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Seen and noted
Atelca: The Good V1rus The Specific Language Impairment is a great unknown even among the professionals who must diagnose it. ATELCA's request was to get to an idea that changed this situation. CONTRAPUNTO BBDO, Barcelona, spread an Internet virus to university faculties of medicine, teaching, speech therapy and psychology that made students feel as kids with SLI. The virus changed their keyboard's behaviour. A way to make sure they remembered SLI. Once they had already experienced, the virus uninstalled itself automatically. Universities spread our virus through our Trojan horse 'ExamAlert'. When the students downloaded it, the virus self-installed and changed their keyboard to make them experience how a kid with SLI feels.VIEW OUTDOOR Asics: Studio App Fit in an awesome workout anytime with the Asics Studio App. The app gives you unlimited access to audio workouts in strength training, cardio and more, all led by butt-kicking personal trainers, backed by motivating music and guaranteed to make you sweat. Agency: Inamoto & CoVIEW THE CONCEPT Nando's: Right My Name In their quest to highlight typically South African challenges, Nando's, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa, by inviting all South Africans to sign onto rightmyname.co.za, a website where people can add their names to a database that will be made available for download on Human Rights Day, 21 March 2018. The list of names can then be used to update users' computer dictionaries, so that nobody is made to feel like a mistake again.VIEW THE CONCEPT SPCA: Fortunemoji To celebrate the Year of the Dog, SPCA Singapore has teamed up with creative agency, Kinetic Singapore to launch the SPCA Fortunemoji, a real-time fortune-telling show on SPCA Singapore's Facebook page happening on 13 Feb 2018 at 7pm. Master Dog, furry fortune-teller and friend of SPCA Singapore, is a familiar emoji brought to life using Apple's latest Animoji technology. Viewers of the live broadcast can leave a comment with their zodiac animal and a question on what the Year of the Dog has in store for their career, love life, wealth, health or education.VIEW THE CONCEPT Luminoso Recruitment: Hardy Audio How do you get advertising people to hear about new jobs available within the industry? You turn to the one place all advertising creatives go- Voice-over databanks. Brother and Co partnered with hardyaudio.com.au, one of Australia's leading voice-over databanks, and swapped out all 167 demo reads on the site, even the kids' demos, with tactical radio spots that targeted the listener. Each spot still showcased the voicesâ talents in the typical âhard sellâ, âsoft sellâ and âtraditionalâ style, but now had a humorous twist. Ultimately, we turned a voice-over demo site into a brand new marketing platform. To hear the devious campaign, select a voice-over at hardyaudio.com.au or listen to 4 examples from the campaign below.PLAY THE HARD SELL SPOT PLAY THE SOFT SELL SPOT PLAY THE MAY SPOT PLAY THE DEVIOUS SPOT  GEICO pre-roll ads have taken on a new life. Following in the footsteps of Unskippable, Fast Forward, and Crushed, The Martin Agency brings you 'Interrupt-a-palooza.' Cramming more fun, information and branding into 15-seconds than ever before. How? By not only admitting that our ad is interrupting you, but by getting in on the fun by interrupting ourselves.VIEW THE NIGHT SPOT VIEW THE DELIVERY SPOT VIEW THE SMILE SPOT Toyota: Start Your Impossible Toyota has launched its worldwide 'Start Your Impossible' Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations. The 'Start Your Impossible' brand line was introduced at the end of last year, continuing Toyota's evolution as a mobility brand dedicated to innovation. The TV commercial featuring Chris Vos is part of a series of emotional portraits of athletes by Toyota's Dutch agency of record, Etcetera. The campaign portrays Toyota's dedication to continuous improvement, which the brand shares with athletes, everywhere.VIEW THE CHRIS VOS SPOT VIEW THE IREEN WUST SPOT State Election 2018: Phase 1 - Enrol The Electoral Commission of South Australia (ECSA) has launched a multi-phase campaign ahead of the 2018 State Election, aimed at encouraging all South Australians to not just enrol, but also see the value of their vote. With more platforms than ever through which people can share their