MYER: My Store

Myer's 'My Store' campaign is back, with commercials via Clemenger BBDO, Melbourne airing on commercial television from last night. The new campaign acknowledges Myer's strong history, and the special place it holds in the Australian community, but it also looks to the future with a contemporary look and feel, to show how Myer is evolving and improving its product offering, online store and in-store experiences and service.