Top 6: January 27th 2021
Outdoor
Cancer Society of Finland: MaskTop 6: January 27th 2021
Smoking is a pandemic that has lasted for decades with no end in sight. According to the Centres for Disease Control and Prevention (CDC) smoking increases the risk of a severe illness from Covid-19. Smoking is a major cause of cancer, as well as many others, such as cardiovascular and lung diseases. Recently, the linkages between smoking and corona disease have raised concern. Campaign was planned and executed together with advertising agency TBWA Helsinki. Pictures were taken by Koski Syvari Agency and the post-production was handled at FLC Helsinki.
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