Seen and notedLucozade Energy: Find Your Flow
This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people's perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow
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In New South Wales, a large percentage of home fires are started because people simply get distracted from cooking and leave the kitchen. We wanted to remind people of these everyday distractions and how un-attending cooking could quickly lead to fire.Agency: Leo Burnett Sydney
PLAY THE SIMMERING SPOT PLAY THE FRYING SPOT PLAY THE BOILING SPOT Tatura Hotel: The Internet's Pub
Always wanted to own your own pub? Well, this is the next best thing. We're offering 'The Internet' a chance to become part of the Tatura Hotel. If you contribute to our fund, we'll shamelessly name parts of the pub in your honour. Agency: Taboo
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Chandelier Creative New York has released this campaign for Old Navy.
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In this spot, for a product called the PeriCoach, we're thrust into a meeting of Leakers Anonymous, a support group for ladies with bladder issues.
VIEW THE SPOT Steinlager: Originals
Steinlagerâs 'Originals' is an underdog story that mirrors New Zealand's hopes for the Rugby World Cup 2015. Transporting us back to their first ever rugby victory in the UK Robber's Dog and DDB New Zealand tap into the purity, humility and authenticity surrounding the nation's sporting pride and joy, their national rugby team. Creating the 60' TVC was no small task for Robberâs Dog and DDB NZ;
VIEW THE SPOT Carlsberg: If Carlsberg Did Kickabouts
Last week creative agency 72andSunny Amsterdam launched their new global TV commercial with Carlsberg. The commercial stars former Manchester United goalkeeper Peter Schmeichel and UK football presenter, Jeff Stelling, to coincide with the launch of the 2015-16 Barclays Premier League season. Titled 'If Carlsberg Did Kickabouts', the commercial transforms a casual game of football between friends in a park into probably the best kickabout in the world.
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Ole Smoky Tennessee Moonshine, the most distributed moonshine in the country, announces today via Standard Time, LA the launch of the second phase of their all-new "C'mon Live A Little" marketing campaign.
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"Meet Us," a campaign created by Mother New York for client Calvin Klein, attempts to ingratiate a classic fashion brand into the day-to-day of tweenty-somethings who are too busy checking their phones to figure out whether there might be better-made blue jeans on the market.
VIEW THE SPOT Coca Cola: Share A Feeling
Coca-Cola has launched the latest installment of its global 'Share A Coke' campaign with 'Share A Feeling'. Using the universal language of Emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. Droga5 Sydney developed the concept, Isobar Singapore led the creative output by designing the emoticons and packaging labels, creating the TVC, OOH, social media video content, as well as digital engagement ideas. Agencies OgilvyOne and MediaCom have helped deploy it in Vietnam.
VIEW THE SPOT Mitchell Ness Nostalgia Co: Gentlemen Of Streetwear
Creative agency Red Tettemer OâConnell + Partners (RTO+P) has teamed with Mitchell & Ness, the company known worldwide for premium authentic and lifestyle sports apparel and headwear, to promote the company's Hi Crown Fitted line of headwear. Titled "Gentlemen of Streetwear," this online video series digs into the streetwear scene, as told by three men who live it: Russ Bengtson, Senior Editor of Complex Magazine; Deon Point, General Manager of Concepts; and MEGA, Co-Founder of Black Scale.
VIEW THE RUSS SPOT VIEW THE DION SPOT Mr Men Little Miss
Independent Melbourne agency The Reactor is helping Haven Licensing return Roger Hargreaves' beloved Mr Men and Little Miss characters to the hearts and minds of marketers with the launch of a new campaign centred around a new modelling agency.
VIEW THE FIRST CONCEPT Seeds Of Change: Save The Flavors
SEEDS OF CHANGE, the leading producer of sustainably grown seeds and organic foods, in partnership with its agency partner, BBDO San Francisco, recently staged an event called "Endangered Eats."
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The Y&R Sao Paulo campaign tries to show how on a simple and truthful way the sacrifices women do to become more beautiful. And that the best way to show that is representing that with flowers.
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Creative posters from SO&U Nigeria positioning Orijin as the perfect blend of herbs fruit and alcohol. A culturally rich and diverse drink for the emerging,urban and trendy youth in search of his/her origin.
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The movies' credits reveal much more than you could imagine on this LG campaign from Y&R Sao Paulo
VIEW THE CAROLINE AD VIEW THE PIETRO AD VIEW THE KELLY AD Broadways Bread: Return To The 70's
Three spots from Creative Y&R Kenya in a vibrant debut 1970s themed TV campaign for one of Kenya's most renowned bread brands
VIEW THE SPOT Bengal Bucket : RainBank
EnergyAustralia was looking for a new campaign to communicate that they employ some of the smartest and most highly trained people in their call centres. And these call centre employees are by the customerâs side wisely looking after their energy needs. Agency: Leo Burnett
VIEW THE WATER SPOT VIEW THE DIGITAL SPOT VIEW THE CORE SPOT VIEW THE MOVING SPOT Guest Judge: Jay Benjamin, CCO, Saatchi & Saatchi NYThis week's guest judge is Jay Benjamin, chief creative officer at Saatchi & Saatchi, New York. Winner: AT&T "Close to Home". Oh man. As a father of two little girls, I had to take a moment to collect myself after watching this one. READ MORE Country Racing Victoria: It's got it all
Consumers want to engage with the spirit of Country Racing - the way racing should be. They also want more than just a race day experience. They want a connection to the bush and the local regions - to sample produce, wines, entertainment, the landscape and unique local attractions. Country Racing, It's got it all. Agency: Balance
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This new global campaign from adidas Originals created by NY-based agency Johannes Leonardo is the fall/winter campaign continuation of its "Superstar" global effort that launched earlier this year.
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A new radio campaign created by KWP! Advertising for Ultra Tune auto service centres tunes in to car drivers' naivety when it comes to mechanical issues.
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We are VIM a local fitness club located in the shopping center of Rishon Lezion, Israel.That's why we asked for a local activity to promote our unique training experience.More precisely, we asked for flyers to be placed on car's windshields. And here is that's what we got:VIM POWER FLYER A new dimension to the long standing relation between Flyers and wipers.Agency: M&C Saatchi. Tel Aviv
VIEW OUTDOOR Collingwood Elvis Festival: Cop
Collingwood Elvis Festival is the world"s largest Elvis celebration of its kind; attracting over 40,000 attendees a year. This year, to attract even more fans to the four-day event, Collingwood launched a campaign to prove that "anyone can feel like Elvis". The work had to be approved by Priscilla Presley herself through Elvis Enterprises.Agency: Zulu Alpha Kilo , Toronto
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