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IGA: Mr. Beaver’s Yule Log - Teaser


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For the 6th year in a row, IGA is kicking off the holiday season with a traditional Christmas tale, Mr. Beaver’s Yule Log, with creative agency Sid Lee. This year’s tale highlights an essential theme of the holiday season: the importance of sharing and the feeling we get when we do so, with a grandfather telling Mr. Beaver’s story to his grandchildren.
Credits Other credits

Client - IGA - Carl Pichette, Caroline Duhamel, Chloé Daigneault-Paris, Chloé Bouchard, Anick Lacroix, Amélie Amyot, Sarah Gagnon, Marie-Christine Morel, Josiane Bégin and Marie-Eve Deslauriers

Agency

Creative Collaboration: Francis Lévesque, David Lambert, Julie Desrochers, Maxime Paiement

Production Coordinator: Elisa Hernandez Riveiro

Group Account Director: Thalie Poulin

Account Manager: Priscilla Marullo

Account Executive: Nadia Gilles

Strategy Director: Nicolas Naulevade

Strategist: Corinne Blair

3D PRODUCTION: Tonic DNA

Director: Kun Chang, Fabien Fulchiron

Executive Producer: Stefanie Bitton

Senior Producer: Frédérique Parenteau

Project Manager: Stefen Lamontagne

Production Coordinator: Fanny Desseaux

Illustration & Design: David Goldstyn, Ana Eskildsen, Cindy Foucault, Phoebe Mao, Isabella Ceravolo, Michael Renaud

3D Supervisor: Fabien Fulchiron

Modeling and Rigging: Flooul Studio & Kippcase Studio

Modeling, Texture and Lighting: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet,

Maxime Pelletier

Animation Supervisor: Wiley Townsend

3D Animators: Cindy Foucault, Gabriel Fazzioni, Wiley Townsend & Studio Nebula

Compositing Supervisor: Marc-André Bourgoin

Compositing: Marta Grasso, Marc-André Bourgoin

Colourist: Benoît Côté

AUDIO & MUSIC: Circonflex

Music: François-Pierre Lue, Olivier Girard, Paul-Étienne Côté Sound Design & Mix: Frédéric Laurier

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