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 In partnership with The FA, Budweiser rewarded the dedication of Sholing FC, an ambitious grassroots football club, with a £100,000 grant through our Club Futures programme. Semi-professional Sholing FC have previously been denied promotion, solely due to the poor condition of the club's facilities which failed to meet the more senior leagues' standards. Taking them from relegation to celebration, the life-changing grant will allow them to re-pitch the ground, build a new clubhouse, and ultimately make their dream a reality. Agency: Anomaly, London. VIEW THE SPOT
 A hero embarks on this turbulent quest throughout the decades looking at how Lacoste's style has evolved, but the polo maintains its inalterable elegance. Agency: BETC Paris. VIEW THE SPOT
 With the right support, many people with cancer can carry on being parents, grandparents, mates, colleagues, lovers. Because life with cancer is still life and we'll help you live it. We are Macmillan Cancer Support. Agency: VCCP, London. VIEW THE SPOT
 AFPHabitat with McCann Lima and with the production of Fertil presented a commercial for Mother's Day inspired in a real story. A tender story supported by a magnificent band, directed by Fito Torres, one of the young local directors of Fetil. Based on a true story and with a memorable actors direction, the spot reached that same day more than 16 thousand shared and 1.7 millions views, becoming one of the most viewed spots for Mother's Day. VIEW THE SPOT
 Los Angeles post production company Therapy Studios brings its one-of- a-kind touch to the launch of Atlantis, Paradise Island's shared mission coalition to nurture a Bahamian cultural and entrepreneurial renaissance. Crafted by shared mission creative agency enso, the launch debuts with the cinematic centerpiece film "Come to Life." Directed by Per-Hampus Stalhandske out of New York-based production company Variable, the film achieves the formidable task of capturing the spirited, artistic heart of the Bahamas in just 60 seconds. VIEW THE SPOT
 Walker, Zurich has used the struggles of morning travel to create a dramatic film for international hair care experts, SYOSS, highlighting the perfection of one woman's hair during the commute, whilst everyone else looks on in envy as they battle for their desired look. It's exactly this sense of theft that is emphasised in the latest online film by walker Zurich for SYOSS. The film combines a thief metaphor with fast cuts and humour to portray time-pushed commuters as a victims with bad hair. VIEW THE SPOT
 In this month of prayer, NIC Bank wishes you a peaceful Ramadhan Kareem. Agency: J. Walter Thompson, Nairobi. VIEW THE AD
 "Poker" is a hilarious new commercial from Spectrum featuring four evil pals - Death, a Werewolf, a Mummy and a Mad Scientist - enjoying Poker Night over a baseball game at Demon's house. We observe the monsters' easy camaraderie until Werewolf asks Demon to pause the game so he can go outside. Unfortunately something unthinkably evil ensuesâDemon's DIRECTV NOW can't pause TV, like Spectrum can-and someone will have to pay. Agency: Something Different. VIEW THE SPOT
 In this nation of boat owners, campers, and do-it-yourselfers, even the most urban of Kiwis can find a ute useful. This new campaign by 99 for Mazda's iconic BT-50 launches with the aim to move beyond the common perception that a ute is only a tradie's vehicle. The campaign has kicked off with a 30-second TV spot featuring a couple of blokes borrowing the BT-50, taking a tiki tour while doing things for themselves and others. 99 cast comedian Jesse Griffin and actor Tammy Davis (of Outrageous Fortune fame) and had them improvise all of their lines during the production. A 60-second version is also delivered through digital channels. VIEW THE SPOT
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Jack Welles has directed this spot for Everlast.