BBDO Indonesia and BBDO Guerrero Philippines have joined forces with Sweety on this campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby's diaper regularly if they want to prevent monster tantrums.There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away.
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