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Top 6: January 27th 2021
As border closures dominate the headlines and premiers go head to head, a new OOH activation by Australian Lamb unites our state leaders over some delicious Aussie lamb in a series … read moreof light-hearted murals. The concept, created by The Monkeys, part of Accenture Interactive, and illustrated by Nigel Buchanan, is a parody of ‘the kiss’, the famous Berlin walls mural. Displayed on billboard trucks around the country, from cities to iconic border locations, the murals show illustrated depictions of our premiers settling their differences by coming together and tucking into a delicious lamb cutlet. From Tweed Heads to Albury-Wodonga, Canberra to Perth, the murals are journeying around Australia and border locations from Thursday 21 – Saturday 23 January, and will be in Sydney, Melbourne and Brisbane on Monday 25 January.
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Credits
Other credits
Group CEO and Co-Founder: Mark Green
Managing Director: Matt Michael
Co-Founder: Scott Nowell
Business Strategy Director: Kit Lansdell
Business Director: Topher Jones
Content Director: Fizzy Keeble
Senior Content Manager: Ruth Peck
Head of Production: Penny Brown
Design Lead: James Halliday Senior Designer: Laura Ives
OOH Illustrations by The Jacky Winter Group
OOH company – Hyped Media
Media agency - UM
Georgina Parchert – Connections Strategist Jonny Day – Connections Design Director Hayley Pyper – Client Director
Jenny Lam – Senior Partnerships Manager Joshua Coles – Partnerships Executive
PR Agency – one green bean
Client – Meat & Livestock Australia
General Manager – Marketing and Insights: Nathan Low Domestic Market Manager: Graeme Yardy
Brand Manager: Anna Sharp
Assistant Brand Manager: Krystina Batt
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