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Top 6: January 27th 2021
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French Road Safety: CoupleTop 6: January 27th 2021
No road hazard, no drama, no brutal crash that makes you jump out of your seat. Far from the feelings of fear and guilt often used in this type of communication, the new Road Safety campaign by DDB Paris is a celebration of life. Every print ad and every film immerses us into a small, intimate, cheerful moment: a man singing in his bath, a couple making love, a family playing a gam each slice of life expresses, in its own way, the happiness of being alive, and urges us to think twice before taking a risk on the road; to reconsider what really matters. The films are beautifully directed by renowned French movie director Arnaud Desplechin, who used long takes to create immersive, poetic and authentic moments. After a gloomy year and as the French start to recover a greater freedom of movement, let's bet love and happiness will be a stronger lever than fear to change people's behaviours on the road.
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