opinions, the campaign posits, there is one way to ensure yours has a meaningful effect on the State: by putting your vote where your voice is. Created by Hybrid, the campaign includes three phases of TV, press, radio, outdoor and digital ads, with particular focus on motivating younger South Australians to enrol, participate and make their opinion heard.VIEW THE SPOT  Telesoftas, a Lithuanian tech provider, decided to launch a campaign via Clandestinos, offering their services to other companies in order to help them to step forward and make a move to make life better for humanity. Telesoftas, with this video, is also communicating its own work philosophy, which is all about making a better world for every human being through technology.VIEW THE SPOT  In a world first Samsung introduces the 'Samsung Adoption Package.' The only package that gives you a free vacuum cleaner, when you adopt a dog to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine, thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums. Leo Burnett, Israel VIEW THE CARA SPOT VIEW THE TAMRA SPOT VIEW THE ALIYA SPOT QuickBooks: Backing the Small Businesses Behind the Music QuickBooks is more than just accounting software for small businesses. Their mission is to support and champion the 'little guys' in every conceivable industry with our platform 'Backing You'. That's why, instead of finding just another singer to cover our soundtrack of Daft Punk's 'Harder, Better, Faster, Stronger', we found 13-year-old unknown Willa Amai and launched her career. When the GRAMMYs spotlight was shining on the big names in music, we shined a light on Willa and the team of independent workers bringing her career to life with us. We created a music video showing the process and launched Willa on iTunes as a highlighted new artist. With over 12 million views in a week, we succeeded in backing a young talent all the way to stardom. Agency: TBWA/Chiat/Day, Los AngelesVIEW THE SPOT Global Air: Kiev Behind each trip there is a stamp in the passport. But, it is not all about collecting stamps, because behind each border stamp, there are stories, and new experiences to share with others. You talk of what you experience and see around you. Travel more, share more with Global Air. Agency: Cheil, KazakhstanVIEW THE KIEV AD VIEW THE TAHITI AD VIEW THE DUBAI AD  The signs of Human Trafficking are all around usVIEW THE PLAYGROUND AD VIEW THE TRAIN STATION AD VIEW THE BEDROOM AD JEEP Renegade: The Closest A Car Can Get To Mars The world saw a large and new American rocket arced into space on Tuesday. But this time, NASA was not involved. To take advantage of this event, we created posts and ads for JEEP with the title: "The closest a car can get to mars by its own technology". Agency: F.bizVIEW THE AD  Valentines day campaign created by Estudio Vivo, for the best brazilian steak house in Cancun, Mexico.VIEW THE STEAK AD VIEW THE PAELLA AD VIEW THE SHELFISH AD VIEW THE RED WINE AD Black Hawk: DogCheck With more than 40% of the nation's dogs overweight or obese, Masterpet's premium dog food range, Black Hawk, is encouraging owners to see their dogs in an innovative new light by turning their canines into human form as part of the latest extension for the Real Food Movement for Pets created by The Works. Black Hawk DogCheck helps identify if a dog's health is at risk due to obesity and helps owners to take steps needed to improve their pet's wellbeing. The launch of DogCheck, which is accessible via smartphone and desktop, is being supported by PR, social, video content and events.VIEW THE CONCEPT Audi Q5: Intervention Whether it's being fired, an intervention or a surprise in the family, don't you wish you could have seen these things coming? On the road, you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Agency: Tonic International, DubaiPLAY THE INTERVENTION SPOT PLAY THE PROMOTION SPOT PLAY THE NEW WIFEY SPOT Driving & Parking: I Just ClickedSome people still don't care about wearing a seatbelt, but their mothers, kids and partners do...Agency: FederationPLAY THE MUM SPOT PLAY THE KIDS SPOT PLAY THE TRADIE SPOT  Today sees the launch of a multi-million dollar national advertising campaign via Mr Wolf, introducing PayID â a new service designed to make payments simpler that will be rolled-out this year by most Australian banks, building societies and credit unions via mobile and online banking. The campaign highlights the goldfish moment that many of us can have when trying to remember a BSB and account number. VIEW THE SPOT Guest Judges: Alex Little + Karsten Jurkschat, ACDs, McCann, NY
