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For the 6th year in a row, IGA is kicking off the holiday season with a traditional Christmas tale, Mr. Beaver’s Yule Log, with creative agency Sid Lee. This year’s tale highlights an essential theme of the holiday season: the importance of sharing and the feeling we get when we do so, with a grandfather telling Mr. Beaver’s story to his grandchildren.
Credits
Other credits
Client - IGA - Carl Pichette, Caroline Duhamel, Chloé Daigneault-Paris, Chloé Bouchard, Anick Lacroix, Amélie Amyot, Sarah Gagnon, Marie-Christine Morel, Josiane Bégin and Marie-Eve Deslauriers
Agency
Creative Collaboration: Francis Lévesque, David Lambert, Julie Desrochers, Maxime Paiement
Production Coordinator: Elisa Hernandez Riveiro
Group Account Director: Thalie Poulin
Account Manager: Priscilla Marullo
Account Executive: Nadia Gilles
Strategy Director: Nicolas Naulevade
Strategist: Corinne Blair
3D PRODUCTION: Tonic DNA
Director: Kun Chang, Fabien Fulchiron
Executive Producer: Stefanie Bitton
Senior Producer: Frédérique Parenteau
Project Manager: Stefen Lamontagne
Production Coordinator: Fanny Desseaux
Illustration & Design: David Goldstyn, Ana Eskildsen, Cindy Foucault, Phoebe Mao, Isabella Ceravolo, Michael Renaud
3D Supervisor: Fabien Fulchiron
Modeling and Rigging: Flooul Studio & Kippcase Studio
Modeling, Texture and Lighting: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet,
Maxime Pelletier
Animation Supervisor: Wiley Townsend
3D Animators: Cindy Foucault, Gabriel Fazzioni, Wiley Townsend & Studio Nebula
Compositing Supervisor: Marc-André Bourgoin
Compositing: Marta Grasso, Marc-André Bourgoin
Colourist: Benoît Côté
AUDIO & MUSIC: Circonflex
Music: François-Pierre Lue, Olivier Girard, Paul-Étienne Côté Sound Design & Mix: Frédéric Laurier