Literacy Partners: Help Us Fix The Broken Typeface

The&Partnership has developed this campaign for NYC non-profit Literacy Partners to raise awareness for the nearly 1 in 5 New Yorkers who are unable to read, the campaign is anchored by an online video that graphically illustrates the social costs of not being able to make sense of the messages around you. Using a custom-developed "broken" typeface the film shows viewers what the world looks like to those New Yorkers who struggle with reading (while also highlighting the critical information they may be missing during this very uncertain time).