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Top 6: June 17th 2020
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FedCaf: Helpy Hour

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Top 6: June 17th 2020
As bars and restaurants prepare to reopen next week following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join 'Helpy Hour' and buy one drink for the price of two in support of their favourite locals. Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO's intangible cultural heritage of humanity list. Bars and restaurants in Belgium will be allowed to reopen starting Monday under strict conditions and Diane Delen, the federation's president, said the draconian measures will reduce attendance in bars by at least two thirds.
Credits Other credits

Client Contact : Erik Beunckens, Diane Delen

Executive Creative Management : Karen Corrigan

Strategic Planner : Wesley Roeland

Account: Arthur Dewachter

Digital PM: Julie Post

Editor : Simon Schuurman

Digital Team: Bliss

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