To build buzz for Commodity Exchange's new condom brand, YOLO,Y&R South Africa & Advantage Y&R Singapore created a radio ad specifically designed to reach young people in their most prized possessions their cars. The ad features a couple in the car on their way to dinner. They are clearly attracted to each other, as is evidenced by their interior dialogue, which the listener hears. However, as they're about to succumb to their carnal desires, a warning voice from the backseat reminds them to buy a pack of YOLO condoms.
PLAY THE SPOT
