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TK Maxx: Gift Different
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This year it's all about turning off the gifting auto pilot and gifting more adventurously - thanks to TK Maxx - as shown in the off-price retailer's latest festive campaign. The campaign, created by Wieden + Kennedy London, launches on TV in the UK on the 12th November, in 40, 30 and 20 second slots, with a longer 60 second version running online. It features a daredevil gifter, affectionately known as “TK”, who is on a very specific mission: to gift like he’s never gifted before. Sick and tired of the same old gifts from the same old shops, the festive hero skis off-piste on an alpine adventure in Gift Different, the latest iteration of the brand’s Ridiculous Possibilities platform.
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