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 12, 2018 10:53 (Edited: February 17, 2023 05:19)
.jpg "https://www.bestadsontv.com/news/upload/Alex Karsten (1).jpg") This week's guest judges are Alex Little and Karsten Jurkschat, associate creative directors at McCann, New York. First Prize TV: Well this was a bitterly boring round for television. We were under the impression we'd be judging six brilliant spots from around the world, but instead we were given six ads that were all for the American detergent brand, Tide. How terribly depressing. Not only for us, but for you, the men and women at home who, until moments ago, were expecting to be inspired by the incredible array of commercials being produced around the world, which have been consistently delivered to you in a digestible format once a week on a Tuesday, or sometimes Wednesday, for several years. On behalf of Best Ads, we sincerely apologise for this blatant and embarrassing display of preferentialism and hope order is restored this time next week. READ MORE WWF: : For Nature For You WWF is For Nature. For You.First Integrated Brand Campaign Launches in 50 Years The World Wide Fund for Nature (WWF), the world's leading independent conservation organisation, is reawakening the relevance of the brand to South Africans with the launch of a new integrated brand campaign, Agency: M& C Saatchi Abel, Cape Town  VIEW THE SPOT Hong Kong Tourist Board : Explore the Old Town
INTEGRATED
February 10, 2018 12:11 (Edited: February 17, 2023 05:19)
 Hong Kong Tourism Board continues its promotion of Old Town Central, a revamp of the two oldest neighbourhoods in Hong Kong, with an immersive installation that blends art, history and technology. The "Explore Old Town Central" immersive installation showcases detailed illustrations that capture all the characteristics of Old Town Central from art, heritage, dining and culture. Simply hover your hands above the 8 key hotspots on the map to be taken there and interact with different elements of the illustrations.VIEW THE SPOT  This campaign is focused on the impact of deforestation on wildlife in particular. Forests cover 31% of our planet and produce vital oxygen. 1.6 billion people rely on benefits forests offer, including food, fresh water, clothing, traditional medicine and shelter. Many of the world's most threatened and endangered animals live in forests that are under threat.Agency: R.K.Swarmy BBDO, MumbaiVIEW LION OUTDOOR VIEW PEACOCK OUTDOOR VIEW RHINO OUTDOOR Global Air : Sleepy Destinations The world is huge and there are enough places for everyone to enjoy vacations. Somebody likes to walk across the city and enjoy the architecture and its monuments. Others like to lay and sleep on exotic beaches and get alive at night. While others just like to see girls, girls and girls. And also Kazakhstan offers something uniqueVIEW THE ZANZIBAR AD VIEW THE BRAZIL AD VIEW THE ZARAGOZA AD  In a sterling example of what 'branded content' should be, Passion Pictures has created 'Joy Story: Joy & Heron', a four-minute animated short for China's largest retailer, JD.com. With all the style and production values of the best Hollywood feature animation, the film is the heartwarming tale of Joy, the brand's beloved dog mascot, and her comic trials with a pesky heron. Agency: 180.aiVIEW THE SPOT Drakes Supermarkets: Ingredients For Every Day Madhouse Creative has created these spots for Drakes SupermarketsVIEW THE FIRST SPOT VIEW THE SECOND SPOT Hong Kong Tourism Board: Good Fortune Everywhere With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energised city. The 90-second film follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong's signature event, the International Chinese New Year Night Parade. Directed by The Sweet Shop's Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquillity of Man Mo temple to a beautiful flower market and onwards to traditional 'fai chun' stores, the Chinese New Year story is told through the eyes of adventurous local children. Agency: Grey Group, Hong KongVIEW THE SPOT  Experience the thrilling action-packed "Long Live The Kingâ spot for Lexus featuring the all-new 2018 Lexus LS 500 F SPORT and King TâChalla (a.k.a. Black