Pilsener: The Stand(Out)

Football in Ecuador, as in the rest of the world, is being played without people due to the Covid-19 restrictions, making fans miss their team, and the team to miss their fans.

That is why Pilsener, the most important sponsor of Ecuadorian football, decided to return the passion of live football to the fans. The brand took advantage of the buildings that have a privileged view of the stadiums around the country, to create the first stand outside a stadium.