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 In light of Journalist's Day celebration, DDB Uruguay and newspaper El Observador's campaign focuses on gender inequality in the workplace. During the month when Journalist's Day is celebrated in Uruguay and the anniversary of El Observador, the agency and client have collaborated to create a piece that narrates the story behind Robert Capa, the iconic photojournalist, widely recognised as one of the most influential figures in the history of photojournalism. Many are familiar with Robert Capa, but few know that he never truly existed; he was the pseudonym of a pair of photographers, a man and a woman hidden behind an image and a male name. VIEW THE SPOT
 This is the story behind Robert Capa, the iconic photojournalist, recognized as one of the most influential personalities in the history of photojournalism. Many know Robert Capa but few know that he never actually existed, he was the pseudonym of a couple of photographers. A man and a woman hidden behind an image and a male name. VIEW THE SPOT
 Safe for you, safe for the planet. In 2030 all of our cars will be pure electric. VIEW THE 4 ADS
 On February 15th, International Day Against Childhood Cancer, the Perez Scremini Foundation invited 176 FIFA 22 players, from professional esports teams, who were competing on the Copa Elite, to shave their avatars head, go out on the field and play a Match against Cancer. The games were streamed on Twitch. The message reached several macro influencers and public figures from the sport and esport world, who shared the content and drew attention to specialized and mass media from the entire region. All of this, without any kind of paid media. Agency: From VIEW OUTDOOR
 To achieve this, an experimental technique with microperforated impresssions was used. Tiny pores thar are invisible during the day but at night ther let the light pass through them to reveal hidden message. VIEW OUTDOOR
 At a time when travel is so restricted here is travel journey made in Collaboration with Nestor Paris and celebrated chef Francis Mallmann to bring you all the flavours of Uruguay. VIEW THE SPOT
 For the first time during the Uruguayan summer, vacationers can enjoy their favourite McDonald's meal on the beaches of Punta del Este, with the help of PedidosYa. Historically, many tourists from the region spend their holidays in Punta del Este. Considering this summer is facing a lower tourist revenue, due to an economic regional downturn, the brands decided to expand their coverage area in an unprecedented way, creating the McDelivery Point to generate new consumption occasions on six beaches. Agency: Camara TBWA VIEW OUTDOOR
 The Electric Factory and Lifebuoy took an invisible problem and made it noticeable with 'Bacteriads.' VIEW OUTDOOR
 Every year Amnesty International elaborates a report about the situation of Human Rights in Uruguay. A report that demands the truth about 152 people still missing since the military dictatorship.Agency Lowe Ginkgo, Montevideo VIEW THE AD
 Draftfcb's Chicago office launches "Story", one of the six spots developed for the NHL Stanley Cup Playoffs campaign, Because It's the Cup. VIEW THE SPOT
 Young & Rubicam Monte Video created this integrated campaign for the birth of Precaria VIEW THE SPOT
 Challenging performance athletes ad from Salado Media Montevideo VIEW THE SPOT
 STOP DRINKING ASSOCIATION campaign from Soul Fast Montevideo VIEW THE AD
 Amen Montevideo created this spot for Erdinger non alcohol beer VIEW THE SPOT
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Visual project to boost the New Bose Sound System of Nissan Kicks.
WILD Fi have created this spot for AMC
Camara TBWA have created these ads for McDonald's
Print campaign from Camara TBWA, Uruguay to promote the 24-hour service. 
From Uruguay Agency Domino presents print ads for Mazda
Campaign from Soul Fast Montevideo for Gossip News Magazine