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Seen and noted
Audi A3 Sportback: Welcome Tomorrow Audi is relaunching the A3 Sportback with STV DDB group advertising agency Verba, and to do so it is going its own way, with a healthy shock treatment of technology, optimism and innovation. VIEW THE SPOT World Vision: Well Wishes World Vision needed a way to engage audiences that had long since forgotten about them or saw the brand as old fashioned and out of touch with their needs.The idea:To let people experience the joy of giving give away $100,000 to New Zealanders and let them give it back to the children of Malawi.Agency Sugar&Partners NZ VIEW THE CONCEPT The Unzipped Truth : Art In an attempt to start a citywide dialogue with New Yorkers, we stenciled simple, yet provocative, questions on sidewalks with #unzippedtruth. We then continued the conversation over social media channels and directed people to our answers at TheUnzippedTruth.com.VIEW ART OUTDOOR VIEW FASHION OUTDOOR VIEW G SPOT OUTDOOR VIEW FOOD OUTDOOR VIEW GOD OUTDOOR Staffs Retired Police Dog Fund: Teeth Cogent Elliot, UK client, Police Mutual, is a big supporter of police-related charities and organisations. They approached us asking for a concept to raise the profile of the newly created Staffordshire Retired Police Dog Fund that could work on posters around police stations and in police press titles.VIEW THE AD Melbourne Food & Wine Festival: Discover Something New Ogilvy & Mather Melbourne has created this print campaign for Melbourne's Food and Wine FestivalVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD jodi Lee Foundation: It'll Take Years Off You Appearing in magazines filled with beauty advertisements, this ad from AJF Melbourne reminded women that if they donât get screened for bowel cancer, they may not have to worry about growing old at all.VIEW THE AD Artesco: Pilot
September 20, 2014 22:36 (Edited: February 17, 2023 05:19)
 One more color. One more choice. in a print campaign from Causa, PeruVIEW THE PILOT AD VIEW THE CASTAWAY AD VIEW THE FISHERMAN AD  From Leo Burnett Istanbul a print campaign for JeepVIEW THE BEEP AD VIEW THE KEEP AD VIEW THE DEEP AD  This week sees the launch of Volkswagen's new advert via adam&eve London for their SUV model, the Tiguan. The 60' spot, Priorities, launched in the UK on X Factor, depicts those everyday, familiar acts of love and commitment that we all undergo for our children. VIEW THE SPOT First National Bank: Reinvention Over the past few years South African bank FNB (First National Bank) has become synonymous with innovation, even winning the 'Most Innovative Bank in the World' award at the 2012 BAI-Finacle Global Banking Innovation Awards. Agency: DDB South Africa VIEW THE SPOT  Barton F. Graf 9000, New York has created these two spots for GoDaddy.VIEW THE STICK IT SPOT VIEW THE NOT RELATED SPOT Department of Health: What Are You Doing On IceMotorola: Moto X, Moto G smartphones, Moto 360 smartwatch, Moto Droga5 New York releases new work for Moto X and Moto G smartphones, Moto 360 smartwatch and Moto Hint wireless earbud.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THID SPOT VIEW THE FORTH SPOT Sol Republic: Music Made Me Do It Sol Republic has launched a new campaign, Music Made Me Do It (#MMMDI) created with Mistress, Los Angeles. Music is more than just words with a beat; music is emotion and provides us with inspiration. A good song can help us be happier, run faster, think clearer and love better. From the outrageous and irreverent to sexy and courageous, MMMDI showcases and celebrates the stories we all have of music inspiring us to do anything and everything. Showcasing some of the things music makes us do is the Music Made Me Do It Story video, which launches on social channels and sites today. Over the next month, SOL REPUBLICâs Saviors of Sound (SOS) will be sharing their stories about how music has enabled them to do amazing things, from the incredible to the cringe worthy. Athlete Michael Phelps and DJ/Producer/Dim Mak Records Founder Steve Aoki are two of the SOL REPUBLIC SOS involved with the project.VIEW THE SPOT READ MORE  The campaign from BETC Paris centers on the film "Western", directed by Wilfrid Brimo and produced by