 |
Embed Video
For the fourth year running, IGA has released a special short film for the holiday season. The Trophy is a story of hope, reconnection and shared passions, conceived by creative … read moreagency Sid Lee, Montreal. This year, there's a new ingredient in the storyline: a love of hockey that spans the generations and brings people together. Every time the story is shared on social media, IGA will contribute $1* in support of the Montreal edition of Scotiabank Girls HockeyFest, taking place in 2022 for the first time in Quebec. The Scotiabank led event is designed to make hockey more accessible to young girls and teach them valuable skills that will serve them well both on and off the ice. Animation for the film is by Mathematic Studio, with a soundtrack by Circonflex. Once again, scripting was the work of a multidisciplinary team of talents at Sid Lee. “IGA’s Holiday story is not only a long awaited tradition, but also an opportunity to produce a large-scale creation that’s halfway between advertising and film,” says Mathieu Bouillon, copywriter at Sid Lee, and co-creator of The Trophy. “At Sid Lee, whether you’re in finance or creative, everyone has a chance to propose a story, find the best one and to get behind it!” adds Miriam Rondeau, art director at Sid Lee and co-ideator of the story The Trophy.
read less...Production : Joannie Tellier, Magali Loiselle, Marie-Christine Toupin, Carolyne Goyette
Strategy: Pauline Rosen, Gonzague Mulot
VP account services: Geneviève Boulanger
Account Director: Ariane Poitras
Account services team: Catherine Savoie, Judith Dupuis
3D Production: Mathematic
Realization: Bertrand Bey, Marie-Julie Dallaire
Production : Alexandre Pagot, Guillaume Audibet
Production Director : Jérémy Dumetre
Production Manager : Mathieu Taggart
CG Supervisor : Martin Trepeau
Audio & Music: Circonflex
Musc : Maxime Barzel, Olivier Girard, Paul-Étienne Côté
Sound design : Pierre-Hugues Rondeau
Mix : Dominic Cabana
Média : Carat
Account director: Maryse Archambault
Media supervisor: Annie Forget
Media Buy: Nathalie Bilodeau
Digital supervisor: Simon Garneau
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
