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TK Maxx: White Christmas
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Shoppers dreaming of a White Christmas may find that their dreams come true this year, thanks to the innovative festive campaign that will see an exclusive group of shoppers receive the gift of real snow at their homes, for free, courtesy of TK Maxx, the store of big gifts at small prices. Launching this Friday, the labels-for-less retailer's bold and highly original Christmas campaign via Wieden + Kennedy, London, will offer shoppers the chance to pick up the 'biggest gift at the smallest possible price', an actual 'White Christmas' - for absolutely nothing. The spot is directed by Ian Pons Jewell and voiced by Bill Nighy, shot in the hyperreal, cinematic style that has become the brand’s hallmark.
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