & Saatchi brought the cool relief of chilled spring water to thousands of sweltering passers-by in downtown Tel Aviv. Giant water coolers were embedded into a 140-meter long billboard that featured imagery from the water's sourceVIEW OUTDOOR Burn bag To illustrate its slimming benefits, DDB DM9JaymeSyfu, Manila created this complimentary BURN BAG to be given away with every bottle of GNC Burn 60 purchased.VIEW OUTDOOR Creaky deposit
RADIO
August 26, 2010 19:31 (Edited: February 17, 2023 05:19)
Joint pain causes people to be burdened by their own bodies; normal tasks are made more difficult due to arthritis. DDB DM9JaymeSyfu, Manila present PHAREX NAPROXEN SODIUM as the answer to this painful problem.PLAY THE SPOT  Corona Extra is bringing humor to the beach in its newest spot by Cramer-Krasselt, Chicago for NFL programming, "Football Trick." VIEW THE SPOT Guest judge: Ewan Paterson, chief creative officer, DDB Chicago This week's guest judge is Ewan Paterson, Chief Creative Officer of DDB Chicago. Most recently, Ewan served as Executive Creative Director and Managing Partner of CHI+Partners in London.There's an un-written rule, or is it written, that you can't review your own work. Stops one being outrageously biased. And the like. With that in mind I won't comment on the great addition to Drench water 'brains perform best when hydrated' campaign, featuring the great 80s track 'Oops Up-Side Your Head', accompanying a man who cleverly sorts his head out on his way to work while drinking the increasingly popular mineral water and instead say how much I enjoyed the craft and humor in the latest addition to the Carlton Draught campaign... READ MORE It's not OK if you're not OK Perpetrators and victims of family violence are surrounded by people who could help them â friends, family, neighbours, workmates . . . yet so often, no one speaks up. Spots from DraftFCB Auckland. VIEW THE ANGELA SPOT VIEW THE JEFF SPOT Start up space free To shift Martell VSOP from a brand that showcases success to a brand that enables success TBWA Singapore created this outdoor installation.VIEW OUTDOOR  BBDO New York tapped music masters Yessian to create a tune for AT&T's Blackberry Torch that's causing an astounding internet stir.VIEW THE SPOT |
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