Interactive ad: MYER: Christmas Is Where We Are

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On Sunday, Myer will launch its new Christmas campaign, accompanied by a fun and interactive new product, the Myer Global Positioning Stocking. The new campaign recognises the unique nature of an Australian Christmas. Not only is Australia an incredibly long way away from the North Pole, but Australian families often aren't at home on Christmas Day spending the day at the beach, a campsite, a holiday house, or visiting family and friends. All of which makes Santa's job of tracking down and delivering to Aussie kids much, much harder. With that in mind, this year, Myer is celebrating the Aussie Christmas, wherever it happens to be, with a new campaign platform: "Christmas is where we are". The launch ad follows the story of Sally, a young girl whose family are going away at Christmas, as she grapples with the important question: How will Santa find me? Myer and its creative agency, Clemenger BBDO Melbourne, have answered this question for Sally and all Australian kids, with an innovative solution, the Myer Global Positioning Stocking. A product that ensures Santa can find everyone this Christmas. See: https://www.myer.com.au/content/gpstocking