Wanda, inspired by one of the brand's most notable films in the early 2000's for the 607. With black and white cinematography, the spot follows a group of Peugeot 508s overlooking the construction of a new highway from a parking garage in the desert, waiting for the road to be finished so they can conquer the new territory that lies in wait.VIEW THE SPOT AAMI: Don't Steal Loretta's Lunch Ogilvy & Mather Melbourne has created the next instalment of the 'Easier Ways to Save' campaign for AAMI, which first launched in August this year. Two new TVCs will be appearing on free to air and pay TV, and are supported by Video Content (YouTube & Pre-rolls), Digital Display, Outdoor and Press. The spots can be viewed here.VIEW THE LORETTA'S LUNCH SPOT VIEW THE DOGGY BATH SPOT  The latest documentary in our "This is Wholesome"campaign from Droga5 New York shows that just because a family has broken up doesn't mean they are broken. Meet Isaac and his parents, our latest wholesome family. Share your love for blended families with #NotBroken #ThisIsWholesomeVIEW THE SPOT  A miniature Abe Lincoln (MiniAbe) whisks his love off her feet to enjoy a romantic fall getaway in this parody of the 80s film "An Officer and a Gentleman".Agency JWT, Chicago VIEW THE SPOT Lidl: Lidl Fan Club The world cup 2014 was approaching and fans from all nationalities, cultures and languages were beginning to feel its pulse. At the same time LIDL, the leading grocery retailer in Europe, wanted to push their image as an innovative and surprising brand. Through one great idea, MRM/McCann Germany gave all football fans, a truly unique opportunity: To win the world cup for their own country and in turn, experience the goal-like feeling of great shopping at LIDL.VIEW THE CONCEPT WHO: Share Button takeover If we share everything in our lives, why not share life itself? Under this motto, we took over the Share Button on Namibia's major news and entertainment sites to link the act of sharing to the gift of blood donation. For the World Health Organization's 'World Blood Donor Day' Advantage Y&R Nambia "recruited" THE social media icon, the share button, to raise awareness for the need for blood donation: Whenever someone tried to share an article with friends, one of our pop-ups appeared instead, inviting the user to make a share that really makes a difference: VIEW THE CONCEPT Mr Kipling: Edible Billboard Mr Kipling has spent seven hours creating the worlds first "Edible Billboard" using about ten thousand cakes. Agency: JWT, London.VIEW OUTDOOR Smart: The Dancing Traffic Light BBDO Germany believe that smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light. FOR more safety. #WhatAreYouFORVIEW OUTDOOR  Short Rationale: Parodying Bullet Photography, the campaign literally breaks icons of boredom.Agency Noah's Ark Nigeria VIEW THE RED LIGHT AD VIEW THE SPEECH AD VIEW THE STATIC AD VIEW THE BUS STOP AD VIEW THE CHECKOUT AD VIEW THE HOLDUP AD  Breast cancer awareness charity CoppaFeel! has today launched a campaign that features bare-chested women, each body painted by renowned typographer Alison Carmichael with the word that best describes how their boobs feel to them. Shot by British photographer Rankin and using words such as 'squidgy', 'spongy' and 'bobbly', the campaign aims to normalise and desexualise female breasts and help women to reclaim the vocabulary surrounding them so they can be confident in describing #whatnormalfeelslike. The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK.VIEW THE PEACHY AD VIEW THE SPONGEY AD VIEW THE SQUIDGY AD VIEW THE DOUGHY AD VIEW THE FIRM AD VIEW THE SENSITIVE AD VIEW THE BOBBLY AD VIEW THE THREE AD SkellefteaKraft: Do You Love Energy Skelleftea Kraft is the small municipality-owned power company from north of Sweden who challenges the majors. Even the most well-read people in Sweden think that electricity is hard to understand, frustrating to pay and on the whole, something you don't like to put any efforts on. As a customer at SkellefteaKraft, you don't need to think of electricity. No complicated bills or hidden fees, customer service opened 24/7 and contracts that are easy to understand, allowing you to put your energy on things other than electricity. Agency Akestam Holst, StockholmVIEW