Wang Lao Ji: The Journey Home

The biggest mass human migration in the world occurs around the Lunar New Year in China. Millions of people crowd into all kinds of transport in order to go home and celebrate the occasion. Most travel by car or bus. To mark this occasion, Wang Lao Ji, China's biggest and most celebrated traditional herbal drink brand, collaborates with Baidu to launch an interactive and virtual go home experience called 'The Journey Home', created and produced by Shanghai-based independent agency F5. After choosing the departure and destination point, users can instantly have their unique 30-second journey home video clip that combines street view clips of the cities along the users’ journey home. For added fun, users can also choose from an array of filters and music options to personalize their videos and directly share their mini road movies on Chinese social media. The application would not have been made possible without Baidu Street View. Street View provides interactive panorama from positions along the streets. Vehicles with mounted multi-lens camera are used to capture Street View’s 360-degree panoramic images.