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Can you see with your ears? What emotion fits in the palm of your hand? Is it possible to outsmart fate? These are just a few of the questions Lexus poses in its new marketing campaign launching today. The campaign, created by Team One, called "Our Greatest Curiosity," is a defining celebration of curiosity and the fascinating questions about humans that only Lexus asks, and therefore, only Lexus can answer. The campaign is designed to celebrate, provoke and satisfy curiosity. A 60-second spot celebrates human curiosity with scenes of people indulging their curiosity in a wide variety of ways – listening to birds in the rain forest, painting on canvas in bold strokes, fearlessly diving off a cliff, exploring our solar system.
Credits
Other credits
Director of Content Production: Sam Walsh
Director of Business Affairs: David Peake
Music Supervisor: Neil Cleary
Management Supervisor, Product Insights: Joe Rigonan
Product Insights Manager: Vincent Scott
Program Manager: Jamie Lau
Account Director: Ben Allison
Account Supervisor: Monica Abbracciamento
Production Service Company: Goodgate, Barcelona Spain
Edit Company: Cut n Run Credits, LA
Editor: Steve Gandolfi
Assistant Editor: Moss Eletreby
Managing Director: Michelle Eskin
Executive Producer: Amburr Farls
Head Of Production: Annabelle Dunbar-Whittaker
Senior Producer: Jared Thomas
Edit Company: TOM, LA
Editor: Brendan Carney
Editor: Sergio Maggi
Motion Graphics: Robert Johnston
Post Producer: Veronica Santana
Editor, Director of Post Production & VFX, Executive Producer: Bryan Cook
EP Post Production: Gina Grosso
VFX Company Credits
Creative Director: Rob Hodgson
VFX Supervisor: Rob Ufer
Executive VFX Producer: Karen Anderson
Senior VFX Producer: Bomyee Hwang
On-set VFX Supervisor: Naomi Anderlini
Senior Flame Artist: Alex Kolasinski, Sam Shiftlett
Flame Artists: Kathleen Kirkman, Sean Anderson
Nuke Artists: Luis Artigas, Joshua Pena
BGLR line producer: Jagadish Radhakrishna
Cleanup lead: Sugumar S
Cleanup artists: Prasanth Palaparthi, Abdullabeeb Kondachan, Akhil K.P.
Roto lead: Mahendra Reddy
Roto artists: Ekanathan Kuppan
Color Company: MPC, LA
Senior Colorist: Mark Gethin
Color Executive Producer: Meghan Lang
Color Producer: Rebecca Boorsma
Associate Color Producer: Phoebe Torsilieri
Color Assist: Nate Seymour
Mix Company: Margarita Mix, LA
Mixer: Bruce Bueckert
Assistants: Mike Murzyn, Sean Melia & Brian Frank
Executive Producer: Whitney Morris
SFX Company: Squeak E Clean Studios
Sound designer: Drew Fischer
Producer: Johanna Cranitch
Executive Producer: Christina Carlo
The artist: Kings Kaleidoscope
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