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Seen and noted
 Life insists on turning us grey.Routines, rules, and the constant âthatâs not for your age.âJoseph Coiffure chose to show the opposite: women who use color as a way of saying âhere I am.â Stay Unhidden, the new campaign, celebrates all those who decide not to hide and to shine exactly as they are. VIEW THE AD  For Motherâs Day, Burger King Paraguay chose not to idealize motherhood, but to show it as it truly is: chaotic, messy, exhaustingâand deeply beautiful. The campaign highlights the everyday moments moms face, from sleepless nights and toys everywhere to spontaneous hugs. A tribute to the real, unfiltered motherhood experience. Because it may not be perfect, but itâs the most beautiful chaos in the world.VIEW THE 6 ADS  Lomito vendors spend entire nights satisfying Asuncion's hunger, moving in a well-oiled nocturnal choreography that repeats itself every day. But when the sun rises and the grills are turned offâwho feeds them? Last year, we found out: they choose Burger King. And we showcased it through a graphic campaign that successfully made its way into the streets, the people, and popular cultureâwhile also gaining recognition at several festivals. VIEW THE 3 ADS  Instead of focusing on the sauce, the campaign centers around visual elements that evoke ways to soothe the signature heat of Frankâs RedHot®. By using iconic images that anyone could easily recognize and associate with immediate relief.VIEW THE 3 ADS  Instead of focusing on the sauce, the campaign centers around visual elements that evoke ways to soothe the signature heat of Frankâs RedHot®. By using iconic images that anyone could easily recognize and associate with immediate relief.VIEW THE SPOT  Paraguay. Summer. 40 degrees. Parched. Dry. TaDa delivers cold drinks, fast and at the best price, avoiding traffic, lines and the heat.TaDa Your drinks without leaving homeVIEW THE 3 ADS Burger King: The King & Mickey Combo Burger King hacks Disney to put Mickey on its free burgers.Mickey present in Burger King products without spending a dollar on copyright? Yes, the fast food chain in Paraguay launched the King and Mickey combo, which includes the classic grilled hamburger, fries, drink and a free panettone, a dessert widely consumed in this market during the Christmas season. The brand did not have to pay for the use of the graphic of the famous mouse since they implemented an alliance with Mickey, a local company dedicated to the elaboration of different foods, and whose logo has been similar to the well-known character since 1935 VIEW THE SPOT H 2 O Sounds of Water Orchestra: Water Harp OniriaTBWA Paragury and the H 2 O Sounds of Water Orchestra have partnered to launch this sustainability campaign. VIEW OUTDOOR  There are a thousand different ways to experience the "Feel make Feel" but this month we focus on a special feeling, which is achieved in special ways and produces special moments of enjoyment.VIEW THE ACQUA AD VIEW THE DIAMOND AD VIEW THE FLOWER AD Corona: Lime Bottle The lemon ritual is one of the most important characteristics of Corona beer. However, when it comes to enjoying it, sometimes it is forgotten. True to its simple and authentic spirit, Corona modifies its bottles for the first time in history, with a laser engraving that has the shape of a lemon, located on the neck of it, so that nobody will forget how a Corona should be enjoyed: "Always with a Lime". The creativity was overseeing by the Paraguayan agency Oniria TBWA, led by Daniel Achaval and Camilo Guanes.VIEW OUTDOOR Fundacion San Joaquin Y Santa Ana: Abandonment Has No Filter In recent days, social networks have been flooded with images generated by an application (FaceApp) that allows aging people's faces and project how we would look when we get older. San Joaquin and Santa Ana Foundation has over 75 grandpas and grandmas in absolut abandonment situations. All they ask is for people to come and visit them. Agency: Wild FiVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD City of San Bernardino: Remembrance Walk A recent study revealed that 62% of Paraguayans tend to ignore their own culture. And the figure is even higher among young people. Itau believes the wealth of a country is measured also by its culture. Guarania is a musical genre created in Paraguay. "Recuerdo de Ypacarai", the most famous guarania song, turned 70 years old in 2019. This was an opportunity to reconnect Paraguayans with the authentic musical genre of their country. The solution was "Paseo del Recuerdo," a musical installation that allows anyone to play the notes of "Recuerdos de Ypacarai", just by passing the palm of the hand over the keys. Agency: OniriaTBWA VIEW OUTDOOR CONMEBOL: Three Players Tested Positive The 2019 FIFA Women's World Cup will take place in France in June and with more funding than ever before, it's set to be a record event for women in sport. However, women's football in South America doesn't get the same level of attention. Teams receive very little funding and only a small audience follows the event. To encourage more women to participate in the sport, CONMEBOL and Garabato MullenLowe Paraguay launched a campaign to capture the attention of South American football fans and promote the development of women's football across the continent. VIEW THE SPOT  The warmth they're looking for is not on the streets. Agency: Nasta/Ogilvy, Paraguay.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Amnesty International: Rocket Sometimes imagination is the only way. Every day two girls are victims of sexual abuse. Agency: Havas, Paraguay.VIEW THE AD Amnesty International: Anti Abuse Dolls In Paraguay, sexual abuse is a silent threat. Every week new cases appear in the media. But most of them are never reported. So we decided to focus on prevention through education. To create awareness among our kids,Kausa Havas, Paraguay created Arami and Amaru, World's first anti abuse dolls. A toy that tells kids which parts of their body are private through an electronic device placed inside them. A social campaign byAmnesty International Paraguay and Laboratorios DÃaz Gill, with the support of Unicef and the Education and Culture Ministry of Paraguay.VIEW OUTDOOR KitKat: The Break Machine The Break Machine is the first vending machine that gives away KitKat for doing absolutely nothing. Agency: Nasta/Ogilvy, Paraguay.VIEW OUTDOOR Oniria TBWA: Toys In Mourning In Paraguay, 4 newborns die every day from preventable causes in the last 20 years according to the Ministry of Public Health.To reduce that number, we should make the government invest more in health and education related to newborn deaths . To call the attention of the media and government officials, Asuncion awoke with toy stores closed for mourning, with windows acclimated with toys in black and a message: A baby changes your life,a death also. Join to #ceromuertesevitables (zero preventable deaths) mobilisation. Agency: Oniria TBWA, Paraguay VIEW OUTDOOR |
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New print from Cranlux, Paraguay for Angripas