Seen and notedXtrim: The Ultimate Coach
After 20 years, Club Sport Emelec found itself in the relegation zone of the Ecuadorian football championship. Simultaneously, Emelec's EA Sports team thrived, securing victory in the E-Liga Pro and earning a spot in the E-Libertadores. Xtrim, a proud sponsor of Emelec and an internet service provider connecting Ecuadorians to opportunities, wanted to show how effective Emelec's EA Sports team could be on the real football field. To do this, they brought in Sebastian Esparza, a top player from E-Ligapro, to join Emelec's coaching staff.
VIEW OUTDOOR Festival de Cine Ambiental Ecoador: The Voice of Nature
City noise and productivity silence what really matters. Almost no one talks about the problems that affect the environment, and it is hard to believe it because nobody sees it directly, we are not there to understand what is happening, but indigenous Amazonian communities are and they know the effect caused by mining extraction industries and oil, not only in their communities also on the planet. With this campaign we made known those environmental activists who take action and become the voice of nature, a strong and firm voice that defends life. If you did not know these stories through the news on television and social networks, you can see them compacted and with a great vision at the Ecoador Environmental Film Festival. Agency: XL Grandes Ideas.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD
Vitality is the wellness program that rewards you for doing physical activity and improving the state of your health.
Agency: AWA VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Corona Tropical: 5.038 Influencers
Corona Tropical arrived in Ecuador, a hard seltzer backed by the Corona brand. We had a problem: in Ecuador, nobody knows what a Corona Tropical is and everyone thought it was a beer. We had to create an action to give visibility to this new product, but also to make it easy for the consumer to try it and at the same time educate them, all this with a low budget. For this reason, we turned all those who want to try it into influencers, for each Instagram story they post, we gave them a can of Corona Tropical.
Agency: Bombai, Ecuador VIEW THE AD Farmacias 911: Ancestral Translation
Ecuador has more than 2 million Quichua speakers that die from common diseases every year. They rely on ancestral medicine because is the only medicine they understand due to a law that prohibits modern healthcare-related products from being in a language other than Spanish. That's why Farmacias 911 introduces: Ancestral Translation. An instant image-based translation for Quichua speakers in the packaging of our generic drugs. We paired the plants they use with the medicines that have the same but improved effect and printed them in our packaging for them to understand without breaking the law.
Agency: Paradais DDB VIEW OUTDOOR
In Ecuador it is very common for people to sneak food into movie theaters.
Agency: Mayday AD VIEW THE AD
Social networks give us the news of what is happening in the world. And Russia communicates it as a simple military operation, disguising a war as an achievement. But in this war no one should be. That is why we have created this awareness campaign using part of the weapons of war.
Agency: studio 85 VIEW THE TANK AD VIEW THE CANNON AD Pilsener: Zero Degrees, Zero Minutes, Zero Seconds
Ecuador is in the middle of the world and Pilsener beer is the official sponsor of national soccer team. To recognize the qualification to the FIFA World Cup Qatar 2022, we made these prints that use the line that divides the field as a resource, just as the equatorial line divides the world into two hemispheres. Zero degrees, zero minutes, zero seconds. We are already in Qatar 2022.
Agency: MullenLowe Delta VIEW THE AD Alcaldía de Guayaquil: Scared Dog
Every New Year's Eve, fireworks light up the sky with wild colors that create a magical scene throughout the waterside city of Guayaquil.
But, at the same time, these "amusing lights" provoke anxiety, tachycardia, phobia, and even fatal heart attacks in thousands of household pets. So, when will our "fun" stop hurting others? Agency: Laika VIEW THE DOG AD VIEW THE CAT AD Alcaldía de Guayaquil: Kid statistic
On New Year's Eve, thousands of citizens in Guayaquil are rushed into the emergency room injured by fireworks, firecrackers, and sparklers. Leaving behind a statistic that will remain on their hands forever.
Agency: Laika VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
The water pollution caused by non-biodegradable detergents destroy the planetâs flora and fauna. Some species are in danger of extinction because their habitat, and sources of food and water sources are disappearing. We decided to use garments to send a message about species that are threatened by the use of these detergents.
Agency: MediaBrands VIEW THE BEAR AD VIEW THE BLUE AD VIEW THE PINK AD Pepsi and Picker: Real SkillsPizza Hut: Soccer Box
During the COVID19 pandemic, millions of people had to lock themselves in their homes for several weeks, but the situation was particularly difficult for children. That's why Pizza Hut made their pizza box to come with instructions to turn it into board games and doing better the time at home.
Agency: Paradais DDB VIEW THE SOCCER AD VIEW THE RACING AD VIEW THE ART AD
No matter where it happens we'll replace it.
