 |
Seen and noted
 Think Pad goes to the track in this spot from Saatchi & Saatchi Los Angeles VIEW THE DEMOLITION SPOT VIEW THE DIRT BIKE SPOT VIEW THE BUNGEE SPOT Amnesty International 50th anniversary The Absentees. An Air Belgium campaign for the 50th anniversary of Amnesty International.VIEW THE ANNA SPOT VIEW THE WANDA SPOT VIEW THE MEI MEI SPOT VIEW THE BRITO SPOT VIEW THE NEDA SPOT VIEW THE HANGING AD VIEW THE PRISON AD VIEW THE ABUSE AD VIEW THE AD Captive audience To celebrate the 50 years of Amnesty International, Air Belgium organised a concert by star singer Milow. Unfortunately, the people we wanted the most to attend, couldn't.VIEW OUTDOOR  You are the Control, new campaign for Kinect, the new device for the Xbox 360 by Microsoft. With 2 print ads from McCann Erickson BogotaVIEW THE MAN AD VIEW THE COUPLE AD How to be a real biker A beautiful ad from Kicatt Nohr Digitas UK and Believe Media's Andy Morahan for computer company ASUSVIEW THE SPOT  Unlike the other banks, NAB have set their customers free by abolishing exit fees and most of their home loan fees. To illustrate this and show the true value of freedom, Clemenger BBDO, Melbourne created 'Job Interview' and 'Open House.' In each scenario, people walk into a situation they soon realise they can't leave quite literally locked in. VIEW THE JOB INTERVIEW SPOT VIEW THE OPEN HOUSE SPOT The Don sings for your sausage DON Smallgoods is a deli-meat brand. If you are Australian, you would know that, because for 20 years the spokesperson has been a famously fictional migrant butcher with bad English. Naturally, he is called 'The Don'.DDB Group Melbourne created a series of radio ads celebrating the AFL football final series with it's own series of radio ads for DON Footy Franks, a much loved and consumed staple of the DON range.Considering every Australian football team has a club song for celebrating victory, Don decides to create his own song to win over fans. But instead of singing about victories and premierships, Don sings about, well, boiled sausage.PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT Cancer self examination from the opposite sex In many cases, it seems that drunk drivers walk away from drunk driving crashes with minor physical injuries. But Innocean, Canada wanted to highlight the fact that drunk driving offenders donât remain unscathed. Every day, one in four Canadians die in drunk driving related crashes and it's the memory of those deaths that end up staying with you forever. VIEW THE KYLIE AD VIEW THE GRANNY AD VIEW THE BROWNS AD  RKCR/Y&R London has created new work for ghd, the professional hair styling brand, featuring Katy Perry for the launch of its Scarlet Collection and were shot by world renowned photographer David LaChapelle.VIEW THE AD  The Clemenger BBDO, Sydney campaign illustrates that most of the rubbish you drop on land eventually ends up in our beautiful waterways.VIEW THE CUP AD VIEW THE CIG AD VIEW THE CHIP AD  Freddie Flintoff discovers the new M Kitchen range from Morrisons by chatting to the chefs in fluent French, Italian and Hindi in this DLKW Lowe, London.VIEW THE SPOT Stack the van and send it To promote the Opel Movano (van/utility vehicules), McCann Lowe, Brussels created a banner that is both useful and innovative: working just like websites such as YouSendIt or WeTransfer, the banner allows the user to upload up to 2 GigaBytes of file in the rear of the van and send it to someone... who'll then receive an email to download the file and learn about the Movano Range. Simple, practical and right for the product. A useful banner... in a world full of useless ones !VIEW THE CONCEPT Help LICRA fight against racism and anti-Semitism Since the date when it was founded in 1927, the International League against Racism and Anti-Semitism [LICRA: Ligue Internationale Contre le Racisme et l'Antisemitisme] has been in the forefront of the ongoing battle in France and abroad against "the infamy", against racism, against anti-Semitism, against all discrimination and in favour of equality for all persons. The campaign's main focus is to raise awareness about the emergence of violent and radical websites that pose a real threat to those targets considered "fragile" and impressionable such as children and young people.VIEW THE SPOT Too much oil on the gorilla Stuck in a sticky situation? Belo Men oil control products can help according to this spot from DM9JaymeSyfu,Manila VIEW THE SPOT  As the journey to the NFL begins around the country, each rookie has unique hurdles to overcome. Agency VML partnered with NFL Films to develop branded content that documents the path to the NFL for 15 rookies.VIEW THE SPOT  Ellie Goulding stars and provides the the backing track to this Nike spot from AKQA, London .VIEW THE SPOT  MPC's knack for making the impossible look easy is on full display once again, this time in a pair of Mercedes-Benz spots via Merkley + Partners and Smuggler Director Adam Berg. The MPC team put together an impressive array of motion control, CG and other effects for the new campaign.VIEW THE PASSING THROUGH SPOT VIEW THE UNCHAINED SPOT  Many of us long for more self-determination. Maxdome helps approach this goal - at least in regard to TV programme schedules. This spot from Grabarz& Partner, Germany shows people who wish to organize their TV programme in flexible ways due to unexpected trouble be it a streetblocking garbage truck, a glass of red wine spilt on the snow-white by a hectic dog, or a young lover playing with fire (just not hot enough)...VIEW THE SPOT Listen to the radio not the trafficTelstra 4G Juice brings this world to life A fun and colourful animation for the launch of Telstra 4G. The release of the '4G juice' brings this world to life. Colour spreads