TV ad: MYER: Myer Spring

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The magic of front projections and colourful raindrops brings this Myer world alive in a beautiful spot directed by Scott Otto Anderson. Featuring Jennifer Hawkins, this projected world shows beautiful illustrated flowers and other racing-inspired iconography that ignite with colour as vivid raindrops fall on the scene. The suite of stylish, whimsical illustrations were created specifically for Myer’s Spring Racing campaign by illustrator Rebecca Weltzer. Carefree pastel watercolours merge with hand-drawn illustrations in a "colour by numbers" inspired execution that highlights all the fashion and excitement of the Spring carnival season. Agency: BADJAR Ogilvy Melbourne