Emirates Team New Zealand's long standing sponsor, Toyota New Zealand is seeking support from Bermuda as it starts its challenge for the America's Cup in a new campaign developed by Saatchi & Saatchi, New Zealand. The campaign, launched in the Caribbean island nation's media, draws many parallels between Bermuda and New Zealand under the heading, "Hey Bermuda we look great together," and then cuts to the chase. The campaign notes that both Bermuda and New Zealand are island nations originally colonised by Britain, with a liking for fishing and that both happen to have a city called Hamilton. It also suggests that if Emirates Team New Zealand wins the "Auld Mug" we will give Bermuda the North Island, subject to Prime Minister Bill English being "cool with it".
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