Movistar new roaming with screen insurance. Agency: Publicis, Ecuador VIEW THE PARIS AD VIEW THE TOKYO AD VIEW THE BERLIN AD mezcal mortal Oaxaca: Great Stories You Are Living
Mezcal Mortal is a distilled agave liqueur and decides to communicate the intrinsic attributes before its insignia, which is the skull and crossbones.
Agency: studio 85 VIEW THE AD Chaide: Impossible To Binge Watch
GC Herrera / FCB&FiRe have created these radio spots for Chaide
PLAY THE FRIENDS SPOT PLAY THE GOT SPOT PLAY THE MADMEN SPOT Mercedes: Don’t Drink and Drive
Paradais DDB, Ecuador has released this print campaign for Mercedes because drinking before wouldn't have the same ending. Don't drink and drive.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Pilsener : CLOWN
Ecuadorianâs Carnival Icons
Agency: MullenLowe Delta VIEW OUTDOOR VIEW THE DEVIL PRINT AD VIEW THE QUEEN PRINT AD
80% of accidents happen in places that don't seem dangerous, which is why we wanted to show how something as safe as a crosswalk can turn into something as hazardous as a staircase.
Agency: BBDO, Ecuador VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Visa Banco Internacional: Use It Anytime
Print campaing for Visa Debit.
Use it anytime. Agency: Punto99 VIEW THE SHOPPING AD VIEW THE DINNER AD VIEW THE PHARMACY AD Cinemark IMAX Theatre: Inception
Publicis, Ecuador have created these ads for Cinemark
VIEW THE INCEPTION AD VIEW THE MINIONS AD VIEW THE SCARFACE AD VIEW THE SKYSCRAPER AD Cinemark: Every Colour You Could Imagine
Many famous movie characters share the same color. Colors that can be the same, but when you see them in a Cinemark XD movie theater, you can see in detail how different they are.
Agency: Publicis VIEW THE RED AD VIEW THE GREEN AD VIEW THE BLUE AD
1 out of 6 men is vulnerable to a fatal disease without getting adequate healthcare. November is the month for men's health awareness. #Movember
Agency: Big Teddy VIEW THE AD
Paradais DDB presents the case developed for its client Claro - one of the main soccer sponsors in Ecuador - in which, for the first time in football's history, a brand gives a fan the opportunity to play an international match with his team, in a crowded stadium and with a live regional broadcast. People on the stands sometimes are more passionate than the players on the field. They cheer and support their teams to their victory. What could be more special for them, than to be on the field playing with their favorite team?
VIEW THE SPOT
The agency, Paradais DDB, led by Ricardo Medina and Agustin Febres-Cordero developed a new campaign for Dream Pack to raise awareness for the damage suffered by the species that inhabit the ocean utilizing single-use plastic packaging. Composed by "Battle Ships", "Indians" and "Soldiers", this print campaign is based on the data that 1.5 million animals die per year because of the plastics discarded in the ocean generating a global crisis that affects various species of animals, several in danger of extinction.
VIEW THE BATTLE SHIPS AD VIEW THE INDIANS AD VIEW THE SOLDIERS AD Banco Pichincha: The Cheering Trophy
Liga de Quito is the only Ecuadorian football club that has won all the international titles in South America, which is why it is called "El Rey de Copas" (Spanish for "The King of Trophies"). Banco Pichincha, official sponsor of La Liga, wanted to take advantage of a football match as an opportunity for the fans to demonstrate their passion for their favorite team. By using audio&data, Mullen Lowe Delta, created a trophy made with the cheering of the 50.000 fans who attended Liga de Quito's stadium.
VIEW OUTDOOR
Having facial hair became a trend, but not everyone knows how to properly care for their beard or mustache and problems such as burning, irritation and itching are becoming more frequent, that's why products have been created that help us avoid them. We made those problems more obvious. We used makeup and painting techniques to turn some beards into cactus, llamas and chili plants; to tell in an entertaining way that in Beard Bros. Co., there are products like oils and in this specific case, balsams designed to avoid common problems and facilitate the care of the beard. Agency: McCann, Ecuador
VIEW THE BURNING MAN AD VIEW THE CACTUS MAN AD VIEW THE CHILI MAN AD Tippytea: Gipgytea
Following the modern and minimalist aesthetics of McDonald's communication, we created a series of ads where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.
Agency: Publicis One / Leo Burnett, Ecuador VIEW THE CAR AD VIEW THE LAMPS AD
Maksim Fulltime, Ecuador has illustrated this "Don't Drive & Drive' print campaign for Hot Wheels.
VIEW THE JUICE AD VIEW THE MILK AD VIEW THE COKE AD El Universo Newspaper: Boomerang
History is Back as Koenig Comunicacion present these ads for El Universo Newspaper
VIEW THE DALAI LAMA AD VIEW THE HITLER AD |
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