Diageo: Message in a Bottle

Diageo launches 'Message in a Bottle', a new gifting experience that allows people to personalise a bottle of Single Malt Scotch whisky with a bespoke video message. The digital experience, accessible on any smartphone or personal computer, uses a smart video personalisation platform to create a unique and memorable gift when purchasing a bottle of Talisker, Lagavulin or The Singleton whisky.
Agency: MullenLowe Profero

By uploading a selection of pictures and a message from a smartphone or PC, ‘Message in a Bottle’ creates a thirty second video resulting in a novel way for family and friends to celebrate some of life’s unforgettable memories and occasions. A gift label on the bottle with a unique link allows the recipient to access the virtual personal message when they scan the attached QR code by pointing their smartphone camera at it. The video can also be downloaded and shared via social media.