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Bicoastal production company REVERSE teamed up with agency Team One to create a series of Lexus spots for an integrated campaign called "Our Greatest Curiosity." Directed by Johan … read moreStahl, the spots celebrate human curiosity by posing fascinating questions about how we experience the world. The campaign will extend into 2020 and spans TV, streaming video, digital, social, alternative OOH (airports, gyms, elevators, cinemas), print, and audio. “Our Greatest Curiosity” breaks the status quo as car advertising goes. Instead of copious car shots, Team One committed to capturing humanly relatable imagery to keep the focus on the viewer as the VO says, “We’re curious about you. The 60-second anthem spot visually underscores the campaign theme of curiosity. On land, underwater, and into space, we see a series of vignettes that capture the riveting, majestic, and even intimate moments of the human odyssey.The spot will air on cable, primetime and late-night programming, with media-buys planned for major TV events, such as the Oscars, Golden Globes, and the World Series. Additionally, they will air during broadcasts of NHL, NFL, NCAA Football, and English Premier League matches.
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Credits
Other credits
Director of Content Production: Sam Walsh
Director of Business Affairs: David Peake
Music Supervisor: Neil Cleary
Management Supervisor, Product Insights: Joe Rigonan
Product Insights Manager: Vincent Scott
Program Manager: Jamie Lau
Account Director: Ben Allison
Account Supervisor: Monica Abbracciamento
Production Service Company: Goodgate, Barcelona Spain
Edit Company: Cut n Run, LA
Editor: Steve Gandolfi
Assistant Editor: Moss Eletreby
Managing Director: Michelle Eskin
Executive Producer: Amburr Farls
Head Of Production: Annabelle Dunbar-Whittaker
Senior Producer: Jared Thomas
Edit Company: TOM, LA
Editor: Brendan Carney
Editor: Sergio Maggi
Motion Graphics: Robert Johnston
Post Producer: Veronica Santana
Editor, Director of Post Production & VFX, Executive Producer: Bryan Cook
EP Post Production: Gina Grosso
VFX Company: MPC, LA
Creative Director: Rob Hodgson
VFX Supervisor: Rob Ufer
Executive VFX Producer: Karen Anderson
Senior VFX Producer: Bomyee Hwang
On-set VFX Supervisor: Naomi Anderlini
Senior Flame Artist: Alex Kolasinski, Sam Shiftlett
Flame Artists: Kathleen Kirkman, Sean Anderson
Nuke Artists: Luis Artigas, Joshua Pena
BGLR Line Producer: Jagadish Radhakrishna
Cleanup Lead: Sugumar S
Cleanup Artists: Prasanth Palaparthi, Abdullabeeb Kondachan, Akhil K.P.
Roto Lead: Mahendra Reddy
Roto Artist: Ekanathan Kuppan
Color Company: MPC, LA
Senior Colorist: Mark Gethin
Color Executive Producer: Meghan Lang
Color Producer: Rebecca Boorsma
Associate Color Producer: Phoebe Torsilieri
Color Assist: Nate Seymour
Mix Company: Margarita Mix, LA
Mixer: Bruce Bueckert
Assistants: Mike Murzyn, Sean Melia & Brian Frank
Executive Producer: Whitney Morris
SFX Company: Squeak E Clean Studios
Sound designer: Drew Fischer
Producer: Johanna Cranitch
Executive Producer: Christina Carlo
Music Artist: Kings Kaleidoscope
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