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IGA: InseparableThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
For the second year in a row, IGA and Sid Lee are partnering up to give audiences a gift for the holidays: a two-minute animated film benefitting La Tableee des Chefs. IGA will donate $1 to this organization every time the video is shared on social media. Inseparables (Inseparable) tells the story of Anto and Maxime, two young children whose friendship grows as they trade items from their lunch boxes with each other. The two-minute short film is the culmination of six months of hard work by about 40 artisans based in Montreal and Paris, backed by an almost-completely instrumental version of "J'irai ou tu iras" by Jean-Jacques Goldman.
Client – Sobeys, Carl Pichette – V.P. Marketing, Nancy Champagne, Alexandra Monti |
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