Panther). Agency: Walton Isaacson, New York.VIEW THE SPOT Molly’s Pet Shop: Hood House Over the last decade in South Korea, the number of house cats kept as pets has steadily increased. At same time the number of stray cats has also increased, but due to a lack of public awareness regarding animal homelessness, there is very little public support to help these animals. To raise awareness, and promote positive interaction between people and homeless animals, Molly's Pet Shop, an E-mart pet shop brand in South Korea first collected clothing donations from the public and local Goodwill stores. Then, the clothing was recycled and remade into portable cat shelters called Hood Houses. 2,000 Hood Houses were manufactured and given away to customers who voluntarily bought food for stray cats during a two-week period in December, 2017, at all Mollyâs Pet Shop locations in South Korea. Agency: Cheil Worldwide, SeoulVIEW OUTDOOR KonsultaMD: From Out of Nowhere, Dr. Everywhere The Philippines is an archipelago composed of 7,641 islands. Thus, health care remains inaccessible to millions of Filipinos in far-flung areas. To promote KonsultaMD, the Philippines' premier telehealth company, GIGIL put up Dr. Everywhere. Unstaffed pop-up clinics that demonstrate wherever there's a phone, there's a doctor.VIEW OUTDOOR Vector Lights: Launch Show More energy hits the surface of the earth in a single hour, than a human uses in a year. Vector's goal is a smart energy future for Auckland, starting with the harbour bridge by creating the "Vector Lights Launch Show" via Colenso BBDO, Auckland. VIEW OUTDOOR  Hundreds of antennas in handrails and under seats will make Super Bowl 52 the most connected. Verizon walked around all game checking cell signal row by row, seat by seat. For the big game, we created a communication system built to handle thousands of fans using their devices, all around the stadium. Overall, we installed approximately 1,200 antennas in the stadium which the network could be monitored from a new control room. Agency: The Community, USA.VIEW HANDRAIL OUTDOOR VIEW ROWS AND SEATS OUTDOOR VIEW STADIUM OUTDOOR VIEW NERVE CENTER OUTDOOR VIEW CONTROL ROOM OUTDOOR VIEW STREET LIGHTS OUTDOOR NZ Fire Service: Senseless When you sleep you lose your sense of smell. A fact that makes the case for smoke alarms in bedrooms all the more compelling. VIEW THE OLD LADY AD VIEW THE CHILD AD VIEW THE BABY AD Cleland Wildlife Park: Let Nature Be Your Guide Let nature be your guide at Cleland Wildlife Park. Agency: Showpony Advertising, Adelaide.VIEW THE KANGAROO AD VIEW THE KOALA AD VIEW THE POSSUM AD  The projects* and Frucor Suntory have unveiled the first brand campaign to relaunch the iconic Australian sports drink Mizone.VIEW THE SPOT Absolut Vodka: The Vodka With Nothing To Hide Absolut employees bare all to show it really is 'the Vodka with Nothing to Hide.' Absolut's new film by BBH, London, leads the way for transparency in the most revealing way possible. From each seed to every bottle, Absolut's journey is laid bare for all to see - viewer discretion advised! Absolut launches a brand new film 'the vodka with nothing to hide' to prove just how transparent things are in Ahus, Sweden and features employees totally in the nude. From Absolut Vodka's CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has nothing to hide, but have something worth shouting about. VIEW THE SPOT NYU Langone Orthopedics: Going with the Flow We don't usually think about it, but life in New York requires speed, strength, and agility. So for NYU Langone Orthopedics, Munn Rabot imagined New Yorkers as different kinds of athletes. Reprising our 2016 Orthopedics campaign, this spot ran during the biggest American athletic event this year, the 52nd Super Bowl.VIEW THE GOING WITH THE FLOW SPOT Assaulted Women's Helpline: No Filter Using the Snapchat and Instagram social media story platforms Giants & Gentlemen, Canada has created this "No Filter" campaign for the Assaulted Women's Helpline.VIEW THE SPOT  "Deli Deli," friend. Ye Royal Deli is open! Dietz & Watson are giving away free meats and cheeses all day. Only free meats and cheeses, there's no free beer. Agency: Red Tettemer O'Connell + Partners.VIEW THE SPOT « First « Previous Next » Last » 5 of 8 |
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See the world, with someone who means the world to you. Agency: Ensemble Worldwide