THE SPOT McDonalds: Bring Back The Win To celebrate the joy of winning of Monopoly at McDonald's, we found the sleepy country town of Geurie in central NSW⦠a town that was in need of a win. So we gave them a day of winning. VIEW THE SPOT  XXXX Evolution tells the story of one of Australia's best know beer brands. Since 1878, XXXX has championed the great Aussie lifestyle. Being a part of so many generations and eras, they've seen a lot of change, but continue to remain true to their roots. A new look on the outside with 135 years of brewing excellence on the inside. VIEW THE SPOT  The "Shoes That Move You" campaign from DDB Vancouver is built from the insight that people arenât just buying shoes, they are buying the feeling that those shoes give them. VIEW THE CARDBOARD SPOT VIEW THE CAKE SPOT  Millions of cigarette butts, plastic bags, food wrappers, and plastic pollution litter California's beaches and inland waters. So each year, The California Coastal Commission create the California Coastal Cleanup Day, the state's largest volunteer event which draws tens of thousands of volunteers to more than 850 locations. BBDO San Francisco created an impactful campaign, on a pro bono basis, to create awareness of the event and recruit volunteers.VIEW THE SPOT Volkswagen: 40 Years of Protection Since the introduction of the Golf, 40 years ago, Volkswagen has made innovative technologies available for the public. To celebrate this historic birthday, DDB Brussels made a fitting TV and YouTube spot for Volkswagen Belgium. 'Safety by experience's the central theme in the spot in the typical Volkswagen tradition. VIEW THE SPOT  NTUC Income asks the young adults of today: How will the future you thank you?Agency BBH Singapore VIEW THE HUG SPOT VIEW THE KICK SPOT De Zelfmoordijn: Would You Answer This Suicide Call To find volunteers for 'de zelfmoordlijn' Ogilvy Brussels put a tlephone on a market place and registered what happened. We then released the video on september 10 (world suicide prevention day) through social media. VIEW THE SPOT Budweiser: Buds for Buds Got mates in the states you'd like to buy a beer? This week creative team Eamonn Dixon and Daniel Grech (ACDs at AKQA in San Francisco) launched Buds for Buds - a digital service that allows friends to send Budweisers across the country, and the world. VIEW THE CONCEPT Toyota's Wakudoki: Beach Wakudoki Riding on the success of Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota's Wakudoki campaign. Running across eight Asia-Pacific markets: India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam, Beach Wakudoki features members of World Order as lifeguards who take the catchy Wakudoki tune and dance moves to the beach. The video, which went live late August, has already been viewed over 600,000 times on YouTube.VIEW THE SPOT  CANAL+, France's premium subscriber channel for movies and sports, kicked off France's football season with a new campaign created by BETC, featuring their new tagline 'Making Sport Bigger is Our Sport'.VIEW THE SPOT  Volvo Trucks is once again ready to show the world that truck commercials can be entertaining and captivating. On 24 September a new film titled "The Casino" will be released. A teaser for Volvo Trucks' new 'The Casino' film was released today. With viral bulls-eyes such as The Epic Split, The Hamster Stunt and The Hook already under its belt, Volvo Trucks has shown that truck commercials can be entertaining, captivating and attract large audiences throughout the world. VIEW THE SPOT Guest Judges: Matty Burton + Dave Bowman, Whybin\TBWA, Sydney
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 16, 2014 23:14 (Edited: February 17, 2023 05:19)
 This week's guest judges are Matty Burton (left) and Dave Bowman (right), currently Executive Creative Directors at Whybin TBWA Sydney. And soon to be founding creative partners of Special Group, Sydney, Australia. Winner: Old Spice Robot. This is just so good. We're not going to critique it. It is what it is, enjoyable to watch, funny, that word that seems to creep onto briefs every now and again 'irreverent'. Oh, snap, we just critiqued it. READ MORE « First « Previous Next » Last » 3 of 7 |
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