and grows causing a knock-on effect that spins water wheels, fills clouds with technicolour rain, and creates fountains of fun in it's wake.VIEW THE SPOT It's all in the jeans Home to the largest range of denim in Australia, Jeanswest commissioned DDB Group Melbourne to create a tool for aiding the in-store customer in their search for the perfect pair of jeans. With over 54,000 images stitched together to make swipeable and sizeable high res movies, iDenim Match brings the jeans to life via an iPad to a big screen. Models were shot from every conceivable angle and zoom levels, helping navigate customers through what can otherwise be a somewhat overwhelming wall of choice in denim.Their favourite jeans could then be bookmarked to show store attendants, who in turn offered specials based on their decisions.VIEW THE CONCEPT  DDB Group Melbourne and the Reach Foundation partnered together to create an awareness campaign called âThe Open Book Projectâ.We wanted to show teenagers that everyone â even the most famous and successful people in Australia â went through exactly the same stuff once. So we asked celebrities for their teenage diaries and published them online at the Open Book Project.com.au. What started as a trickle became a flood of entries and interest. TV and radio personalities read their own diaries on air. National newspapers printed politicianâs intimate confessions. Actors, sports stars, musicians and comedians all contributed stories of difficult times, determination, dreams, first loves and broken homes. As we turned these entries into other mediums like outdoor, press, radio and DM, the public became captivated by these intimate glimpses compelling them to share their own online. The Open Book Project generated over $1.2 million of editorial coverage, and spread Reachâs message to more than 9.1 million people, all on a $30,000 budget. VIEW THE SPOT  Costa Rica is home to five percent of the world's biodiversity, two oceans, friendly locals, and talking sloths? Yes, at least one talking sloth, a character production company Blind and agency Ignited brings to life in three new videos that promote Costa Rica's Million Dollar Gift of Happiness campaign. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE CONCEPT  29 years without attending a world cup ask for a brief but intense review of the joys brought by Peruvian soccer, highlighting iconic moments from 1970, '78 and '82, when the team used to qualify for the World Cup. All intertwined with an emotional speech which goes through a checklist of the most emblematic experiences of the World Cup climate and finally flows into a present time in a spot from Y&R Lima that revives them and asks us: "Our Team is back. Are you?"VIEW THE SPOT Ad Council Fights obesity with 'The Greatest Action Movie Ever' McCann New York has launched 'The Greatest Action Movie Ever'. This integrated program for the Ad Council takes a groundbreaking approach to combat one of the hottest issues in America, childhood obesity, where 1 in 3 children is overweight or obese. It starts with a nationwide casting call encouraging kids to "Bring Out The Action Hero in You" at ActionHeroAlliance.comVIEW THE CONCEPT Guest judge: Guga Ketzer, CCO of Loducca, Sao Paulo This week's guest judge is Guga Ketzer, chief creative officer of Loducca, Sao Paulo.Canal The Bear Hey Paul Bearman, really love your work and the way you started. Looking forward to starting this project together. Don't forget to send me your treatment. Right on!!! READ MORE  With Suncorp Bank, you're more than a number, as pointed out in this new series of spots via GPY&R Brisbane.VIEW THE SIGNS SPOT VIEW THE HAPPY BIRTHDAY SPOT Volkswagen is more even more affordable In New Zealand, Volkswagen are seen as premium European cars, and are thought to be too expensive by many new car buyers. Volkswagen wanted to change that perception, they reduced the cost of their cars across the range, making a Volkswagen even more affordable. We were briefed by Volkswagen to create a campaign that highlights the price and value of a new Volkswagen.VIEW THE SPOT  QT Mutual Bank Teaser and Branch launch campaignVIEW THE BUYING A BANK SPOT VIEW THE TEASER 1 SPOT VIEW THE TEASER 2 SPOT  Hungry Jack's makes it better with new line to reflect the brand's change of directionVIEW THE SPOT  This is the 2D version of a Grey London stereo 3D cinema spot. Featuring the poem "That's What I Heard You Say", written and read by Leonard Cohen. VIEW THE SPOT  Toyota and Saatchi & Saatchi LA are celebrating the launch of the reinvented 2012 Camry with one of the largest integrated marketing campaign launches in Toyota's history. "It's Ready. Are You?" iVIEW THE BUILT SPOT VIEW THE PIT STOP SPOT The audience went to the wrong movie Being the home of independent film, The Rialto Channel prides itself on showing films that don't follow the usual formula. This means certain people will really enjoy them. Certain others however, not so much.Agency: DDB New Zealand VIEW THE AD Chasing the clouds The Land Rover Defender is built for purpose and this ad from Y&R South Africa cleverly dramatises it's legendary capabilities and the extremes that they can endure. The ad also taps into the "Go Beyond" mentality of those that drive them.VIEW THE AD  A Y&R New York TV Commercial animated with V8 key ingredients to promote their 5$ coupon.VIEW THE SPOT « First « Previous Next » Last » 3 of 8 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Leo Burnett Sydney has created a web film to promote the Bike Film Festival.
Captain America and Billy hit the road in an Ogilvy, Cape Town update of Easy Rider 
john st Toronto spot to help beat cancer 
john st Toronto spot for Wiser's 
Poster from Longplay 360, Sao Paulo 
Print ad from DLV BBDO Italy