Initiative Vermisste Kinder / Free2Move: Screen2Save

In a powerful public-private collaboration, the Initiative Vermisste Kinder, Free2move, Mediaplus Group and partners* have launched Screen2Save - Germany’s first real-time, geo-targeted alert system for missing children. This new platform uses data-driven media to distribute verified alerts exactly where a child was last seen - reaching millions within hours and addressing a critical gap in the country’s child safety infrastructure. Every two minutes, a child is reported missing somewhere in Europe. In Germany alone, over 18.000 children were registered as missing in 2024. Yet, unlike other European countries, Germany has no nationwide Amber Alert system due to strict data privacy laws. For parents, it’s an unimaginable fear - and for too long, a systemic blind spot. The Screen2Save system is built around a newly developed online form created by the Plan.Net Group in partnership with the Initiative Vermisste Kinder and partners . In the case of an emergency, parents or relatives can submit a report with a photo, details, and location of the missing child. After police verification, the message is automatically distributed via:
In-Car media: Digital screens integrated into the rear side windows of parked Free2move vehicles across major cities.
Retail media: Supermarket displays via partners such as local grocery chains EDEKA, REWE, and retail media networks.
Social media: Automated posts are published on Facebook, Instagram and TikTok
Thanks to geo-intelligence, the alerts appear exactly where they’re most relevant - and the radius expands over time to increase visibility.