TK Maxx: TK Maxx’s Website

In her latest campaign, director Lou Escobar loudly reaffirms that TK Maxx does, in fact have a website. The hyper-real, flashy and glittering visuals follow a woman staring at her phone until the moment of shock when she discovers the site. Word of mouth spreads like wildfire as the cast of eccentric characters, enveloped in a surreal aesthetic and soundscape, exclaim in the revelation of TK Maxx’s website. The campaign was made in collaboration with Wieden+Kennedy London.